Wrestling MarketWatch: Hype Then. Hype Now. Hype Forever.

“Then. Now. Forever.” Is more than just the name of the figure set we looked at here last week. It’s more than just the company motto, too. It’s hype and that’s definitely something that WWE was built on. Sure, it’s good business, but to their credit the company has always known how to do it well. Ever since the famous WWF logo debuted they’ve plastered it on absolutely everything – and it’s worked! Heck, look closely at the picture to the left. At one point they were printing card lineups on envelopes! I can’t count the number of times that I’ve referenced the WWF marketing machine over the years here in the blog, especially since merchandise is the name of the game. In this latest edition of Wrestling MarketWatch we’re looking at several items that reflect the never ending push of the brand, concepts and top stars of the WWF as we knew it.

*We’ll start in 1995. The World Wrestling Federation is no longer the mainstream entertainment choice that it had been just a few years earlier, though the diehards are still rabid for the product. I wouldn’t quite call it a transitional period, either, as honestly a lot of it felt quite stagnate. That being said, I personally prefer it to a lot of what happened in just a few years time. Nonetheless, the WWF was still looking to get their name out there. What way better to do that than to plaster the WWF logo on an airship? Gliding into cities across America, the WWF blimp was wrestling’s answer to the more widely known Goodyear counterpart. It may not have lasted more than a few years but it did yield an inflatable replica that was available through the catalog and likely at live events as well. Recently selling for $110 this is down from $190 back in 2020.

*The WWF was not only a pioneer in hype but a groundbreaker in pay-per-view television as well. After the success of WrestleMania III the company knew that it needed a follow-up in much less than twelve months. Thus, The Survivor Series was born. While teams of five may have strived to survive, all eyes were on Hulk Hogan vs Andre the Giant. Unlike their one-on-one bout at WrestleMania, the two epic gladiators would instead lead their own teams into battle. Hogan led Bam Bam Bigelow, Ken Patera, Paul Orndorff and Don Muraco (replacing Superstar Billy Graham) into the Thanksgiving night war against Andre and his team consisting of King Kong Bundy, The One Man Gang, Ravishing Rick Rude and Butch Reed. Several Survivor Series-branded promotional photos came out of the hype including one featuring a Hogan-Andre stare down in an image recycled from the WM III media blitz. This photo recently sold for $166.

*Andre may have been Hulk’s greatest rival but as we all know it didn’t end there. Perhaps no one, over the span of years, had more ups and downs with The Hulkster than Randy “Macho Man” Savage. While the two teamed for the first SummerSlam they led opposing duos for the second edition of the event in 1989. The show, emanating from East Rutherford, NJ, saw Hogan and Brutus “The Barber” Beefcake managed by Miss Elizabeth take on Savage and “Human Wrecking Machine” Zeus led by Sensational Sherri. It was one of several tie-ins to the “No Holds Barred” motion picture starring Hogan and Zeus, a film now considered by many to be a cult classic. The artwork promoting the event is a lot of fun and is featured in several outlets including a post card which recently sold for $18.

*1997 was most assuredly a transitional time for the company. Although the event was held in Chicago, WrestleMania that year always felt small to me. Many fans love the matches, however, and have fond memories of the show which honestly acts as a bridge between the “cartoon era” of yore and the “Attitude Era” about to be ushered in. For better or for worse (you know which way I vote), the company and the industry as a whole was about to rake in a whole lot of money. It looks like some sellers are trying to take in similar amounts of money for the promotional Burger King WrestleMania cup that was exclusive to the Chicagoland area. As usual, folks should be aware that those are the ASKING prices. The actual recent selling price is $15. We all know that prices go up and down on a whim. Always get in there when demand is low.

