From The Musty Yellowed Pages—NWA Wrestling Magazine Vol. 1 No. 1

After nearly fifteen years of maintaining this blog, at times I forget everything that I have, or haven’t, covered. I felt for certain that we’d taken a voyage through the debut, and only, issue of the NWA Wrestling Magazine. Aside from some mentions here and there, as well as plenty on its sister publications, I don’t think that it’s been done. Wait no longer, NWA fans, the time to revisit an era when the territories were king, Terry Funk was champion and Jesse Ventura was “The Great” instead of “The Body” has finally arrived.

Yes, this publication had just the one issue. Could you think of a better cover for just one issue of the NWA Wrestling publication? I can’t. If it reminds you of the WWWF Wrestling Action and Mid-Atlantic Wrestling magazines it probably should. It was done by the same artist, Cal Byers, and wrestling renaissance man Les Thatcher was at the helm of all of them. Wrestling, broadcasting, training, promoting and publishing. He did it all and has the stories to tell about it. I’ve had input from him while covering the aforementioned publications here on the blog and I still remember how surprised he was to see a copy of this one when he signed it awhile back.

More familiar names come about when looking at the list of contributors from then-NWA President Eddie Graham to Gordon Solie, Freddie Miller, Paul Boesch, Larry Matysik, Jeff Walton and Gene Gordon. The magazine covered all of the NWA wrestling hotbeds of the era and seemed to want to devote adequate press to all of the big territories. Even NWA members in other countries were not to be excluded. After all, this was the only publication to be “sanctioned” by the National Wrestling Alliance!

Though he was still relatively new to the game that he would eventually become the dirtiest player of, it’s telling that Ric Flair is the topic of one of the first features of the issue. The Crockett’s knew what they had and that’s why he was proudly displayed as the Mid-Atlantic Heavyweight Champion. You’ll note the famed Mid-Atlantic Championship Wrestling logo adorns the article here. As noted with all of the Thatcher publications, the art direction was second-to-none. There are logos for most, if not all, of the NWA territories featured within. In the late ‘70s this isn’t something that I would expect in a wrestling magazine at all, but here it is.

More familiar names pop up with looks at Georgia Championship Wrestling and Gulas Wrestling Enterprises Inc, the latter of which being the fabled Memphis wrestling territory. We have great color photos of Dick Slater, Mr. Wrestling II and Jerry “The King” Lawler. We also get a printing of one of my favorite Memphis photos displaying Jackie Fargo, Jerry Jarrett, Tojo Yamamoto and…George Gulas. Ok, so three out of four isn’t bad as far as levels of greatness. Still, I’ve always liked that photo ever since I saw it grace the cover of an “NWA East” edition of “The Wrestling News,” probably around the same time.

A very different Terry Funk than the version many are familiar with today graces the centerfold of the first and only NWA issue. This isn’t the “middle aged and crazy” Funker that’s so beloved today, but rather a tad more serious NWA World Champion who was continuing on the family’s championship legacy. I often talk about how much I admire wrestlers who are able to successfully reinvent themselves during the course of their careers. Terry Funk may own everyone else when it comes to that. I could picture the later Funker taking a flaming branding iron to the attire he’s wearing here. From champion to legend, that’s for sure.

One of my favorite pages in the issue has always been the feature on Chavo Guerrero. Talking about his famous exploits in the rings of California, it gives you an idea that Chavo may be one of the more underrated stars of the decade. I feel that his popularity was of the type that you really had to be around for to experience. I also think that, through no fault of his own, the popularity of brother Eddy may have overshadowed Chavo’s legacy. Still, ask most any wrestler who was around at that point and they’ll tell you what a huge star Chavo was in the business. A family photo here really tickles me as we get to see young Chavito, who we all got to know better many years later. Pepe was not invited to participate in the photo.

“The Great Ventura?” What? Yes, before he was “The Body,” Jesse was just “The Great.” I think we can all agree that “The Body” fit and rolled off the tongue much better. He has a short blurb in the magazine right alongside the likes of Dusty Rhodes and Jimmy Snuka. It’s amazing to think how many bonafide all-time greats came from wrestling in the ‘70s. I truly believe that the territorial system helped in that regard and would’ve been beneficial to many wrestlers in the past twenty years who seemed destined for greatness. In the old system you could try different things, work plenty of different opponents and move along when things got stale. Sadly, many of the newer generation stars had virtually “one and done” shots thus robbing us of quite a few talents who could’ve made it to superstardom.

