Managing The Merchandise

Like many who grew up watching wrestling, the aspect of managers in the business was just plain intriguing. The manager served many purposes, including but not limited to adding a little something extra to the wrestler who he or she represented. At times, that "extra" was sorely needed. In other instances, using Nick Bockwinkel and Bobby "The Brain" Heenan as an example, the wrestler and manager were equally great and simply complimented each other. In any case, the managers just had to be colorful and charismatic. This equates into merchandising.

When the colorful magazine covers were grabbing attention at newsstands in the 1960's and 1970's, the managers began to have their real first taste of merchandise. Whether it be The Grand Wizard in one of his many guises or Heenan with his face covered in the legendary "crimson mask," the managers could sell magazines just as well as they could tickets to the matches. The slovenly Captain Lou Albano made his complete transformation from wrestler to manager in this era, usually guiding the tag teams of the WWWF while "Hollywood Fashion Plate" Fred Blassie was managing heels of all types. These men and their charges were perfect cover material. Who didn't want to read about the next threats to Bruno Sammartino and Bob Backlund?

One manager was actually responsible for much of the early wrestling merchandising in the late 1970's and early 1980's. Who would that be? The "Louisville Lip" himself, Jim Cornette. Growing up as a fan of wrestling and then becoming a ringside photographer as a teen, Cornette found himself helping to run the merchandise tables in the Memphis wrestling territory and peddling "gimmicks" for the likes of Jerry "The King" Lawler, "Superstar" Bill Dundee, and even "The Mouth of the South" Jimmy Hart. The complete story is told in the book "Rags, Paper, & Pins: The Merchandising Of Memphis Wrestling" by Cornette and Mark James. A highly recommended book for any fan of wrestling memorabilia!

The 80's also brought another new dimension to wrestling managers: their own subset in LJN's WWF Wrestling Superstars figure line. LJN had the right idea when including announcers, referees, and managers into their wildly popular toy line. The card backs were even emblazoned with "Manager" for this special release, although some of the other "non-wrestler" figures were given this designation as well. Included were Lou Albano, Bobby Heenan, Fred Blassie, Mr. Fuji, Jimmy Hart, Johnny V, Slick, and the one and only Miss Elizabeth.

Easily a discussion all her own, Elizabeth brought a different presentation to wrestling managers. Though there had been female managers before, more women had been presented as valets. Elizabeth was a combination of both. She was described as a manager who took care of business matters for "Macho Man" Randy Savage, but she also radiated a glamour and presence that even the most popular valets rarely had. Elizabeth was a once-in-a-lifetime character who will never be duplicated.

Even as the usage of managers died down as the years went on, the legendary ones continue to be celebrated. Action figures and trading cards of the managers of yore continue to be released, and the occasional character in a managerial role still pops up. Most recently Paul Heyman, though no longer billed as such, brought back exactly what a manager should be as the advocate for Brock Lesnar. Every so often, a young talent with the gift of gab will be compared to a "young Bobby Heenan." Should the decision makers ever decide to bring the "art of managing" back to the business on a regular basis, we should all be in for a nice, welcome, yet very familiar, treat.

From The Musty Yellowed Pages--Ring Wrestling, June 1977

Forty years. It's a long time no matter how you look at it. The endless video screens, blinding lights, and over-rehearsed antics of today's sports entertainment were nowhere in sight. All you had was a ring, a spotlight, maybe a curtain, and a lot of rough men and women. Was it a better time? Who's to say? Was it a great time? We have so much proof in that direction that even a fan like myself, who was still a few years away from being born, can see that. Some of that proof is in the great old magazines of the era that we so often feature. This week, it's a look at the highlights of Ring Wrestling's June 1977 issue.

The cover is a time capsule all on its own. You've got Superstar Billy Graham grappling with Bruno Sammartino. Mil Mascaras is present in one of his classic outfits. We also have Women's Tag Team Champions Vicki Williams and Joyce Grable. Joining the blonde duo is none other than Vincent J. McMahon. Yes, the famous "Vince Sr." He didn't appear on the cover of any publication too often, but here he is.

