Thursday, August 4, 2016
Wrestling MarketWatch: Jakks WWE Classic Superstars of the 1970s
The stars of the '70s were special in the line as many of them had never before been made into figures. Others had but maybe just never saw that definitive figure. In this latest edition of Wrestling MarketWatch, it's a look at some of those '70s stars who became Classic Superstars. As always, the quoted sale prices are from recent online auctions and are for carded, non-autographed examples only unless otherwise noted.
*Why not start with a legend who is still making the headlines on Monday nights? Bob Backlund has done it all. World Heavyweight Champion. Wholesome hero. Crazed villain. Presidential hopeful. Now, he's once again a manager...err...life coach, trying to make Darren Young great again. No matter how that turns out, Backlund has reinvented himself multiple times to stay in the game. He's also the author of one of the best wrestling books of all-time. His best figure, thus far, has been in the Classic Superstars line. It will be interesting to see if Mattel produces new figures of Mr. Backlund now that he's back with WWE. His Classic Superstars figure recently sold for $30.
*One star who did not see a figure until this line was Jerry Brisco. Both he and his brother Jack saw their first and only representations very late in the Classic Superstars run. They also suffered from poor case distribution leading to supply not meeting demand. They may be simply clad in red trunks, but the figures bring a lot of excitement to collectors who waited a long time to have The Brisco Brothers in their collection. An out-of-package example of Jerry Brisco recently sold for $30. No carded versions have been offered in recent months reflecting that the demand is still out there.
*One of the biggest marquee stars of the '70s happened to see his WWE return just as the Classic Superstars line was at its height. Thus, there are quite a few Jakks releases for Superstar Billy Graham. We saw just about every variation for Graham, but one of the most unique was a figure done completely in "black and white." The effect probably would've made more sense for a Bruno Sammartino variant, but it was Graham who was one of the WWE's "star" legends at the time. Surprisingly, this figure has seen a considerable drop in price. In past years you could not find this figure for under $50, it recently sold for just $22.50. It may be a good time to pick one up.
While some Classic Superstars prices are still high, a lot have steadied between $20-$30. That's still more than original retail, and prices do nothing to effect the value of a figure as far as how great it is to have in your collection. Mattel is making more and more legends in their WWE line, but I still don't believe that we'll ever see quite the variety that we did from Jakks. There's room for both, as each line brings something different to the table. Bring em on!