Speaking of “one and done,” those are just some highlights of this, the only issue of NWA Wrestling Magazine. There are more photos and articles to peruse and you can see several of them on our Instagram account right here! Despite their age and rarity, copies of this magazine do show up available but almost always at a price. You never know, some shrewd searching may yield one for your collection. It’s certainly worthy as a collection centerpiece for any fan of the NWA, Terry Funk or just the last great wild west era of wrestling – the ‘70s!

“Hey, do you know who you are???”

Pro wrestling is a completely different world these days and in more ways than one. Not only is the in-ring product and presentation completely different from what many of us originally fell in love with, but fandom outside of the ring has changed, too. The stars who were once “larger-than-life” occasionally appear less than so these days and it isn’t always their physical appearance. It’s accessabilty. The ease of meeting your favorite stars. Heck, I’m sure some fans try and engage their wrestling heroes on a daily basis via social media. Of course, for many of us this means that obtaining the almighty autograph has become an easier task, even if those signatures don’t necessarily look as nice anymore. What’s with this signing initials trend among the young wrestlers? Anyway, let’s go back to the days when wrestling conventions and fanfests weren’t a thing, meeting your grappling heroes was a rare occasion and getting an autograph was something you remembered for years.

Keep in mind that no one is discounting the ease of meeting wrestlers of today. Technology has made it a smaller world and less and less can be kept mysterious or even secretive as the wrestling business used to be. While organized ways of hobnobbing with wrestlers weren’t as prevalent years ago, adventurous fans could find ways to do just that. Mileage would vary, especially depending on if your favorite wrestler was a “good guy” or a “bad guy,” but I know of very few wrestlers who don’t have at least a couple of fan stories out there. Getting an autograph on a program or an index card outside of a locker room or in a nearby all-night diner is probably the basis for most of the stories that we’ve all heard. Remember that fan clubs were a huge deal in the ‘60s and ‘70s. If the star or stars were particularly engaged with their fan club, organized meetings were not unheard of. Considering that this was the age of the wrestling territory, a quick meeting with fans in one of the local towns was probably music to the ears of those in the local office. This was before charity become the name of the game, so going out and becoming even more engaged with your weekly paying fans could only help.

Perhaps the biggest fan club of the time was also a governing body of sorts for those groups. It spawned what many would consider to be the original wrestling conventions. This group was the W.F.I.A. – Wrestling Fans International Association. I’ve written about the W.F.I.A. before both here and on social media. The glory years of the group were roughly the late ‘60s to the mid ‘80s. The organization (which counted Jim Cornette, Candi Devine and Juanita “Sapphire” Wright among its members) would annually partner with a wrestling territory and hold a convention in one of the cities that the promotion ran. A wrestling show, banquet and awards ceremony were among the activities. Wrestlers of both “allegiances” would attend and pictures from these events are often mind-blowing considering as how “kayfabe” was in full effect at the time. Stories from these events are still widely told by those who were there and I’ve long pushed the idea that a book chronicling the W.F.I.A. needs to be written.

The territory which seemed to promote the most fan interaction may well have been Memphis. The book “Rags, Paper and Pins: The Merchandising of Memphis Wrestling” by Jim Cornette and Mark James is not only one of my favorite wrestling books but is required reading for anyone fascinated with the early days of wrestlers outside the ring. Wrestlers actually signing photos sold at gimmick tables? No, this isn’t ‘90s indy wrestling – it’s the legendary Memphis territory! While other areas also did this I’m sure, Memphis surely deserves the most credit for pioneering it. Every so often you will hear of other areas having a wrestler appear to sign autographs before the show, but I do wonder how often they really happened as advertised? I can’t imagine it being a deal breaker back then if it didn’t take place. Nowadays grown men would be throwing fits. You can read more about this great book here and it’s still available to purchase, as well!