At the time of publication, Ring Wrestling was still an offshoot of "The Ring," the legendary boxing title that at one point covered wrestling as well. It was a little more serious than the Weston wrestling magazines, and also seemed to cover a wider range of the wrestling world. Legendary photographer George Napolitano was a contributing editor of the magazine. One of the cover stories, "Are Bruno Sammartino's Days Numbered?" was penned by him. I'd venture to guess that the rogues gallery of Sammartino opponents featured were photographed by Napolitano as well.

A solid feature on the history of masked wrestlers is followed by a story and pictorial chronicling the rivalry between the teams of Williams and Grable and Toni Rose and Donna Christianello. If you think the women's wrestling revolution began a few years ago, think again! These four were tearing up rings for years. I've often said that Christianello did The Fabulous Moolah's shtick better than Moolah herself. Donna also did a lot of the training at Moolah's school. Grable, despite recent health battles, still appears at many wrestling-related events while Rose enjoys retirement. Williams has long been said to have distanced herself from the industry, while Christanello sadly passed away in 2011.

Articles featuring Giant Baba, a young Randy Alls (later Randy Rose of the Midnight Express), international female stars, Nikolai Volkoff, and Harley Race are also included. Smaller points of interest are covered in "On And Around The Mat World." The Cauliflower Alley Club, which just held its annual reunion in Las Vegas, is mentioned here as a club that meets once at week and is helmed by names such as founder Mike Mazurki, Count Billy Varga, and Mildred Burke. There's also information on the Wrestling Fans International Convention (stories of which still need to be gathered in book form), and great accompanying photos of Baba, Mascaras, and "The Fabulous" Jackie Fargo. The latter is a man who sadly never seemed to get enough press in other magazines, despite his star power.

In addition to letters and the ubiquitous ratings section (featuring a full twenty men, twenty women, and twenty tag teams rated), we get two pin-ups. These aren't color or slick. These are pin-ups right on the same paper as the rest of the magazine. First up, for the ladies, we have the High Flyers themselves, Jim Brunzell and Greg Gagne. A highly underrated team, many will remember them immortalized in the Remco AWA action figure line together before Brunzell became a "Bee" and Gagne became a "Raider." For the men we have the stunning blonde Lorraine Johnson. If the face looks familiar, you may have seen her daughter once or twice about a decade later when Baby Doll took up with the likes of Tully Blanchard and Dusty Rhodes.

And how about The Great Fuji? Yep, it's the man who later became known simply as "Mr. Fuji." At the time, it seems that the devious one was wreaking havoc on Ray Stevens and Pat Patterson in San Francisco. It's striking to see how similar he looked nearly two decades later when he once again sported a shaved head. Ivan Koloff, Larry Zbyszko, and Susan Green get some good press following Fuji, and we run into yet another staple of the '70s--fan clubs. Wrestling historian Tom Burke breaks down exactly which clubs we can join and how, run by names like Mick Karch, Mickie Henson, and Ken Jugan who would all go on to be in the business themselves.

I hope that over the years you've loved peering into these printed windows of the past as much as I do. There are plenty more to come, as there are no shortage of classic (and not so classic) wrestling publications to explore. I only go through the highlights, but I know I miss hidden gems now and then. If you really want to explore these things, hop over to eBay. Many really aren't much more expensive than they originally were decades ago. And you can't put a price on a memory...

The 2016 Additions to The Great Squared Circle in the Sky

As the year comes to a close, it's tradition here on the blog to look back at those wrestling stars that we have lost over the past twelve months. All businesses lose individuals each year, but wrestling always seem to have more than its fair share, many at a far younger age than should be acceptable. 2016 did see a number of names pass who made it their 60s, 70s, and 80s. Others met tragic ends just a few years after their names faded from the mainstream marquee.

Among those from the wrestling business who passed away in 2016 were Joanie "Chyna" Laurer, Archie "The Stomper" Gouldie, Bill Cardille, Lord James Blears, Blackjack Mulligan, Balls Mahoney, Frenchy Martin, Axl Rotten, Harley Saito, Charlie Fulton, Don Bass, Mr. Fuji, Gypsy Joe, Lord Littlebrook, Espectrito, Jean Antone, Hayabusa, Mocho Cota, Mark Young, Edmund Francis, El Mongol, and Iron Mike Sharpe.

