15 Years Later…Bruno & The Wrestling Legends Cards Are Still Uno

It’s an odd feeling to be doing a follow-up to an entry published nearly fifteen years to the day earlier. Even odder is that I had to research when the original was done and it just so happened to be way back on July 20^th 2010. A completely different world is so many ways, yet, here we are without any huge visual changes like in the span of, say, 1965-1980 or 1980-1995. I almost feel like visuals have stopped changing somehow but that’s not the topic at hand.

Back in 2010 I either tracked down or was pointed in the direction of a man named Tim Ferrante who, back in the ‘90s, was vice president of a company called Imagine Inc. While many know the company for publishing trading cards and other items in the vintage horror/sci-fi genre, wrestling fans are aware of the name for being behind Bruno Sammartino’s autobiography and the 1991 Wrestling Legends trading card set. It was the latter which Mr. Ferrante was kind enough to speak about. He even provided rare trade show photos highlighting the association with “The Living Legend.” It became one of the highest-read entries in the history of this blog.

Fast forward to March 15^th 2025 and I finally find myself speaking to the other side of the creative force behind these early ‘90s Bruno relics – a man by the name of Bob Michelucci. From being one of the zombies in the original “Dawn of the Dead” film (made in a huge location of my childhood – Monroeville Mall) to being involved in endless other projects in design and marketing around the Pittsburgh area and beyond, Michelucci is an unsung hero to so many of us. Speaking with him you not only walk away with more behind-the-scenes info than you ever thought you’d know but you also get the feeling that Mr. Michelucci is unaware of how much joy he’s brought to so many, whether it be in the spotlight or behind the scenes. It’s just his life’s work.

It was the “Bruno Forever” event, covered in an earlier entry, where I finally met Mr. Michelucci. A few months later he hosted a weekend long event, at the aforementioned Monroeville Mall, called a “living estate sale.” Even with being involved with and/or behind so many projects over the years, Michelucci is a collector himself. Like with all of us collectors eventually comes the time to downsize. A small portion of the large sale included items from Michelucci’s days working with “The Living Legend.”

I was able to add a few things to my own vast Bruno collection including the trade show photos that you see here which also feature Bill “Chilly Billy” Cardille (Pittsburgh broadcasting legend and host of of Pittsburgh’s Studio Wrestling), Johnny Valiant and photographer George Napolitano. They’re a fascinating glimpse back to when you actually had to bring a camera to such an event. No whipping out your phone here. The photos range from the Vegas trade show which was also shown thanks to Mr. Ferrante back in 2010 to local signings here in Pittsburgh.

I also finally picked up a signed Bruno LJN Wrestling Superstars poster. I never did start getting the LJN posters signed, instead concentrating on having the carded figures themselves signed, but what a way to start. Normally I’m not interested if something is signed to someone who isn’t me, but occasionally an exception is made. When it’s signed to the co-author of the autobiography of the signer it’s definitely one of the latter times.

Rounding out the Bruno haul was an original flyer advertising the book’s availability and the last piece to the Wrestling Legends trading card set. There was an initial base set which my father bought for me way back when the cards were new. There was also a set featuring a special eight card gold bordered autographed subset. This version, which was very affordable even back when I did the initial blog entry, has soared in the recent years as it features the only officially signed cards of Buddy Rogers and Lou Thesz. What I still needed was an unsigned set of those eight special cards which was also released. My set is finally complete.

Best of all were all the stories Bob has about those Imagine Inc. and Bruno days. He mentioned that, even then, some guys just weren’t able to be part of it. This was long before the days of “Legends Contracts” but you can imagine that names like Gorilla Monsoon, George Steele, Jay Strongbow and Pat Patterson probably would’ve been included but were still very much employed by the WWF at the time. Bob also never let it goes unmentioned as to what a great guy Bruno was. He is so very much right.

