Thankfully, many of those fans saved much of the classic Von Erich and WCCW memorabilia of their youth. Those are the same fans, a large percentage of which were female, that you can still see on any episode of World Class Championship Wrestling. Aside from the board game and apparel, much of what was saved could be classified as ephemera. Photos, programs, and even newspaper clippings. If a Von Erich boy was even mentioned, you can bet that the article or blurb was clipped and saved.
Today we're looking at some programs, but not of the traditional style that many are familiar with. These three programs are from cards held at the W.G. Thomas Coliseum and benefited the local high school band. I must admit, I love these things. Not only are they different from most wrestling programs in size and shape, but they capture the fact that, as big as World Class became for a time, the biggest names in the promotion were still working local shows like this.
What a time capsule these are, maybe even more so than a standard wrestling program. Not only are they full of good quality WCCW promotional photos, there are endless advertisements from the sponsors. An eatery called Clown Hamburger certainly makes their "Double Meat Hamburger Plus French Fries And Medium Drink - Only $2.19" sound delicious. How about BOGO mesquite smoked chopped bar-b-q sandwiches from Buff's Bar-B-Q Barn? And I'd be remiss not to mention that all three programs include a $1.00 off coupon from the local K-Mart Pharmacy on your next prescription.
And as with so many items from the era, you never know when
Vintage items like these are what continue to remind me why I love pro wrestling. A few old, wrinkled pieces of paper stapled into a pamphlet can contain a treasure trove of memories. A split second decision could have found these being hauled off to a landfill years ago. Certainly that was the fate of many of these items, but thankfully examples like these have survived. That K-Mart Pharmacy coupon may no longer be valid, but the rest of the value found in these pages will last for eternity.