Charlie Fulton was a journeyman's journeyman. Name a territory and a place on the card and Fulton likely worked it. Although he did not make it to the pay-per-view era of wrestling that cemented so many names into immortality, he did pass on his wealth of knowledge to a number of other wrestlers including Raven. When I met Fulton in 2013, he seemed very happy to be remembered by both fans and his peers alike. Fulton is the type of wrestler that was content no matter what his role was in the business, something that is seen less and less today where everyone feels that they need to be the center of attention.

Balls Mahoney made his name as one of the most hardcore characters to come from Extreme Championship Wrestling, but the ECW original was more than that. He knew how to technically wrestle if called upon to do so and could play the lovable cartoonish character as he did during his last WWE run. It's no secret that his lifestyle caused his premature demise, but the "Hardcore Chair-Swingin' Freak," as well as his partner Axl Rotten, who also passed away this year, will be remembered for giving their all to entertain the fans, no matter the sacrifice.

Perhaps the biggest 2016 wrestling loss to me personally was Bill Cardille. "Chilly Billy," as he was known to generations of Pittsburghers, was the voice of the Steel City's "Studio Wrestling" program in the 1960's and into the '70s. His battle with cancer was well-publicized here in Pittsburgh and the outpouring of love and respect for the broadcasting legend hopefully made his final days just a bit more comfortable. As affable in person as he was on-screen, Bill Cardille is one passing that did not get as much attention in the wrestling press as others, but he certainly made an equal impact on the business.

As we remember those who passed, we look ahead to 2017 and what good we can do in the memories of those who are now gone...

"To live in the hearts of those left behind is not to die."

Wrestling Cards Of Pure Imagination

We don't always get what we want. It's an old saying, even a song, and it rings true in every day of our lives. Nonetheless, sometimes our minds can produce images of those things that we want. In this day and age, it's becoming easier and easier to project those ideas into reality. 3D printers are fast becoming the latest Star Trek-esque technology to catch on in the real world. They can produce items from our minds into tangible matter in just hours. The ability to create items from our minds digitally has existed a lot longer. Today, you'll be going inside my mind (yikes!) to see an idea that I've described here a few times before...a new WWE Heritage tribute to the 1987 Topps WWF trading card collection.

Imagine, if you will, that Topps has indeed decided to celebrate thirty years of their 1987 WWF release. This would also coincide with 2017 being thirty years since what many consider to be the biggest wrestling event of all-time, WrestleMania III. Using only concepts that Topps could possibly use in the release as well as only names who have appeared in previous releases, this is what those cards might possibly look like...

The original 1987 release was made up of basic wrestler "name" cards, action cards with captions, "television set" cards with word bubbles, and a few cards featuring images from WrestleMania III. Stickers were also included in the original set, but since they were reuses of photos on the cards albeit with different backgrounds, I didn't include them in the "new" set. Just as I was careful to only include superstars who could contractually be used if the set were really released, I replaced the old WWF block logo where needed and even etched it out in one or two instances.

Like all Heritage releases, the wrestlers featured would be a mix of old and new. While Topps likely has its reasons, the photography in some sets has been reused several times in recent memory, so I attempted to use some rarer shots of many of the stars. Just as in the original 1987 set, promotional "posed" images of some stars would be used as they translate very well to the designs of the cards.

The captioned action shots are easily brought up to date, again with a mix of current WWE Superstars and Legends. The WrestleMania III cards would instead be replaced with a WrestleMania History subset, featuring one shot from each of the thirty-two WrestleMania events. Although it has been awhile since roman numerals have been used in the actual promotion of WrestleMania, each card would feature them here. There are plenty of newer WrestleMania moments that haven't had their proper due in trading card form, which can be remedied here.