As we went into the ‘80s and the “Rock n’ Wrestling” era boom, appearances seemed more and more prevalent. Our favorite stars began appearing at store grand openings, car shows and pretty much anywhere that you’d see a star of another sport, actor or plain old celebrity make an appearance. It was mainstream and fans no longer had to crowd into a dank hotel ballroom or wait on a chance encounter at Denny’s after a show. Fans had the chance to schmooze with the likes of “Macho Man” Randy Savage and Miss Elizabeth at video store signings, Big John Studd at The World of Wheels car show or even sit on Sgt. Slaughter’s lap at a local electronics store. You didn’t think that I’d pass up the chance to throw one of my favorite pictures up on the blog yet again, did you? By the early ‘90s the fabled conventions run by John Arezzi began to get coverage and featured appearances that fans can only dream of today by names like Buddy Rogers, Kerry Von Erich, Woman, Lou Thesz and even The Sheik!

In modern times there are virtually endless ways to get the autographs of your favorites. WWE Axxess (which we should be discussing the beginnings of in a few weeks here…) and various conventions are obviously the biggest, but these days you can even just log into Facebook, watch a virtual signing and purchase an autographed photo right from the comfort of your chair. I’d argue that the “golden age” of wrestling conventions is over. I’d say that it ran for about five years roughly 12-15 years ago. While there are still many conventions and similar events, with so many of the legends now gone it just isn’t the same. That era is a book in itself and I know who the author will be. Heatseeking missiles will be incoming for me, no doubt.

People have often asked me to write more about meet and greets, conventions and other similar entities. I don’t  do it often, but when I do it’s fun to integrate it with advertisements for such things which are now pieces of memorabilia all their own. I can also say that it’s a pleasure when wrestling, maybe more than any other sport, has so many stars who truly appreciate their fans. There are some bad apples as in any bunch, but there have been countless times where I’ve seen joy on wrestlers faces when hearing stories, looking at old memorabilia or just being thanked for their work. Even for people who are used to thousands of fans cheering for them, the words of just one person can mean the world. I also think that wrestlers can often relate to their fans better than any other kind of celebrity. After all, we’re all just crazy people caught up in the same crazy world of professional wrestling.

VinylMania!

I admit it.  I love wrestling theme music.  Sure there are those who say that the wrestlers should be introduced, both already in the ring, solely to the tones of boos and cheers.  At times that can still be appropriate to this day, especially in important matches with the in-ring introductions after the music.  But with the pageantry of modern events like WrestleMania and even the weekly televised matches on shows like Raw and Impact, it would seem awfully empty without music.

Wrestling's musical connection didn't really start with theme music.  Like everything else, there was wrestling-related music on vinyl.  I'm not going to go on a diatribe about how "youngsters" today don't know what a vinyl record is.  Many do, but where would we be without the jokes about vinyl being antiquated?  Many music connoisseurs will tell you that a good, clean, unscratched vinyl sounds better than a digital recording any day.  My ears would tend to agree, and thankfully so many great wrestling collectibles are in fact vinyl records!

Arguably the most publicized wrestling musical release is 1985's "The Wrestling Album," a product of the WWF's Rock 'n Wrestling Connection and involving musical talents such as Rick Derringer and Cyndi Lauper.  Airplay on MTV and the aura of the wrestling industry at the time time ensured that the endeavor would be a success.  From the mass-produced main album to many rarer 45 and 12 inch singles, the product reflects wrestling's then-growing trend towards entertainment.  Many of the songs from the album eventually became iconic theme music like JYD's "Grab Them Cakes," Hillbilly Jim's "Don't Go Messin' With A Country Boy," and "Real American" which at the time was intended for Barry Windham and Mike Rotundo's U.S. Express Tag Team.  The song, by Derringer, eventually went to Hulk Hogan.

Even more theme songs and videos came from the WWF's second musical release, "Piledriver."   Almost every song from this album was used as a theme at one point.  Although wrestling's '80s "boom" popularity was beginning to wane, you would be hard pressed to find a fan around the age of 30 that does not remember at least one "Piledriver" track.  The beloved theme songs of Demolition, Slick, The Honky Tonk Man, and Strike Force all came from Piledriver, as did Koko B. Ware reminding us that sometimes love feels just like...a piledriver.

"The Mouth of the South" Jimmy Hart may have had a song on The Wrestling Album, but that is hardly his greatest contribution to music.  A member of '60s rock group "The Gentry's," it was with the group that Hart became involved in professional wrestling.  Both with The Gentry's and wrestlers themselves, Hart wrote and performed several songs involving the talent of Memphis wrestling.  He later wrote countless pieces of music to be used as themes for many WWF and WCW stars.  One of his most played efforts would undoubtedly be "Sexy Boy," the longtime theme music of Shawn Michaels.

