Thursday, March 28, 2013
The Marketing of March 31, 1985
I've always wondered if some fans of today don't quite grasp that WrestleMania was huge from the get go. While the crowd from the first event is perhaps more maniacal than any audience of today and the card is definitely star packed, the look of the event doesn't give a hint as to how the WrestleMania's of today are presented. The inaugural WrestleMania has the appearance of a standard Madison Square Garden show of the day. With the low lighting, lack of screens, and curtain entrance, it's the kind of setup that many old school fans still yearn for today.
Part of the promotion involved a company named Bozell & Jacobs Public Relations. This firm created a rarely seen WrestleMania item known as a press kit. Press kits are very common in the movie industry, often including photos, press releases, and other forms of media that can be used by other media agencies to promote the event.
There are other WWF and WrestleMania press kits out there including examples from the past decade or so, but none capture the greatest wrestling extravaganza of all-time in its infancy like this one does. It's artifacts like this that show exactly why in a number of days we will be celebrating the 29th edition of this great event, and why it still grows and thrives today.