The "television set" style cards originated in the 1985 Topps WWF card set and continued with the "sequel" released by O-Pee-Chee in 1986 and of course in 1987. Although the original cards generally had humorous "word bubbles" featured spewing from the mouths of the stars, I think that the set could also represent some of the more memorable moments in televised wrestling history whether the quote is funny or not. With many past moments on wrestling programs now being digitized into high-definition, I think that these shots could easily be plucked for usage on trading cards.

The set could feature the usual relic and autograph cards, but I would also like to see the first Heritage "cut signature" cards. For those of you unfamiliar with the concept, these cards feature autographs removed from other sources and implanted into the card. These cards are usually very limited and more often than not feature signatures of deceased stars. Topps WWE Undisputed sets of 2015 and 2016 were said to have featured some cut signatures. With the nature of the Heritage releases it only makes sense to carry the concept over.

Will a set such as this ever come to light? That's up to Topps and WWE. Certainly some or all of the concepts could turn into reality. Regardless, it's fun to take a look at what could be, and for me to transplant an idea from my brain to the infinite archive of the Internet...

...as if the Internet needed any more demented minds!

Sayonara, Mr. Fuji

Some characters just make an impact in pro wrestling. Even without huge angles or headlining a pay-per-view, these stars are just as remembered as the biggest main eventers. Mr. Fuji is one of those names. Point me to any child of the '80s and I guarantee you that they have a memory of Mr. Fuji. It wasn't just his look that made him so memorable, either, it was the talent to pull off antics both hilarious and menacing. Perhaps it was those same two traits that made him the notorious name that he was behind the curtain. This past week, the world lost Harry Fujiwara at the age of 82.

Mr. Fuji is one of my first wrestling memories. I remember seeing the famous LJN Wrestling Superstars figure on the shelves in stores and watching him in the corner of the likes of Don Muraco and Kamala. Later on, I have a vivid memory of him cutting a promo on either Prime Time Wrestling or Saturday Nights Main Event (as a kid apparently I watched more PM wrestling than AM wrestling) flanked by either Demolition or The Powers of Pain. Even if I had gone no further with wrestling than being the casual fan that I was at the time, Fuji struck a nerve with me. He just looked evil and calculating.

That look translated into merchandise as only the WWF could do. Many collectors still prize that legendary LJN figure with an absolutely perfect likeness and easily broken and/or lost cane accessory. Fuji also saw his evil grimmace on trading cards, photos, and magazines. Most recently Mr. Fuji was once again immortalized in the Jakks WWE Classic Superstars line. The company not only produced Fuji in his iconic managers attire, but also in the wrestling gear that he wore in battle with the likes of Bruno Sammartino, Gorilla Monsoon, Andre the Giant, Bob Backlund, Hulk Hogan, and even Mean Gene Okerlund. It would be nice to see Mattel add "The Devious One" to their figure line now that they have become more legend and manager-friendly.

As I became more of a fan, I began to see more of Fuji's in-ring career from the past. He meshed perfectly with Professor Tanaka and Mr. Saito. He never had the bodybuilder look, but he didn't need it. Mr. Fuji looked cruel. He appeared as if he knew dozens of different forms of martial arts and various ways of sadistic torture. The latter may have been true, judging from the countless stories of Fuji's nefarious "ribs" played on his fellow wrestlers. While some may be exaggerated tales passed down from locker room to locker room, there's no doubt that the man is one of the more storied pranksters in wrestling history.

I was lucky enough to meet Mr. Fuji several times. His health had obviously began degrading as early as his 2006 WWE Hall of Fame induction, but the twinkle in his eye was still there. On the convention circuit, the manager got to reunite with many of his charges including The Magnificent Muraco, Demolition, and The Powers of Pain. Despite much difficult in mobility, Mr. Fuji seemed to have fun reliving the past and being in the grand old game of professional wrestling a few more times.

My favorite my Mr. Fuji memory is probably one that few others would think of. It isn't his throwing of the salt or Fuji Vice or even managing Yokozuna to the WWF Championship. Instead, it's his appearance at WrestleMania III. At that historic event, Mr. Fuji is the very first heel to be introduced. The heat that the announcement of his name gets from the enormous crowd always resonated with me. It's the type of opening match heat that usually signifies the kick-off of a great show. It actually gives me chills. I always imagined that, after all of his years in the business, it had to be a magical moment.