*Cable companies got into the act in those early days of pay-per-view as well. If you weren’t around then you may not know the lengths that fans often had to go to in order to see these events. While it eventually became a single phone call, the early days called for special receiver boxes and other gimmicks just to watch the show that you’re already paying extra for. It was the technology of the time. I can remember difficulties with cable boxes as late as the early 2000s. I’ve long since cut the cable, thankfully, and now it’s as simple as pulling up Peacock. More often than not it’s more entertaining to then go and watch a classic event than what’s streaming live, but I digress. We’ve shown a lot of WrestleMania IV love this year due to it being the 35^th anniversary. One item promoting the show was in fact provided by the WWF for individual cable companies to distribute. It’s a WrestleMania IV branded Hulk Hogan promotional photo complete with facsimile signature. The name of the cable company was added to the top of the photo which is on a far thinner paper stock than the traditional promo. While sellers, again, try to get way more for this photo, it recently sold for $15.

Are you hyped? I am! For the days when the hype was worthwhile, that is…

SummerSlam Stories

The Biggest Party of the Summer! Well, it was. In fact, before the Royal Rumble really took off, I’d say that SummerSlam was the second biggest WWF event of the year behind WrestleMania. I’ve never been a fan of summer nor the weather that comes with it, but it was the one time of the year that I was happy to “Feel The Heat,” and I know that I’m not alone. Even now it seems that the company still views it as a big show, complete with fan events that resemble those during WrestleMania weekend. Whether or not it appears a huge deal to fans is a different story altogether.

I do believe that the inaugural SummerSlam, held in 1988, was the first one that I ended up seeing, though not right away. Just like the first WrestleMania it was held in Madison Square Garden and was headlined by a tag team spectacle. The lineup is interesting and, at times, feels like it’s trying to showcase many stars who didn’t get much of a spotlight months earlier at WrestleMania IV. It’s also interesting that several names on the show including Junkyard Dog, Ken Patera, The British Bulldogs, Don Muraco and even commentator Superstar Billy Graham would be gone from the company in just a matter of months. The opening montage featuring “The Mega Powers versus The Mega Bucks” has always been a favorite of mine. Bobby Heenan is shown laughing at one point which, for whatever reason, amused me to no end. Some kids would say “Bloody Mary” three times into the bathroom mirror. I would emulate “The Brain” laughing. I don’t know what that says about me.

“The Slam” has always had a lot of hype. My hometown (a town that’s made some large and tragic headlines in the past few weeks) cable company was, fortunately, the recipient of a lot of the goodies that came with that. They would hold little “Enter your name and win!” contests to give away the goods. I’m guessing that not many people entered, as it seemed as if I always won when I’d enter. I’d assume that cow tipping took precedence over writing your name down for free WWF merch. One of those contests was to promote SummerSlam 1993. I won the program as well as the famous SummerSlam shades! Apparently these sunglasses existed for a few years as Jimmy Hart can be seen sporting them back in 1990.

What I wasn’t privy to, despite being a hardcore WWF devotee from the greater Pittsburgh area, was the pre-sale for the SummerSlam 1995 tickets. In fact, I only learned about the pre-sale while waiting in line for tickets on July 8^th 1995 – the REGULAR on-sale date! What matters now, nearly thirty years later, is that I do have the pre-sale letter explaining how these fans were specifically chosen by Jack Tunney to receive this info. Gee, thanks a LOT, Jack! Best president since Noriega! Jack “On The Take” Tunney! Boy, I’m feeling a lot of Heenan in this entry, aren’t you? Anyway, I do know that this particular flyer came inside of materials sent to a holder of the WWF MasterCard. That…I did not have. Perhaps that’s why I was shunned.

Of course we all know that I ended up at SummerSlam that year. It was the first WWF pay-per-view ever to be held in Pittsburgh and really the first large-scale televised wrestling to be done in “the Burgh” since Pittsburgh’s “Studio Wrestling.” You could argue that point since a bit of the 1987 Bunkhouse Stampede finals, which were also held at the Pittsburgh Civic Arena, did air on TV but just as an opening to regular Jim Crockett Promotions programming. I’ve told many stories centering around that show over the years, but one thus far left untold actually happened years later. As I was collecting autographs on the program cover, I failed to tell a certain wrestler (who’s gone through many names, possibly Syxx different ones?) which name to sign. This was ultimately a mistake of mine as most collectors have countless stories of wrestlers accidentally signing the wrong gimmick name. Well, needless to say, the wrong name was signed. I was stunned but politely asked for the name that I wanted to be signed, as well. That wrestler has always been as nice as can be, so it wasn’t an issue, but it did make me not want to look at the program for quite awhile. I stuffed it away somewhere and forgot about it. A few years later I read that, on certain materials/textures, an autograph could be removed with acetone. I obtained some and, voila, the program is fixed and you’d never know the difference.

