Figure Of The Year 2023

It’s hard to believe, but it’s that time once again. What was the single best figure of 2023? Maybe I shouldn’t say single since, as far as this blog is concerned, there were two winners in 2022. There’s no denying that there are now more figures than ever to choose from since, for better or worse, there are now a multitude of manufacturers. Well, at least there are a handful of manufacturers and some kids playing dress up and trying to be manufacturers. Thinly veiled shade aside, more names than ever are immortalized in plastic and as long as they’re available to all it’s ultimately a better market. Let’s take a look at a few of the choices this year, some which were reviewed on this blog and some that weren’t.

You know him and you love him. Virgil was back in 2023 with a new figure from Mattel. This is only the second action figure of Virgil in his wrestling gear to be produced and just the fourth overall. For such a ubiquitous character in the glory days of the WWF it’s hard to believe, but at least he’s finally getting his due. I’m not sure why the choice was made to do this one as a Build-A-Figure as he would’ve been a hugely popular character in the Legends series, but there’s always room for that, too, just change it up to the look he had in the Hasbro figure. (George Foreman on Nutrisystem?) While we’re at it, why not a “Bodyguard Virgil” Retro figure?

Andre the Giant, as usual, saw a multitude of new releases but none stood out to me more than the suited version finally released in Mattel Elite Series 100. It’s a look that’s been ignored for decades and was finally done, complete with a variant. The big man was perfect for all of the “35^th Anniversary of WrestleMania IV” celebrations that were held worldwide (you weren’t invited to one? Where were you?) and filled a gap in collections everywhere. My one gripe with the figure was that the huge “paw” hands that were used on about two Andre figures and a Big Show release several years ago were not included and seem to be forgotten by Mattel altogether.

Figures Toy Company added some absolutely great names to their Legends line with the first ever figures of Dr. Tom Prichard, Brad Armstrong and Mr. Hughes among others. Many collectors sleep on these offerings and will be sorry when they’re no longer available. It’s the one line that I would absolutely guarantee a monetary value raise for once they’re no longer in production. The company has also recently announced that going forward there will be a brand new body type for all future released figures. This could be a game changer with some of the unique names that only FTC is seemingly willing to make. As the kids say, “I’m here for it.”

The Coliseum Collection gave us some nice possibilities with Ravishing Rick Rude and Jake “The Snake” Roberts as well as the Rowdy Roddy Piper and George “The Animal” Steele releases that you saw featured here last week. I honestly think that Steele could be my “First Runner-up” this year, if I had one, and I’ll reiterate a point that I made last week: availability is key. All of The Coliseum Collection releases are still available to order at press time. Remember, one of the factors in my choice of “Figure Of The Year” is availability. No one should be left in the cold buying what is nothing more than a children’s toy. Speaking of toys, George came with plenty including a turnbuckle and Mine!

No one could talk “Figure Of The Year” without mentioning the first six PowerTown Wrestling releases. Stan Hansen, Bruiser Brody, Verne Gagne, Kerry Von Erich, Lou Thesz and Magnum T.A. will forever be immortalized as the first figures in what will hopefully become one of the greatest lines of all-time. There were some hick-ups along the way and maybe a questionable marketing choice and tactic or two, but with the upcoming lineup announced I think we’re in for more FOTY possibilities in 2024. Let’s not forget their new “Remco” line, either! Dory Funk Jr, Wahoo McDaniel, Madusa, Junkyard Dog, Kamala and Jack Brisco will make up Ultras Series 2.

We can’t forget Mattel’s Mr. America, Gobbledy Gooker, Rhythm and Blues Greg “The Hammer” Valentine in both Elite and Retro formats as well as various entries from the Remco-styled WWE Superstars line. Perhaps the figures that could’ve caused another tie would have been Samu and Fatu. The Headshinkers were long overdo for a return to the action figure world. Nearly three decades, to be exact. While I got everything I needed from the releases I have to believe that some collectors didn’t end up with what I feel were the more desirable variants, The Samoan Swat Team versions. The boys had never before been done in this style as figures and it’s a shame to think that someone may not have been able to grab them. An honorable mention goes out to their manager, Paul E. Dangerously, who was released in the same series. It was “the mad scientist of wrestling’s” first figure in that look and name.

The winner? The 2023 Figure of The Year? From Junkshopdog it’s none other than Aja Kong. The Junkshopdog line should be familiar to anyone reading this. It’s a line based on the Japanese Popy wrestling figures of the early ‘80s. The fully licensed line has taken on names not only from the original era in which it replicates but also newer stars from around the world. You may recall their Bruiser Brody release reviewed right here on the blog several years ago. Recently the company was proud to announce that through a licensing deal with WWE they’re able to add Hulk Hogan to their lineup. This is especially fun since The Hulkster was indeed part of that original ine by Popy.

Aja Kong has long been one of my favorites. Her appearance in the line follows the release of fellow women’s wrestling star Bull Nakano who is equally amazingly captured. While I’d still like modern articulated releases of both of these ladies, the ability that the company had to take their unique likenesses and translate them perfectly to the Sofubi figure style is amazing. Another huge plus is that these figures come to you in one-hundred percent “collector friendly packaging.” This is a term used for decades which means that you can remove the figure from the packaging without damaging a single thing. Mattel has adopted this with their Retro line, but I’m not as fond of it there. In that line it’s a poor late-in-the-game change that disrupts the flow of the collection itself. Junkshopdog has been doing it since their first release. Best of all, while the company has had some sellouts on limited editions, most of their figures are available to purchase directly from them. No need to play the scalper game here. No “Biggin’” is buying his next bag of Cheetos off of the hard work of these guys, that’s for sure.

I’m looking forward to what 2024 brings us as far as wrestling figures. In my opinion Mattel has had disappointing “preview” showings and, aside from Virgil, the often bright lights of the Build-A-Figure sets have been huge letdowns. They’re also completely becoming slaves to retailer exclusives. Jazwares has seemingly lost as much steam with their AEW line as the wrestling company itself has. Why pre-order any of the figures when most characters are going to be clearance out at $4.99 by the end of year? Maybe it’s the smaller companies such as Junkshopdog that we should be looking to. The issue there is that for every Junkshopdog, which has proven itself to be a legitimate contender for your money, there are five or ten other little boys pretending to be toymakers with varying results. Caveat emptor.

We’ll be back next week to “wrap it up…”