Thursday, March 14, 2013
Holla Holla Holla!
An idea borrowed from action figure lines of other genres, Mattel began the WWE version around one year ago. The concept is simple. Mattel produces a series of four figures that are exclusive to Toys R Us. Each of the figures come with specific parts of a fifth figure. When all of the figures are collected, the parts combine to produce a brand new character to the line. Thus far Mattel has used this route to release figures of non-wrestlers. The company feels that these characters wouldn't sell well on their own, but still want to appease collectors that desire them.
It isn't always the easiest thing to buy four figures just to get one that you really want, but so far it's worked. For someone like me who usually holds off on most character repaints until something like this comes along, I'm fine with it every so often. It's better than repeating Hasbro's blunder and not getting any non-wrestler figures released at all.
You betta believe that, playa!