Yes, I even go modern, and somehow I ended up with a SummerSlam 2009 chair. Ok, so 2009 isn’t quite modern anymore (scary, huh?), but it was when I picked up the thing. I don’t remember how much it cost, but it couldn’t have been very expensive or I wouldn’t have it. It will probably make some folks cringe to hear this, so skip to the next paragraph if you don’t like things being utilized practically, but I have, at times, used this like any other folding chair. Obviously I’m not painting the room with it or taking it outdoors, but it’s definitely had a butt or two in it for Thanksgiving. I’ve cleaned my dog while sitting in it. It’s held packages by the door. Hey, what good is something if you can’t get the maximum use from it?

Between this entry and previous ones I think that I’m tapped as far as SummerSlam 1995 stories. That being said, God willing, we’ll all be back here in two years to celebrate the thirtieth anniversary of the show. Like it or not it’s a true reflection of The New WWF Generation and, as I’ve said in the past, it was just a really FUN time to be a wrestling fan living in Pittsburgh. Interest in pro wrestling may have been pretty low nationally but they certainly knew how to drum up the buzz around here. Love Diesel, King Mabel, ladders and demented dentists? Come on back in two years!

I’ll Be Your Hero 30 Years On: Three Decades Of The Lex Express

The Total Package was the past. The Narcissist was a mild success at best. The All-American was here. But was he here to stay? In the summer of 1993 I think most certainly thought so. It was another WWF attempt to create a new Hulk Hogan. You could argue that The Ultimate Warrior was first, but to me that was a different direction entirely. I would classify Sid Justice as the first true inkling of an attempt of a new Hulkster. Did "Made In The USA" Lex Luger fare better? Thirty years later, let's reflect.

No one could've been expecting this. The Narcissist was just unveiled at the Royal Rumble in January and embroiled in a feud with Mr. Perfect. An attack on Bret "The Hitman" Hart during WrestleMania weekend went nowhere. WWF Championship matches between Hogan and Luger definitely could've drawn, but the forgotten and weak '93 Hulkamania title reign ended any chances of that.

Who answered the Bodyslam Challenge on July 4th 1993 with a mission of body slamming Yokozuna? Lex Luger. Any mention of "The Narcissist" was long gone. This man was now an American hero. In fact, he would now be your hero. He'd be meeting you while crossing the country in his Lex Express bus. He may give you a tour button or even an autographed photo or poster. It was the "Call To Action Campaign" and it was coming to your town!

I will admit that even then I noticed it getting a bit more publicity than the normal post-Hulkamania WWF did. I was at the perfect age to notice when wrestling was hot and when it wasn't. It certainly wasn't in 1993, but it did have some people talking. The WWF marketing machine caused a lot of it. Luger certainly had charisma, but it wasn't Hogan level. It was more of a heelish charisma and while he switched to babyface well, I'm not sure that he had anyone completely convinced.

The press materials for the campaign are a fascinating look into how full steam ahead the WWF was going with it. Even the Lex Express itself had an official promotional photo! The press kit that I own actually has an extra photo. A certain former WCW announcer who I acquired it from told that me that the additional photo actually came from the Pittsburgh Post Gazette newspaper archives. It's a shot of Luger riding a go-kart at Pittsburgh's Sandcastle waterpark where the Lex Express had made a stop. You know there's some sort of buzz if the mainstream press is picking up on it.

