Thursday, November 5, 2015
From The Musty Yellowed Pages--The Wrestler, November 1970
Forty-five years ago there many not have been a better bleeder than Bobby "The Brain" Heenan. The fans paid to see Heenan get his comeuppance after his proteges got theirs. Heenan was a fantastic "bumper," and when men like The Bruiser and The Crusher finally got their hands on "The Weasel," it was like Christmas morning for wrestling fans of the Midwest.
The November 1970 cover of The Wrestler displays all of the above. The headline of "My God, Bobby! What Happened To Your Face?" next to the photo of Heenan covered in a crimson mask is enough to grab anyone's attention. Popular on the newsstands of the day, this issue continues to command a higher value than others from the same era and remains relatively difficult to find.
Like many magazines from nearly fifty years ago, we're presented with some pages and articles that represent a completely different time. Even the cover with "Rapist Invades Girl's Dressing Room!" shows that. The ads in these magazines are also very much products of the era, advertising various ways to build muscle to...special companions for lonely wrestling fans. There is a lot of wrestling content, and it's easy to see why the magazines were so popular. The fans got to see wrestlers from around the world, many of which would never come to their own local territory.
Next up is the article featuring more of the famous bloodied Bobby Heenan photos as the cover promised. An unnamed photographer was lucky to get plenty of shots of the bleeding manager, including some of Baron Von Raschke and Al Costello coming to his rescue. The following article is an oddly written story about Dick the Bruiser picking a mop-topped man called "Ringo" (actually George Ringo "The Wrestling Beatle") to be his partner against "Bobby Herman." This "Herman" character is identified as the manager of Angelo Poffo and Chris Markoff, who is obviously Bobby Heenan. I'm not sure if the article was penned by someone who really didn't know that it was "Heenan" and not "Herman," or if the whole thing was written as some sort of joke.
Following this is another article of questionable content, dealing with the very real suicide of wrestler Don Eagle. Former wrestler and photographer Tony Lanza is said to have taken a phone call from Eagle just before the Native American wrestler took his own life. There's no reason to doubt that the phone call actually happened, but was it in the best of taste to plop it into a magazine right next to some obviously fabricated tales? The description of how "the great Indian wrestler pressed a gun to his head and blew out his brains," wasn't that tasteful, either.
After some continuations of articles from earlier in the magazine as well as an ad for Swiss pilots watches (doesn't Rick "Pawn Star" Harrison peddle those now?), we get to a staple of the '70s wrestling magazine--a life size inflatable doll. This is actually one of the tamer ads that I've come across for these, with no real "nudity" involved, but certainly enough skin for a kid to get an eyeful. These also aren't advertised as "Love Dolls" as they were later on in much more risque ads. Nevertheless, $9.95 could get you "Judy" or "Susan" (the "Negro Doll"--their words, not mine) to be your "play-mate." Yep. We'll leave that right there.
The world was a different place. Is it any better now? Certainly in some respects. But have some things really changed that much? Sure we may look down upon a story about a "rapist," ads for fly-by-night schemes and plastic "girls," and bloody pictures, but is it really any worse than the junk that is celebrated daily on Twitter with a simple "Retweet?" Nope. In fact, forty-five years ago these concepts were hidden in the cheaply-printed pages of a wrestling magazine. Today they're front page headlines.
I don't think that we've advanced much at all. But we could use a bloody match now and then...thanks Lesnar and Taker!