Since his retirement in 2001, Malenko has been passing his knowledge on to the next generation in his role as a WWE "producer" or "road agent." That affiliation with the world's largest wrestling promotion has gained Malenko continual merchandise including action figures and trading cards. In Mattel's WWE Elite Series 37, Malenko is the latest addition to the "Flashback" figures, showcasing stars of past eras.

As far as likeness is concerned, this is indeed Dean Malenko. The head reminds me a lot of the ToyBiz Malenko figure that was part of the WCW Four Horsemen boxed set. Jakks had a very good Malenko likeness as well in their Classic Superstars line, but in my opinion this one is just a bit better than both. The stone-faced likeness is just what we need out of a figure of "The Iceman." The familiar hairstyle is captured perfectly, too.
The body is reused, but works well here. "1,000" is emblazoned on the back of his tights, and that's about the extent of the flashiness that you're going to get from Malenko. "The Shooter" let his in-ring work speak for itself and flamboyance was never a part of his act. Those kind of wrestlers don't often make for the most exciting action figures, but there is still a lot of appeal here. Malenko was cold and calculating in his approach to opponents, and that comes across here. I only wish that the arms could be manipulated for his famous wrist-wringing walk to the ring, but there are limits to joints made of plastic.

Mattel has a lot of new "first time" figures coming soon, as well as the aforementioned packaging change. In what now seems to be an annual event, the design and style of Mattel's WWE figure cardbacks and boxes will be changing again. A red tone, similar to the look at the beginning of Mattel's run, is returning with the lower left corner cutting off at an angle. I'll reserve my opinions on the packaging until I see it in person, but I've always thought that the bluish combinations of the past few years were much more appealing.
No matter what the packaging looks like, Mattel continues to provide a lot of interesting and fun figures on the inside. Recent showings at public events have shown that a lot more are coming, and I'm sure that I'm not the only one who wants the first, and probably only, figure of...The Bunny!
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