You can tell that rumors of an originally planned SummerSlam main event of Hogan vs Hart were undeniably true. The promo photos of Luger, and even his shot on the cover of the SummerSlam 1993 program, are from The Narcissist era. Even still, why could both have not happened? You can easily point out two main events for the 1992 and 1994 editions of the show. Why not have Luger vs Yoko, too, and have Luger go over clean? In this scenario the belt doesn't even come into play if they didn't want it on him just yet.

I, personally, would've put the belt on Luger even if for a short time. Nothing too much was working at the moment anywhere in the world of wrestling. While diehards such as myself were still eating it up, you didn't have the mainstream casuals that fill arenas to capacity. I don't think high school gym were even being filled to capacity at this point. There are a lot of fond memories for the time period, but the attention just wasn't there.

Be that as it may, "All American" Lex Luger is looked back at fondly by many. We're still getting new merch for the character to this day and even finally received the Hasbro style figure this year. It's always been alleged to have been part of the fabled unproduced "orange card" series. Many collectors have been suggesting that Mattel's WWE Ultimate Edition figure series include Luger in his "All American" look, complete with the USA street gear he wore during the tour. I'd be all for it.

Was this WWF run for Luger a complete flop? I'm not so sure. We're still talking about it. We're still buying the merch. You're still hearing the "I'll Be Your Hero" song in your head. To me, that's memorable. Me? I still have the "Lex Express Tour" weekly recap production music in my head. Now that's an earworm!

From The Musty Yellowed Pages--WWF SummerSlam 1995 Program

The day and hour of the publication of this blog entry marks exactly twenty-five years to the minute that SummerSlam 1995 began. It's a show that fans have been divided on since it happened. It's really an event that you either love or hate without much middle ground. I've documented my love for it previously, including on the twentieth anniversary of the event. While it's generally a bit out of my favored era of wrestling, other factors will keep it in a warm place in my heart forever.

Pittsburgh had long deserved a major wrestling event. There had been no major wrestling broadcasts to speak of from The Burgh since our Studio Wrestling show ceased taping in the early 1970's. There was even a short period in the late '80s when the WWF stopped coming here altogether. For the rich history and fan support that remained in the city, we easily deserved an early pay-per-view event in the Hogan era, but it did not happen. When word got around that we were finally getting a major event of our own, fans were more than ready.

While the Internet was in its infancy for most fans, I was already part of a small group on a local BBS (Bulletin Board System) and can still remember the bunch of us fervently looking forward to the big event. The on-sale date passed and I even attended an autograph signing with Diesel and Alundra Blayze the night before the event. Though wrestling was not at the height of its popularity by any stretch of the imagination, the city seemed to truly appreciate that SummerSlam was happening here. Taking nothing away from traditional wrestling hot beds like New York or Chicago, I think our fans truly appreciated it more after being starved for such an event for so long.

As the company did with several pay-per-view events that year, a special program was produced and sold only at the event. It's larger than an average WWF publication and has thicker, glossy pages. The company was still using the original SummerSlam logo that debuted in 1988 and its placement in front of their top guy, Kevin "Diesel" Nash, made for a compelling cover. I've since loaded mine up with autographs from talent who worked on the show, but I did indeed purchase it there. Each match on the card is given a brief write-up and accompanying photos.

The main event is a big part of the controversy around the show, with some feeling that it wasn't up to par with past events. It was a classic World Wrestling Federation affair: larger-than-life hero versus monster villain. "The irresistible force meeting the immovable object," as then-WWF President Gorilla Monsoon would have said. Perhaps the formula would have worked better a decade earlier, but the company was sticking to what it knew and I totally bought into it. I always enjoyed the work of Nelson Frazier no matter which gimmick he was portraying and he was sadly taken from us far too soon.

Some fans see the true main event of the show as being what was actually the penultimate match in the lineup. In a rematch from 1994's WrestleMania X, Shawn Michaels and Razor Ramon once again battled for the Intercontinental Championship in a Ladder Match. My dad forever after dubbed this one the "Ladders Match," as a second ladder ended up being brought in during the bout. It was an exciting match and Razor's popularity here really makes the viewer lament that we were never treated to a WWF Championship run for "The Bad Guy." 