Stay tuned to our Facebook blog page for info on future “Living Estate Sales” that Mr. Michelucci will hold as I will be passing the info along there. Also, I still stand by my claim from the original entry in 2010: the 1991 Wrestling Legends trading cards are STILL the most underrated wrestling cards of all-time.

Ram Jam!

Looking back at the past fourteen years, I’m really surprised that I’ve never done an entry on “The Wrestler.” I did do one on the very different 1974 version, which we’ll talk about a little here. I’m sure that, considering it was a very hot movie the year that this blog started, the Mickey Rourke version was mentioned somewhere along the line. There isn’t too much merchandise for the film itself, but it does have connections to other bits of wrestling memorabilia. It also happens to be one of my favorite movies of all-time.

I tell people who haven’t seen it that it really isn’t a wrestling movie at all. Wrestling is a theme and major backdrop, for sure, but really it’s a human interest story. I hate to admit it, but if it didn’t have the wrestling connection I probably never would have seen it. Also admittedly, I’d be greatly missing out. It’s a tragic, but very familiar, story interlaced with a lot of humor. Humor? Yes, humor. And I’m sure that I’m not the only one who sees a lot of the humorous bits. I find that it’s good to laugh, even when confronted with less than great prospects in life. If you truly sit down and take the film in, you’ll see it.

If you haven’t seen it, the film follows Randy “The Ram” Robinson played to perfection by Mickey Rourke. The character is an amalgamation of several wrestlers, notably Jake “The Snake” Roberts and Lex Luger with a dash of Hulk Hogan thrown in. The Robinson character seems to have reached the heights that Hogan did in the ‘80s, so his name has to be included. It also could viewed as somewhat autobiographical for Rourke himself. It takes place in a fictional world where “WrestleJam” replaces WrestleMania and the big wrestling group is referred to as “The Show” rather than “The Fed.” These details aren’t totally fleshed out and we don’t need them to be. This story is about the rise and fall of Randy the Ram from the ‘80s until the then-present day of the late ‘00s. Like many real life wrestlers, Randy struggles with the fall from grace, personal relationships, finances and the inability to give up the glory.

The show opens with a montage of pictures and magazine covers from Randy’s glory days. Rourke’s head is placed onto Luger’s body for photos of the wrestler in his prime. Per the producers, permission was granted from the magazine publishers to use many of the old titles and designs. You’ll even notice some of the old back page ads. The montage features voiceovers of Larry Zbyszko and, more notably, Chris Cruise “calling” some of Randy’s old matches. In the opening moments of the film a magazine is signed by Randy. The “fan” getting the magazine autographed is actually the writer of the film, Robert Siegel.

Throughout the film Randy drives a very worn old van to various shows and other places of interest. Early on, we see the outline of a figure mounted on his dashboard. It’s supposed to be Randy himself but anyone reading this blog would know that it’s actually an LJN Wrestling Superstars Randy “Macho Man” Savage figure. As the story goes, the Savage figure, which was likely customized to resemble The Ram, was lost during production. Later, in a very well-lit outdoor scene in Elizabeth, NJ, the figure was needed again. This time it’s a Jakks WWF Bonecrunching Edge figure. We also see a child playing with this figure later on. The Japanese magazine "Cinema Rise" features a great still showing the LJN in their issue covering the film.

That’s not the only figure which we see make a big screen appearance. One scene with a mix of humor and tragedy has Randy at a wrestling legends signing at a VFW hall somewhere in Jersey. While the majority of the other “legends” are unknown extras, the one parked next to Randy who actually gets a scene hugging our star is known to all of us: the late “Luscious” Johnny Valiant. It’s never clarified if he’s playing himself or not, but he has a boxed Figures Inc. Legends of Professional Wrestling figure on his table. Could it be “brother” Jimmy? There are other tables filled with merchandise at this mock show including magazines, shirts and Coliseum Videos. This is one scene that I often had to clarify for folks back then. The scene is meant to be a letdown for Randy in that the event is poorly attended. While situations like that did occur, I can tell you that the era in which this movie was filmed is what I call the “golden age” of the wrestling convention. In real life, conventions were packing fans in and overselling tickets to the point that you weren’t sure if you’d even get what you came for. That, however, is a story for another book…

It should also be pointed out that a working NES game was created for the movie. A mix of the real-life “Pro Wrestling” and “WrestleMania” games, Randy and his neighbor are shown playing “WrestleJam ’89,” a game created in story to reflect the biggest match of The Ram’s career. The producers took pride in that the game was made specifically for the and scene and was actually playable!