Hart's gimmick largely played into music, but so did that of "Freebird" Michael P.S. Hayes.  Looking like a quintessential '80s rocker, Hayes' album, "Off The Streets," was released in 1987.  This was about a decade after his in-ring debut and just a few years after becoming one of the top heels in the industry.  Hayes and his "Badstreet Band" (the other Freebirds were not musically involved) performed tracks ranging from the Freebirds' "Badstreet U.S.A." anthem to Thin Lizzy's "The Boys Are Back In Town."

Each album included a "special" photo of Hayes draped in the Confederate flag.  Some of those that pre-ordered the album also received a bonus autographed 8x10 photo due to delays in production and release.  It is also interesting to note that the Freebirds started using "Badstreet U.S.A." as their theme nearly four years before the release of this album.  It is said that Hayes had trouble securing a record deal for the release. 

Sometimes even the vinyl itself was visually impressive, as is the case with picture discs.  These releases had photos right on the vinyl.  As visual as pro wrestlers are, it was a perfect marriage.  It seems as if these were more popular outside of the U.S. as many of these releases are foreign.  While picture discs featuring such stars as Hulk Hogan and Stan Hansen were produced in Japan, others originated in the U.K.  A single from the WWF's third full-length album, "WrestleMania: The Album," saw a Hacksaw Jim Duggan 12 inch picture disc release in the United Kingdom.

This brings us to the long-debated question, "Who was the first wrestler to use theme music?"  Everyone thinks that they know the answer yet there are various acceptable "right" answers.  We'll never know the truth, however one of the first wrestling-related musical releases starred '50s and '60s wrestler Antonino Rocca and is appropriately titled "In This Corner...The Musical World of Antonino Rocca."  The album is full of Latin songs of various rhythms with a few, such as "Rocca's Theme," specifically tailored to the high-flyer.  A photo of Rocca conducting is shown on the back cover of the album, but I would be willing to bet that it's nothing more than a publicity photo.

This is by no means a comprehensive list of wrestling's musical connection, but rather a sample of what's out there on highly desirable vinyl.  Themes are still available in digital stores like Google Play and iTunes, but nothing beats holding a bunch of vinyl records in your hands, eagerly anticipating the sounds when you spin the next one.  What I'm really trying to say is...you can have you digital download of "Voices."  Cue up some "Jive Soul Bro" on vinyl?  I'm there.

From The Musty Yellowed Pages--WWF Magazine August/September 1985

This month we've explored the era of the "Rock 'n Wrestling Connection" quite a bit.  From the 1985 Topps WWF cards to the Rock 'n Wrestling cartoon, I think that we've covered the fun and "mania" that surrounded this time period in professional wrestling.  Although the mid-'80s "boom" period for wrestling seems to be universally accepted as stretching from Hulk Hogan's title win to just about early 1988, the Rock 'n Wrestling Connection itself was only about a year long.  The time when Cyndi Lauper seemed to disappear from the WWF, Wendi Richter herself vanished for obvious reasons, and WWF programming stopped appearing on MTV seems to be the cutoff point.  The WWF Magazine cover dated August/September 1985 is probably a good cutoff merchandise-wise, and that is what we're exploring today to top off the month of '80s glory.

Probably due to their own licensing deals, Lauper and Mr. T didn't appear on all that much WWF merchandise.  The cover of WWF Magazine is an exception for both.  Lauper appears here in a picture from the shoot for her "The Goonies 'R' Good Enough" music video along with Rowdy Roddy Piper, Nikolai Volkoff, and The Iron Sheik.  With a bright orange background inserted behind the "fearsome" foursome, you can't miss the cover.  The first actual page (the inside cover is the letters page) starts right off with the WWF marketing machine.  Coliseum Video Presents WWF WrestleMania--The Greatest Wrestling Event Of All Time!  $39.95!  $39.95?  Yes, kids.  Videos were not usually "priced to own" until a few years later, but forty bucks was actually affordable compared to the normal price of WWF videos of the era, a fact that we will revisit in a bit.