Fans from outside of Pittsburgh are still surprised when I inform them that Bertha Faye's defeat of Alundra Blayze for the WWF Women's Championship was the first title change in our city, but it was. The former Madusa has always been underrated in my view and I won't even get started on my appreciation for Rhonda Singh. For Christmas 1995 I wanted nothing more than for figures of these two to suddenly be made. It only took us over two decades to finally get that Blayze figure. I'm not holding my breath for one of the late Miss Singh in any form, but it sure would be welcomed by more fans than just this one.

Pittsburgh was also treated to a casket match pitting The Undertaker in his signature encounter against Kama, The Supreme Fighting Machine. The feud would've been more interesting had Charles Wright's previous character of Papa Shango been resurrected, but at least we were treated to the beloved "Million Dollar Man" theme music seeing as Kama was a member of the Million Dollar Corporation.

While some fans were probably looking for a textbook Bret Hart classic, instead we saw an equally iconic match from the era where "The Hitman" was battling crazy baddie after crazy baddie. This is the event that saw the debut of Jerry "The King" Lawler's demented dentist, Isaac Yankem DDS. Of course the man behind the character would have a much bigger moment in The Burgh on pay-per-view just a few year later while capturing his first WWF Championship, but that's another story for another program review. Here we had a continuation of the long battle between "The Hitman" and "The King," this time without any unwashed feet.

The show was rounded out with matches between Hunter Hearst-Helmsley and Bob "Spark Plugg" Holly, a tag match featuring The Smoking Gunns and Jacob & Eli Blu, a hot opener with The 1-2-3 Kid and Hakushi, and Bodydonna Skip (Chris Candido) saw action against rival Barry Horowitz. Horowitz was a great talent who deserved to finally have a moment in the spotlight, and some theme music, no matter how brief it may have been. 

Perhaps my only lament is that then-WWF Tag Team Champions Owen Hart and Yokozuna were not on the card. That fact robbed me of ever getting to see the mighty Yoko live and in-person. It should also be noted that, for reasons of which I've never seen explained, The Fabulous Moolah was present at the Pittsburgh Civic Arena, at least earlier in the day. The legendary women's champion made a splashy exit out of the building through the thousands of fans waiting to get in. I've always wondered if she was originally scheduled to play some role in the women's title match or if perhaps she was attempting to do so. This would be a great question for Bruce Prichard. Hey hey!

Even if you don't own one, you've now had a "virtual" look through the 1995 SummerSlam program. For the reasons above, it will always remain a special show to me, as well as the fact that my father's birthday was August 31. Because of that, I'd always joked that I would take him to SummerSlam. My parents ended up taking me, and I still remember my dad returning from a bathroom break with the laminated event poster that was being sold at the merchandise stands that night. My dad would turn 75 this coming Monday. This entry is dedicated to him, the great man that he was, and, keeping in the spirit of the topic, his constant support of my fandom of the business that I loved so much.

Button, Button, Who's Got The Button?

I've known a few collectors of pinback buttons in my day. Why not? They're simple, usually fairly reasonably priced (or free if advertising something) and are all almost instant conversation pieces. Slap an eye-grabbing image on one and you're certain to get someones attention for your image or product. It goes without saying that images of professional wrestlers automatically lend themselves to buttons. Like trading cards, t-shirts, and action figures, it's just natural that these intimidating stars have their mugs plastered on everything. It's the name of the game on this blog.

Buttons were among the earliest in wrestling souvenirs. It was easy to put the name of a wrestler or even an image in a circular disc and sell it to the fan frenzied public. In the territories simple "gimmicks" like these could often be a license to print money. Who wouldn't want the image of Jerry "The King" Lawler or Dusty Rhodes slapped onto their backpack or purse? It wasn't just an attention grabber, it was a statement that you were a loyal supporter of your local or regional wrestling hero. And as it has been described time and time again, that hero was virtually a member of your family. Grandma probably thought so, anyway.

