15 Years Later…Bruno & The Wrestling Legends Cards Are Still Uno

It’s an odd feeling to be doing a follow-up to an entry published nearly fifteen years to the day earlier. Even odder is that I had to research when the original was done and it just so happened to be way back on July 20^th 2010. A completely different world is so many ways, yet, here we are without any huge visual changes like in the span of, say, 1965-1980 or 1980-1995. I almost feel like visuals have stopped changing somehow but that’s not the topic at hand.

Back in 2010 I either tracked down or was pointed in the direction of a man named Tim Ferrante who, back in the ‘90s, was vice president of a company called Imagine Inc. While many know the company for publishing trading cards and other items in the vintage horror/sci-fi genre, wrestling fans are aware of the name for being behind Bruno Sammartino’s autobiography and the 1991 Wrestling Legends trading card set. It was the latter which Mr. Ferrante was kind enough to speak about. He even provided rare trade show photos highlighting the association with “The Living Legend.” It became one of the highest-read entries in the history of this blog.

Fast forward to March 15^th 2025 and I finally find myself speaking to the other side of the creative force behind these early ‘90s Bruno relics – a man by the name of Bob Michelucci. From being one of the zombies in the original “Dawn of the Dead” film (made in a huge location of my childhood – Monroeville Mall) to being involved in endless other projects in design and marketing around the Pittsburgh area and beyond, Michelucci is an unsung hero to so many of us. Speaking with him you not only walk away with more behind-the-scenes info than you ever thought you’d know but you also get the feeling that Mr. Michelucci is unaware of how much joy he’s brought to so many, whether it be in the spotlight or behind the scenes. It’s just his life’s work.

It was the “Bruno Forever” event, covered in an earlier entry, where I finally met Mr. Michelucci. A few months later he hosted a weekend long event, at the aforementioned Monroeville Mall, called a “living estate sale.” Even with being involved with and/or behind so many projects over the years, Michelucci is a collector himself. Like with all of us collectors eventually comes the time to downsize. A small portion of the large sale included items from Michelucci’s days working with “The Living Legend.”

I was able to add a few things to my own vast Bruno collection including the trade show photos that you see here which also feature Bill “Chilly Billy” Cardille (Pittsburgh broadcasting legend and host of of Pittsburgh’s Studio Wrestling), Johnny Valiant and photographer George Napolitano. They’re a fascinating glimpse back to when you actually had to bring a camera to such an event. No whipping out your phone here. The photos range from the Vegas trade show which was also shown thanks to Mr. Ferrante back in 2010 to local signings here in Pittsburgh.

I also finally picked up a signed Bruno LJN Wrestling Superstars poster. I never did start getting the LJN posters signed, instead concentrating on having the carded figures themselves signed, but what a way to start. Normally I’m not interested if something is signed to someone who isn’t me, but occasionally an exception is made. When it’s signed to the co-author of the autobiography of the signer it’s definitely one of the latter times.

Rounding out the Bruno haul was an original flyer advertising the book’s availability and the last piece to the Wrestling Legends trading card set. There was an initial base set which my father bought for me way back when the cards were new. There was also a set featuring a special eight card gold bordered autographed subset. This version, which was very affordable even back when I did the initial blog entry, has soared in the recent years as it features the only officially signed cards of Buddy Rogers and Lou Thesz. What I still needed was an unsigned set of those eight special cards which was also released. My set is finally complete.

Best of all were all the stories Bob has about those Imagine Inc. and Bruno days. He mentioned that, even then, some guys just weren’t able to be part of it. This was long before the days of “Legends Contracts” but you can imagine that names like Gorilla Monsoon, George Steele, Jay Strongbow and Pat Patterson probably would’ve been included but were still very much employed by the WWF at the time. Bob also never let it goes unmentioned as to what a great guy Bruno was. He is so very much right.

Stay tuned to our Facebook blog page for info on future “Living Estate Sales” that Mr. Michelucci will hold as I will be passing the info along there. Also, I still stand by my claim from the original entry in 2010: the 1991 Wrestling Legends trading cards are STILL the most underrated wrestling cards of all-time.