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Most territories eventually released a publication billed as either a photo album or something similar. These books were program/magazine sized and printed on a variety of materials. Some had color, some did not. Some had thicker, sturdier covers while others were all on standard paper. A few were produced by the promotion itself, while others had some help from other publishers. No matter the differences, they all served to advertise and promote the talent to the masses.
Since so many different albums were produced, it'd be an injustice to lump them all into one entry. As a continuing series, we'll take a look at photo albums from territories around the country featuring many of the all-time greats and even some forgotten names. For a few reasons, we'll start right here in the home city of this very blog, Pittsburgh, PA.
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Five of the Pittsburgh Tri-State Wrestling photo albums were produced in all, ranging from roughly 1963 to 1969. The albums were sold through advertisements on arena programs and on the Studio Wrestling show itself. For a nominal fee, you could own an album showing you full page shots of your local wrestling favorites, and even some national stars that were thrown in for good measure. In the days before the over-saturation of televised wrestling, not to mention the Internet, these albums were the kind of thing that fans stared at for hours.
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In addition to being fun to look at, these albums also often provided a great place to obtain autographs in those very early days of wrestling merchandising. Subsequently, it is not unusual to purchase any territorial photo album that contain signatures. Long time readers of this blog may remember this Tri-State album, as I once uncovered a photo of the late Chief White Owl autographing the cover of one. Whether or not this is the exact one or not will never be known, but the one in my collection does indeed have White Owl's signature right on the cover. I've since been able to add Sammartino's signature as well as other living Pittsburgh wrestling legends, but it's always interesting to see just who the original fan was able to meet up with all of those years ago.
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Another fun gimmick that the promoters used to make the promotion seem larger can be seen in several of the photos, most notably in the in-ring photo of Steele. Though crowds at the WIIC (now WPXI) studios were boisterous, fake fans made of cardboard helped to fill out certain sides of the ring in an attempt to make the studio seem even larger. In the days before high-definition television cameras, this most likely worked to a degree, despite being blatantly obvious here in print.
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The other star autograph in the album is also of a man who was not a wrestler, but rather a baseball Hall of Famer. Pie Traynor, legendary Pittsburgh Pirates third baseman, is best remembered in the city today for being the pitchman for American Heating Company. Traynor would do live commercials during the Studio Wrestling program where he would proclaim "Who Can? AmeriCAN!" to a generation of steel town wrestling fans. Today, mentioning either Traynor or Studio Wrestling to a Pittsburgher above the age of 55 will likely produce an imitation of the famous pitch.
I have a soft spot for Pittsburgh for many reasons that I've covered over the years, but looking through the photo album of any wrestling territory is a thrill. They're yet another great relic of the wrestling business gone-by, but in some ways they're continuing today. In upcoming editions of "The Territory Photo Albums," we'll take a look at all aspects of such publications, and I hope that the stars pop out of these entries the way that they do in these albums of ten, twenty, and even fifty years ago.