Feature articles cover such stars as Hillbilly Jim, wrestlers such as Jimmy Snuka and Ricky Steamboat who hail from "The Islands" as well as Jesse "The Body" Ventura.  Ventura had just begun his transition from wrestler to commentator and the article does a good job of putting it over.  You notice in this and other articles that the photos used are much less polished than ones used in the future of the publication.  The photos are good, but ones such as a photo taken of Ventura and Gorilla Monsoon commentating ringside at the first WrestleMania are almost candid and not the "slick" style of photo used as the company got bigger and bigger.  Two WrestleMania programs sitting on the table probably make the picture even more appealing to me.

In his nearly decade long WWF-stint, Bobby "The Brain" Heenan was always a large part of WWF Magazine.  From having his own column to many articles about the Heenan family and his other devious antics, Heenan was as much a heat machine on the newsstand as he was at ringside.  Although he would get his own cover two years later, Heenan shines in an article examining his connection to his fan-given nickname of "Weasel" as well as the animal itself.

Keeping with the trend of profiling managers, another article focuses on one who had been with the company for quite awhile--Captain Lou Albano.  The Captain was appearing in the feature film "Wise Guys" with Danny DeVito and Joe Piscopo and the article includes behind-the-scenes photos.  A one-page article about WWF and Coliseum Video, a fluff piece discussing the latest releases, follows the Albano feature.

The cover article is next, with the photo-packed feature on Lauper's "Goonies" video that featured a plethora of WWF stars.  In addition to noting how massive the pirate ship set used in the video was, a particular photo of Freddie Blassie always stuck out to me.  This absolutely had to be one of the reference photos used by LJN when they created his figure.  The pose is identical down to the placement of the rings on his fingers.  The "Hollywood Fashion Plate" never looked better!

The marketing machine is back again with a page full of items that would command a high dollar today--early posters.  These would be even scarcer than the ones shown in the later merchandise catalogs which themselves are in high demand these days.  Posters of Hogan in three of his color combinations (blue and white, all white, and red and yellow) and Richter from her bikini shoot are particularly memorable.  The following pages feature early WWF logoed apparel.

$59.95!  There's the Coliseum Video price that most of us remember.  The "Andre the Giant," "Most Unusual Matches," and "Best of the WWF Vol. 2" tapes are showcased in a full page ad urging fans to order.  Although there were even some budget WWF videos released at the time, until WWF Home Video took over in late 1997, this was the price for most tapes.  Of course there were ways around this for fans to "bring home the action," but that's another story for another time.  The opposing page is the beginning of an article chronicling the feud between Freddie Blassie and The Sheik.  The Sheik, not the Iron Sheik.  This is a fact that the article points out.  Many of the early WWF Magazines not only feature stories on wrestling history, but also stars who were not in the organization of the time.  Jeff Walton, a name familiar to many wrestling fans, is the author of this article which is accompanied by several classic photos.

While the back cover is an advertisement for Tuesday Night Titans, it's the inside back cover that is memorable to so many fans.  "How Do You Get A Wrestler In A Mailbox?"  This is the ad to order the first five LJN WWF figures directly from the WWF Merchandise Department.  At only $10 each, how could anyone pass it up? 

This was the 1985 WWF.  These pages lavishly illustrate just how far this company was coming in both the fields of professional wrestling and entertainment.  An all-color, all-slick magazine was just the kind of publication that the progress of the rest of the company demanded.  I think the voice of the WWF at the time, Gorilla Monsoon, would've summed it up something like this...

"This magazine would be a best seller at any newsstand anywhere in the world!"

As usual where Gorilla is concerned, I would have to agree.

Fresh 1985 Cardboard...Hulkster Style!

I think it's un-American for a child to grow up without owning at least a few trading cards.  Baseball cards immediately come to mind (especially to this Pittsburgher who finally has a team to root for again) but wrestling cards will suffice just as well.  There are plenty of examples from the last three decades to choose from, produced by various companies for several promotions and featuring virtually every major (and not so major) wrestling star.

I've discussed before the fact that any card produced before the "glossy" era took over automatically ranks high in my book.  Not only do they have higher aesthetic appeal with that classic "cardboardy" look, but they're also a Helluva lot easier to get autographed!  No worries of bubbling or much smudging.  While there are occasionally new entries in the realm of cards with matte finish such as Topps Heritage, the oldies are still the best.