As wrestling progressed with marketing, so did the buttons. Big ones, small ones, square ones. The latter style came along in the late '80s as the WWF took a page from the merchandising practices of the movie studios. Disney, among other companies, often used square buttons to promote their latest home video releases. The WWF did this for their pay-per-view events of the era and these were often distributed through cable companies and video rental stores. The WWF also offered a variety of buttons through their merchandise catalogs ranging from pictures of the superstars to the memorable "I Love WWF" design.

Jimmy Hart's Outrageous Conduct record album had a tiny button to
promote it, and even Bobby "The Brain" Heenan has a WrestleMania VIII button. The latter was used to advertise the legendary manager's appearances on Indianapolis radio leading up to the big event held in 1992 at the Hoosier Dome. WCW got in on the act as well with several different buttons advertising Clash of the Champions events held at Caesar's Palace in Las Vegas.

Perhaps the most famous and iconic button in wrestling history came to us, absolutely free, in 1993. Free, that is, if you were lucky enough to hit a stop on Lex Luger's "Call To Action" Campaign. Following Luger's bodyslam of then-WWF Champion Yokozuna aboard the USS Intrepid on July 4th, 1993, the Narcissist-turned-All-American went cross country aboard a bus named "The Lex Express." Hitting numerous stops in the U.S. of A., the tour was designed to mold Luger into the next Hulk Hogan. Ultimately, he would not end up as your hero, but anyone who was watching at the time has great memories of the era.

The "buttoning" continues today! 2017 saw a new WrestleMania promotional button, and I'm sure many more are produced than we actually end up knowing about. Looking for an "in" to the world of wrestling memorabilia? Look no further than buttons! They can be very inexpensive and it's fun to figure out just what all has been produced. Intrigued by the idea? Go for it. You can do it. I have faith. All you have to do is...

Mattel's Flashback To Build-A-Figure

When among the first official figure releases of 2018 include two series of legends and a new Build-A-Figure, you just know that it's going to be a good year. Eight new legends, one of which has not been released before in the Mattel line, one who has only had one release, and one who has never before been released under this particular name. That's not to mention a ninth figure who has only had one previous figure release in the course of a forty year career.

These two new sets, one Elite, one Basic, were released simultaneously and exclusively to Wal Mart. Collecting the Elite set of Mean Gene Okerlund, The Ultimate Warrior, Syxx, and Yokozuna yields you a SummerSlam 1989 interview set. The Basic set of Ravishing Rick Rude, Cowboy Bob Orton, "Million Dollar Man" Ted DiBiase, and Sgt. Slaughter allows you to build Howard Finkel. Even the packaging has a decidedly retro feel and includes a homage to the memorable baby blue interview backdrop from the mid-1980's. The Elite packaging features the new rectangle box design which was recently introduced and seems to make the figures themselves stand out that much more.

The "star" of the figures is Mean Gene, primarily as it is his Mattel debut. This figure was planned initially as a Build-A-Figure release that is said to have seen limited distribution overseas. Because of this, we actually get "two" designs of Okerlund that we've never before seen in figure form. In the package the figure is clad in his dark blue blazer with beige pants that Gene wore in the mid-1980's. Also included are separate arms and another blazer to create an AWA-styled Mean Gene clad in red. Well it's either representing his AWA days or the legendary announcer suddenly started working for CVS.

Seeing only his second figure ever is "The Fink." The legendary ring announcer is captured in his 1980's look and, thanks to the facial likeness, is light years better than the Jakks Classic Superstars version. The WWE's longest tenured employee comes complete with a classic styled microphone which is also included with Mean Gene. Cowboy Bob Orton, one of the Basic figures needed to complete Finkel, sees only his second release in the Mattel line complete with trademark hat and ubiquitous arm cast. It could have been interesting to see Orton released with a pink cowboy hat reflecting his days with Adrian Adonis, but ultimately pointless seeing as we likely won't be seeing a figure of "The Adorable One" any time soon.