I still remember word going out as to where they would be filming. Heck, I even remember when Nicholas Cage was still attached to the movie. Due to plenty of other things going on at the time, there was no traveling for me to appear in any of the show scenes, though I do recognize plenty of faces. The truth also is that up until this movie, I’d never been too enamored with wrestling on film. I had no reason to think that this one would be any different. The original 1974 version of The Wrestler, a completely different film, is a fun watch but is by no means a great movie. It stars Edward Asner and Verne Gagne with memorable scenes with other wrestlers such as Dusty Rhodes and Dick Murdoch. It also contains a rare appearance by Vincent J. McMahon. It’s worth a viewing, but this is one time when something more modern is better than something from decades ago.

While I didn’t get to attend any of the filming, my jaw did drop several years later on a visit to Jersey. It’s become a personal tradition that the night before a trip out to The Garden State, always for a wrestling convention, I watch the film. It’s relaxing for me and has that gritty Jersey flavor. Not a flavor you want in your mouth, but it’ll pump you up for a road trip. In 2012, the Friday night before a convention, we attended an indy show with a mini-convention attached. I knew that we were going to Rahway, NJ and that some of the movie had been set around there, but I guess I never put it together just how much. As we entered the doorway/vestibule of the building I felt a feeling of déjà vu. I’d never been to Rahway before. How could this be? It was because Randy the Ram walks through the same door and into the same building for an indy show at the same venue, The Rahway Rec Center. Wow. Considering that both The Great Muta and Mil Mascaras were on the card that I was seeing that night? Triple wow.

I’m sure that this movie is streaming somewhere. A physical copy (always best!) is probably available for under $10. I don’t like when people give me viewing recommendations because I never end up getting around to them and I disappoint that person, but I’ll be a hypocrite: watch this movie. My favorite scene? The deli scenes. (‘A little moaaaaar…”) See, I told you this wasn’t a full “wrestling movie.” A word of warning: there’s enough adult content in it that I wouldn’t recommend it for kids, but that’s your decision. I will also say that, while this blog has always been family friendly, I must stray from my normal standards so that I can leave you with my favorite quote from the film…and then go and pop it in the Blu-Ray player…

“The ‘90s fuckin’ sucked!”

RIP 2018 -- Legendary Losses of Many We Thought Were Immortal

As our favorite stars age, they begin to fade away. In the world of professional wrestling, dozens of those individuals are leaving us each year. For the past fifteen or so years, it's been an overwhelming trend. 2018 held many shockers, including one that many of us thought would truly live forever. This annual entry remembers just a few of those names, but as always is no sleight on any who may have been overlooked.

This year saw the deaths of Bruno Sammartino, Big Bully Busick, Jim "The Anvil" Neidhart, Don Leo Jonathan, Dynamite Kid, Nikolai Volkoff, Brian Christopher, Brickhouse Brown, Johnny Valiant, Masa Saito, Matt Cappotelli, Frank Durso, Paul Jones, Rockin' Rebel, Big Van Vader, Larry Hennig, Dick Slater, Chris Champion, Doc Dean, Mt. Fiji, Frank Andersson, Jose Lothario, and Villano III.

The Pittsburgh wrestling community was rocked to its core with the death of Bruno who was the cornerstone of a once thriving wrestling hotbed. There is no doubt that with his passing, the Pittsburgh wrestling scene as it was is gone forever. The deaths of Busick, Valiant, and Volkoff also factor into the Steel City, with all three having major ties. In December, journeyman Frank Durso also passed. Nicknamed "Slip Mahoney" by the late voice of Pittsburgh wrestling Bill Cardille, Durso ended up getting back into the local independent scene up until a few years ago and possibly enjoyed his greatest fame.

