Thursday, August 30, 2012
From The Musty Yellowed Pages--WWF Magazine August/September 1985
Probably due to their own licensing deals, Lauper and Mr. T didn't appear on all that much WWF merchandise. The cover of WWF Magazine is an exception for both. Lauper appears here in a picture from the shoot for her "The Goonies 'R' Good Enough" music video along with Rowdy Roddy Piper, Nikolai Volkoff, and The Iron Sheik. With a bright orange background inserted behind the "fearsome" foursome, you can't miss the cover. The first actual page (the inside cover is the letters page) starts right off with the WWF marketing machine. Coliseum Video Presents WWF WrestleMania--The Greatest Wrestling Event Of All Time! $39.95! $39.95? Yes, kids. Videos were not usually "priced to own" until a few years later, but forty bucks was actually affordable compared to the normal price of WWF videos of the era, a fact that we will revisit in a bit.
The marketing machine is back again with a page full of items that would command a high dollar today--early posters. These would be even scarcer than the ones shown in the later merchandise catalogs which themselves are in high demand these days. Posters of Hogan in three of his color combinations (blue and white, all white, and red and yellow) and Richter from her bikini shoot are particularly memorable. The following pages feature early WWF logoed apparel.
While the back cover is an advertisement for Tuesday Night Titans, it's the inside back cover that is memorable to so many fans. "How Do You Get A Wrestler In A Mailbox?" This is the ad to order the first five LJN WWF figures directly from the WWF Merchandise Department. At only $10 each, how could anyone pass it up?
This was the 1985 WWF. These pages lavishly illustrate just how far this company was coming in both the fields of professional wrestling and entertainment. An all-color, all-slick magazine was just the kind of publication that the progress of the rest of the company demanded. I think the voice of the WWF at the time, Gorilla Monsoon, would've summed it up something like this...
"This magazine would be a best seller at any newsstand anywhere in the world!"
As usual where Gorilla is concerned, I would have to agree.