Sean Waltman, a figure veteran under his 1-2-3 Kid and X-Pac gimmicks, also makes a debut of sorts here. For the first time Waltman is officially released as "Syxx," his nWo persona. Though Jakks released X-Pac in his nWo gear many years ago, it was representing his WWE-nWo run as X-Pac. The figure includes his personalized six-ball version of the classic nWo shirt. A slight change in design and name takes what could have been an unwelcome re-release and changes it into a surprisingly fresh figure.

Hasbro fans will appreciate three familiar color schemes returning with Yokozuna, Rude, and DiBiase. The Ultimate Warrior includes what may be the coolest accessory of both sets, that being a "breakable" scepter representing the one used by "Macho King" Randy Savage at the 1991 Royal Rumble. That particular foreign object infamously "caused" the Warrior's loss of the WWF Championship to Sgt. Slaughter. Speaking of Slaughter, this is the first Mattel figure to represent the patriot's brief Iraqi deserter days.

As with their release of Virgil which simultaneously mocked and celebrated his "convention icon" status, Mattel proves that their releases are beginning to include quite the sense of humor. The SummerSlam 89 interview set is the same one which, in an outtake accidentally broadcast on pay-per-view, suddenly fell apart enraging a foul-mouthed Mean Gene. There's even a hole provided which is cut out behind the sign enabling someone to cause the "accident" to happen over and over again. Now, if we could only get a Royal Rumble interview backdrop. Put that cigarette out!

I love these sets, Each figure is a quality repaint or in the case of Okerlund and Finkel, a great line debut. I would have preferred that the choices were completely connected to the late '80s-early '90s era, but I'm not complaining. This is a great way to bring characters such as Orton, who could see lower sales in a standard set, back into the fold. I wouldn't mind seeing names like Bruno Sammartino, Barry Windham, Terry Funk, and others included in future sets like these. It could be a veritable "legends house!"

Topps WWE Heritage Returns To 1987...As Predicted

I can't exactly take credit for it, but I did predict it. Last September I "created" what I thought what be a perfect 2017 edition of Topps WWE Heritage trading cards. Based upon the 1987 Topps WWF trading card design, the cards celebrated thirty years of the set which featured WrestleMania III. And...I was half right. To be fair, it was a no-brainer. Millions of kids collected that set growing up in the Hogan era, so it's only natural that the design would be revisited. Again, as you'll see in the coming paragraphs and photos, I was only half right.

For the third year in a row, Topps WWE Heritage cards have arrived in full force. Hitting in early August 2017, the box and packs once again adopt blue as the primary color. Goldberg, John Cena, Bayley, and AJ Styles take the top of the box, although I'm partial to the side which features Ric Flair, The Ultimate Warrior, Randy Savage, and "surfer" Sting. A hobby box promises 24 packs, 9 cards per pack, and 2 hits per box, including a guaranteed autograph.

Getting the hits out of the way, it seems as if you could almost consider yourself as receiving three. From my own experience as well as others, each box seems to contain one silver parallel card numbered up to 25. While not guaranteed on the box, this is definitely a bonus and a third hit in the eyes of many. My box yielded a silver Kevin Nash parallel along with a Johnny Gargano shirt relic and, most importantly, a Kevin Owens autograph. It's nice to see that the autographs are once again "on-card" here, meaning that the actual card was signed rather than a sticker being applied.

The 100-card base set is a throwback to the 1987 Topps baseball card design. We've seen this style used on WWE Heritage before as a subset, but never as a full set itself. The common bronze parallels are a bit darker. The base set is once again a good mix of WWE and NXT superstars as well as legends. I wouldn't say that there are any true surprises, but this would be the Heritage debuts for Ken Shamrock and Terri Runnels, not to mention the return of Fit Finlay after a long absence.

My being "half right" with my blog entry from last year comes in the form of subsets. "SummerSlam All-Stars," "Thirty Years of SummerSlam," and "Bizarre SummerSlam Matches" all feature the 1987 Topps WWF card design that I had used in my imaginary set. It makes perfect sense, but I would rather have had the base set featured in this design. Even the "Kiss" and "Patch" hit cards get in on the act by reflecting the 1987 "TV card" and sticker designs, respectively. "SummerSlam All-Stars" is the best of the bunch, taking after the first 21 cards of the set from thirty years ago.