Dick Slater's death was not unexpected due to many issues over the past decade. Though he spent time in nearly every major organization of his era, one must wonder if his career could have been much more than it ended up being. Though not a national household name, Slater had the respect of fans and peers alike for his in-ring work and truly living up to his WWF nickname of "The Rebel."

Paul Jones was always a personal favorite of mine, though I only came in on his managerial career. Looking back at old footage, reading the magazines, and hearing the enthusiasm and testimonials of so many old school fans at the Charlotte Fanfests over the years, the real "Number One" really came to life. Possibly too small to have caught on nationally, Jones was a bonafide superstar in areas like Florida and the Carolinas. He was also a really fun guy to talk to who kept it real with fans in his later years.

The list of 2018 almost seemed endless as it continued to grow. A variety of situations, circumstances, and ages surrounded these deaths. All we have left are the memories, carried by each and every fan who these individuals touched. As the rings get emptier and the convention guest lineups get shorter, the ring in the great beyond just grows more crowded.

To paraphrase Jim Cornette, "They aren't making any new legends."

WWWF Wrestling Action #4

For the fourth issue of WWWF Wrestling Action, tag teams take center stage. The Tag Team Championship struggle between The Valiant Brothers (with manager Captain Lou Albano) and the fan favorite team of Larry Zbyszko and Tony Garea is artistically depicted. The white and yellow "burst" behind the wrestlers really makes this cover pop, as does the large tag team belt that corrals the teams. I can still recall the joy on Albano's face when he was signing this issue and holding it up for other wrestlers seated nearby to see. In addition to the featured stars, I had referee Dick Woehrle sign the cover and Greg Valentine autograph an interior shot.

Starting out, we learn that the previous issue had completely sold out. Back issues of #1 and #2 were still available at just $2.50 a copy. Again, I will gladly take a dozen of each. Arnold Skaaland gets the "As I See It!" column and the features kick off with a look at a man completely missing from issue #3, Bruno Sammartino. The Living Legend had returned--with his infamous afro. The cover story follows, featuring Zbyszko (grossly misspelled "Zybscko") and Garea on their championship win against the Yukon Lumberjacks and new struggle with Jimmy and Johnny Valiant.

Hisashi Shinma becoming the new World Wide Wrestling Federation president and a bit on Ivan Putski precede a story on The Grand Wizard leading Greg Valentine to the WWWF Championship. Valentine was always one of Bob Backlund's quality challengers. Had Backlund needed to drop the title even briefly at some point during his long-planned run, Valentine would have been a great option as champion, even temporarily.

Next up is a great shot and brief story on WWE Hall of Famer Tatsumi Fujinami. At the time, Fujinami was the WWWF Junior Heavyweight Champion. That title and belt is one of the least remembered championships in the history of the company, largely being contested outside of the United States for the majority of its run. Fans of 1990's Japanese wrestling will remember the belt being given to the winner of the 1994 Super J Cup tournament. The belt even featured into advertising for the event.

In the centerfold we have the "passing of the torch" that the WWWF so desperately wanted at the time, a handshake meeting between Bruno Sammartino and Bob Backlund. While Backlund undoubtedly carved out his own legacy in wrestling and as WWWF Champion, he never filled the boots of "The Living Legend." Looking back in hindsight, both men stand side by side for their contributions to the WWWF and the industry itself just as they do pictured here.

High Chief Peter Maivia makes his return to Wrestling Action, this time
in a very different position than back in the debut issue. Maivia is now a rule breaker managed by Fred Blassie. The High Chief is shown, donning his villainous mustache, squeezing the life out of foes such as Bob Backlund and Chief Jay Strongbow. Heels also dominate the next few pages when Albano and The Valiant Brothers receive their own article touting their recent WWWF return.