Thank you, Mr. Fuji, for all of those magical moments.

Harry Fujiwara

"Mr. Fuji"

1934-2016

Wrestling MarketWatch: Jakks WWE Classic Superstars of the 1970s

For sheer variety alone, Jakks WWE Classic Superstars line still holds the title of "Best Wrestling Figure Line" in this neck of the woods. No, it wasn't perfect. There were glaring omissions. The production quality went down at the end just as it did across the entire Jakks WWE line. There were even promised figures that never made the light of the day. Nevertheless, what we did get was usually amazing. Stars of the '60s, '70s, '80s, and '90s were produced and even some current names like John Cena, Randy Orton, and Nattie Neidhart officially made it into the line through special means.

The stars of the '70s were special in the line as many of them had never before been made into figures. Others had but maybe just never saw that definitive figure. In this latest edition of Wrestling MarketWatch, it's a look at some of those '70s stars who became Classic Superstars. As always, the quoted sale prices are from recent online auctions and are for carded, non-autographed examples only unless otherwise noted.

*Why not start with a legend who is still making the headlines on Monday nights? Bob Backlund has done it all. World Heavyweight Champion. Wholesome hero. Crazed villain. Presidential hopeful. Now, he's once again a manager...err...life coach, trying to make Darren Young great again. No matter how that turns out, Backlund has reinvented himself multiple times to stay in the game. He's also the author of one of the best wrestling books of all-time. His best figure, thus far, has been in the Classic Superstars line. It will be interesting to see if Mattel produces new figures of Mr. Backlund now that he's back with WWE. His Classic Superstars figure recently sold for $30.

*Bob Backlund had a plethora of evil villains to battle during his long run as WWWF Champion. One of those baddies was the devious Mr. Fuji. Master Fuji has had three action figures, two of which were in the Classic Superstars line. The single release reflected his years as a manager, complete with cane, hat, and number sign representing his "entry" into the Atlantic City Boardwalk run at WrestleMania V. "The Devious One" even has his red eye makeup on. Fuji was produced much more to scale than earlier managers in the line who seem to tower over their proteges. This great figure recently sold for $25.

*One star who did not see a figure until this line was Jerry Brisco. Both he and his brother Jack saw their first and only representations very late in the Classic Superstars run. They also suffered from poor case distribution leading to supply not meeting demand. They may be simply clad in red trunks, but the figures bring a lot of excitement to collectors who waited a long time to have The Brisco Brothers in their collection. An out-of-package example of Jerry Brisco recently sold for $30. No carded versions have been offered in recent months reflecting that the demand is still out there.

*They may have made their name in the '80s, but it was 1979 that saw the debut of the Fabulous Freebirds as a unit. Their style certainly reflected the rough and tumble, wild west attitude of '70s wrestling, too. Michael Hayes, Terry Gordy, and Buddy Roberts had a magic that few teams do. They considered themselves brothers and probably shared more wild times than most real brothers do. Some collectors may remember these sets being clearanced out at Spencer's stores despite originally being Wal Mart exclusives. Did you stock up? The boys recently sold at $40.

*One of the biggest marquee stars of the '70s happened to see his WWE return just as the Classic Superstars line was at its height. Thus, there are quite a few Jakks releases for Superstar Billy Graham. We saw just about every variation for Graham, but one of the most unique was a figure done completely in "black and white." The effect probably would've made more sense for a Bruno Sammartino variant, but it was Graham who was one of the WWE's "star" legends at the time. Surprisingly, this figure has seen a considerable drop in price. In past years you could not find this figure for under $50, it recently sold for just $22.50. It may be a good time to pick one up.

While some Classic Superstars prices are still high, a lot have steadied between $20-$30. That's still more than original retail, and prices do nothing to effect the value of a figure as far as how great it is to have in your collection. Mattel is making more and more legends in their WWE line, but I still don't believe that we'll ever see quite the variety that we did from Jakks. There's room for both, as each line brings something different to the table. Bring em on!