If I had a major complaint about the set, it would be that the photo choices seem a bit off in some instances. Some of the photos, especially in the subsets, don't seem up to the usual Topps quality. Others, such as Goldberg's base card, were all-in-all odd picks to begin with. "The Man" is almost completely facing the opposite direction. And what is with all of the X-Pac love in this set? Does he really warrant that many cards? I will also mention the fact that non-Heritage "tribute" subsets (here specifically for Cena, The Undertaker, and Daniel Bryan) continue to trickle into Heritage sets. These cards just do not fit in with Heritage and should be kept for the various other sets released throughout the year.

Bitterness from my idea being stolen aside (I kid...), I like the set. There could have been some better photo choices and I wish that the 1987 WWF style had completely saturated the release, but a hobby box is still a worthwhile purchase. These remain my favorite cards to be autographed due to the non-gloss style, and I don't see that changing anytime soon. It would be nice to see some more studio shots included in a Heritage set similar to the first two releases over a decade ago. In fact, I wouldn't mind seeing WWE Heritage II revisited.

Heritage of...Heritage?

The Memorabilia of SummerSlam

When WWE decided to try and replicate the WrestleMania weekend experience, they chose SummerSlam as the centerpiece. While anticipation over the story lines and matches never comes close to those featured at Mania, SummerSlam has indeed been a marquee event for nearly three decades. Though the card lacks the uniqueness of the Royal Rumble, it is a perfectly positioned "summer treat" for wrestling fans. And as we know on this blog, that means goodies...

Some of my favorites revolve around the early editions of the event. The Ultimate Warrior heavily factored into the first five SummerSlam events from 1988 to 1992. In all honesty, The Warrior may have had a bigger impact at the event than his contemporary, Hulk Hogan. With his wild persona and insane look, he was a perfect fit for a "carefree" summer show. He took the Intercontinental title at the first two events and successfully defended the World Wrestling Federation championship at the third. A promotional button featuring a classic Ultimate Warrior promotional shot exists for the latter event.

Speaking of the 1990 SummerSlam event, it was at that show in which "The Mouth of the South" Jimmy Hart donned official SummerSlam shades. The bright neon orange was a staple of the time and was a perfect accessory for the always "loud" Hart. These shades were actually a promotional item used to advertise the event in the early 1990's. These, and other items, were popular giveaways from cable companies. Yes, at one time, cable systems were locally owned companies that you could actually interact with. This is indeed how I procured my pair, thanks to a local cable outfit.

As with most large WWF events, programs were a big deal with SummerSlam. Even in the last decade, WWE has continued to produced unique publications for the event. In 2009, most of the promotional artwork for the event was made to look like a vintage wrestling poster. Both the program and the ringside chair reflected this, with a "ragged" and "worn" look given to the art, while the WWE Superstars were framed in stars, just as they may have been on a poster had SummerSlam taken place in the '60s or '70s. It was a great concept. WWE produced a special program for the 2010 event, as well.

But my favorite piece? Sentiment takes over, as usual. As I discussed in my twentieth anniversary celebration of the event, SummerSlam 1995 is near and dear to my heart. It was the first pay-per-view event that I attended live. It was held in my hometown of Pittsburgh. It was also a promised kept...in a way. Since my dad's birthday was August 31, I always promised him that I would take him to SummerSlam. While 12-year-old me didn't pay for the tickets, we did attend. Returning from a restroom break, my dad surprised me with the laminated poster of the show featuring Diesel. I treasure it to this day.

It's "The Biggest Party of the Summer!" Take in NXT TakeOver! Hop a plane or train and go to Brooklyn yourself. The "easy breezy" days of summer are about to end. Make those all important plans right now to be a part of SummerSlam! No, I'm not Mean Gene, but in all seriousness, enjoy the event, and treasure the memories! And while you're at it, you may just be at the edge of your seat...