But how about some "new" oldies?  How about breathing that glorious mid-'80s air just once more?  How about procuring some 1985 Topps WWF cards that weren't stuffed away in some basement for years?  It has been achieved.

The 1985 Topps WWF Pro Wrestling Stars set isn't particularly rare.  Although occasionally a card or sticker will sell for a couple bucks to a collector who needs one or two to complete a set, the #1 card (Hulk Hogan) is the only one that will grab $10-$15.  A whole set, albeit of varying condition, will usually get $35 or so.  It was a set released during a huge boom period with millions of kids as the consumer so there are obviously plenty out there.  As with all aspects of collecting, fun and enjoyment should always prevail over "rare."

Though unopened packs are fairly common to come by, the cellophane-packaged "rack packs" are a bit tougher to find.  I can remember buying baseball rack packs in my youth since the packaging allowed you to know, in advance, a few of the cards that you were getting.  Here in 2012 I had several different WWF rack packs to choose from, but I decided to "go with the gold" and pick one with the Hulkster showing up twice in plain view.  Thumbing my nose at profit, I opened the 27-year-old relic with full knowledge that a rack pack with a Hulkster card "showing" recent sold for over $30.

I carefully cut open the first of three sections and pulled out the "fresh" cards.  1985 scents?  You bet.  MTV.  New Coke.  Blair Warner.  It was all captured in that cardboard-filled plastic package.  Did I sniff?  Of course.

13 fresh cards that, depending on Topps manufacturing practices at the time, had never before been touched.  No gum stains, either, thanks to it being a gum-devoid rack pack.  Some of my favorite cards of the 1985 set which simply featured a large individual photo of the star and their name poured out, as did some of the action shot cards.  Jesse "The Body" Ventura!  Chief Jay Strongbow!  The Iron Sheik!  A card which I had not previously owned, a shot of Captain Lou Albano dressed as Santa Claus (used in 1983 as a WWF Program cover), was my personal favorite.

The middle section of each rack pack contains three sticker cards.  As with many sticker subsets of the day, the cardboard backer of each sticker contained a piece to a puzzle that formed a larger photo.  While the Albano and Brutus Beefcake sticker backers were each a piece, the back of the Hulkster sticker actually shows what the puzzle looks like completed.  While they were not in this pack, my own favorite stickers from this set are an action shot of "The Flying Frenchman" Rene Goulet and one of Wendi Richter from Cyndi Lauper's "She Bop" video.

As an aside, Topps 1985 Cyndi Lauper card series is actually a relatively unknown entry in the world of wrestling memorabilia.  Thanks to her contributions to the Rock 'n Wrestling Connection, several cards in the set feature wrestlers and wrestling shots.  My favorite from that set is a card showing Richter, Lauper, and manager David Wolff in the ring at Madison Square Garden.

Back to the opening of the rack pack, it was finally time to get a third "shot" of '80s air and more classic cards.  Another variety of portrait cards and action shots was overshadowed by what any fan, past or present, would want to find in a pack like this: a fresh and pristine example of Hulk Hogan #1.  While T206 Honus Wagner it ain't, a fresh and new version of an iconic card such as this is welcome in any collection.  After all it isn't his rookie card, but it is his WWF licensed rookie card and an image that many fans will always remember.  Another card found in this pocket, Wendi Richter's bikini shot, is another image that fans have never forgotten.

Topps WWF 1985 Pro Wrestling Stars may not hold the value of other cards, but other factors make it a must for any collection.  From various cards of some of the all-time greats to action shots like Hogan vs Antonio Inoki in Japan and Snuka leaping from Andre the Giant's shoulders to comedic "The Superstars Speak" cards, there's a lot to collect and enjoy. 

Collectors should note that there was an identical set produced in Canada by O-Pee-Chee who also released a second series.  Series 2 features shots from WrestleMania 2 as well as the only cards of one of my favorite wrestlers, Leilani Kai.  The Hogan #1 card was produced with both a beige and aqua green background however both are of equal value.

With the popularity of Topps Heritage sets in all sports, it saddens me that their WWE Heritage line halted at series IV aside from a few subsets in recent years.  With the relatively tired look of the company's recent WWE product, it would be refreshing to see a new Heritage set with past and present stars.  How about mimicking the look of '85?  "Topps Pro Entertainment Stars 2013." 

Make it happen!