The title change has also had many uses on the business end of pro wrestling. Does a certain town need a shot in the arm? Switch a title to prove that "anything can happen" and that the fans cannot afford to miss a single show. Maybe a certain star needs a special moment to prove that they have what it takes to make it on top.
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Wrestling event programs have become somewhat of a lost art. What once existed at nearly every wrestling show in some way, shape, or form became a relic somewhere along the line. As far as WWE goes, the company selling shows on the brand name rather than its stars often leaves paying fans wondering right up until belltime just exactly who will be on the show. To its credit, the company does still sell a large, elegantly designed book at each event that is labeled a program, but it is usually devoid of match info.
The company has continued to produce an event-specific program each year for WrestleMania and has done similar efforts for a few select SummerSlam and Survivor Series shows of the past five years. Of course, most pay-per-view event programs will contain a match where a championship changed hands, but none in recent memory were more grand than WrestleMania XXX. Daniel Bryan's show-ending championship celebration was unlike most title wins seen in the modern era. The fans wanted it, had rabidly followed the progression, and were absolutely ready to explode into their favorite one-word chant.
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Occasionally, it's the lineup sheet itself where the actual match info is located. For many years, the WWF produced a program magazine sold at events that had the lineup sheet either attached or on an included piece of paper. By 1998, the company had ceased producing the program publication and instead would print copies of their monthly magazine with a $5.00 price tag to be sold at events. That is the case with King of the Ring 1998. The event may be most remembered for two mind-blowing falls, but there was also a shocking WWF Championship change. No one in the Pittsburgh Civic Arena or around the world expected Stone Cold Steve Austin to lose to Kane in the First Blood Match, but that was indeed the end of a shocking night in the Attitude Era.
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Programs are among my favorite wrestling items to collect. Pinpointing them to a great match or moment sets them aside from the newsstand magazines. If the particular show is on video as all of the ones mentioned here are, it's fun to peer into the audience and maybe catching a glimpse of what is now a collectible. If we only knew then what we know now...