Thursday, December 14, 2017
Managing The Merchandise
When the colorful magazine covers were grabbing attention at newsstands in the 1960's and 1970's, the managers began to have their real first taste of merchandise. Whether it be The Grand Wizard in one of his many guises or Heenan with his face covered in the legendary "crimson mask," the managers could sell magazines just as well as they could tickets to the matches. The slovenly Captain Lou Albano made his complete transformation from wrestler to manager in this era, usually guiding the tag teams of the WWWF while "Hollywood Fashion Plate" Fred Blassie was managing heels of all types. These men and their charges were perfect cover material. Who didn't want to read about the next threats to Bruno Sammartino and Bob Backlund?
"Rags, Paper, & Pins: The Merchandising Of Memphis Wrestling" by Cornette and Mark James. A highly recommended book for any fan of wrestling memorabilia!
The 80's also brought another new dimension to wrestling managers: their own subset in LJN's WWF Wrestling Superstars figure line. LJN had the right idea when including announcers, referees, and managers into their wildly popular toy line. The card backs were even emblazoned with "Manager" for this special release, although some of the other "non-wrestler" figures were given this designation as well. Included were Lou Albano, Bobby Heenan, Fred Blassie, Mr. Fuji, Jimmy Hart, Johnny V, Slick, and the one and only Miss Elizabeth.
Even as the usage of managers died down as the years went on, the legendary ones continue to be celebrated. Action figures and trading cards of the managers of yore continue to be released, and the occasional character in a managerial role still pops up. Most recently Paul Heyman, though no longer billed as such, brought back exactly what a manager should be as the advocate for Brock Lesnar. Every so often, a young talent with the gift of gab will be compared to a "young Bobby Heenan." Should the decision makers ever decide to bring the "art of managing" back to the business on a regular basis, we should all be in for a nice, welcome, yet very familiar, treat.