It's here that we see photos that were used as inspiration for the drawings on the cover. Zbyszko and Garea's cover poses can also be found as photos inside of this issue. As we've seen by now, virtually all of the cover drawing reference pictures are inside the Wrestling Action issues themselves. Also here is a great shot of Jimmy Valiant perusing the debut issue of Wrestling Action in what looks to be a hotel room. Today's wrestlers return to the hotel to play video games. In the '70s, they retired to their rooms with a copy of Wrestling Action. No alcohol or debauchery whatsoever in either generation.

The fourth issue of Wrestling Action ends with a look at more of the villains of the day. Ernie Ladd gets a two-page spread featuring some great color photos and a vow to finish off Dusty Rhodes, or "The Pillsbury Dough Boy" at he calls him, once and for all. The evil members of the stable of "Hollywood Fashion Plate" Fred Blassie are also shown, including Maivia, Victor Rivera, and Spiros Arion. We finish with a brief look at "Brower Power," the return of classic brawler Dick "The Bulldog" Brower.

You could argue that this issue was the showcase of the heels. Bob Backlund saw his least coverage yet in the Wrestling Action run. Instead the focus was on many of his challengers and their devious plans to wrest the WWWF Championship away from "The All-American Boy." In the fifth and final issue we will see wrestling history right on the cover in several different instances. While Wrestling Action does not escape the 1970's, the issue is going to be all about looking forward to the 1980's. We end the five-part Wrestling Action series next week here on the blog. Don't miss it.

WWWF Wrestling Action Magazine

Most wrestling collectors would agree that it is very hard to even make a shortlist of favorite collectibles. With the incredible array of items both current and vintage, it would be hard to even try and find a starting point. The five magazine issues that you are about to see and learn about will always, as a whole, make my personal top five.

Wrestling magazines are a unique breed of collectible. One can collect all issues of a certain title, focus on a particular star, or even a specific era. While the magazines have been produced en masse since around the time pro wrestling hit television and continue to fly off shelves today, the '70s through the '90s probably saw the widest variety of titles for the genre.

While the Stanley Weston (The Wrestler, Pro Wrestling Illustrated, etc.) and Norm Kietzer (Wrestling Revue, The Wrestling News) magazines were the first publications to rule the roost, the '80s and '90s saw in-house publications from the WWF, NWA, WCW, and even ECW.

There is one oft-forgotten in-house publication that was actually the first of its kind for the WWWF. While it's been claimed in the current incarnation of the WWE Magazine that the WWF's Victory Magazine was the first in-house WWWF/WWF published periodical, this simply isn't so.

The very first was the Wrestling Action magazine...


Published between 1977 and 1979, the magazine ended up only having a five issue run. While celebrated wrestling photographer George Napolitano provided much of the visual action, it was actually wrestling renaissance man Les Thatcher who held the title of editor.

Already holding the titles of wrestler, announcer, and trainer, Thatcher had been publishing the Mid-Atlantic and NWA wrestling magazines when Napolitano and Vince McMahon Jr. saw his work.

Similar to the aforementioned Mid-Atlantic and NWA titles, Thatcher brought incredibly designed covers to the WWWF publication as well. These covers, done by art director Cal Byers, visually set these magazines in a class by themselves. Billy Graham, Bruno Sammartino, and Bob Backlund are showcased on the first three covers while collages of stars are featured on the last two. Often you can even see the photos which inspired the cover art within the pages of the magazine itself.

Each issue contains two features that were not prominent in other wrestling magazines of the time, those being all "slick" pages and a good bit of color photos and graphics.

Packed with features on the stars both in and out of the ring, many articles were highlighted with special graphics and production techniques. Also impressive were the centerfolds in each issue, always featuring a top star or stars of the WWWF.

Reading these magazines, you can truly feel the excitement that legendary WWWF fans such as Mrs. Krieger or Georgiann Makropoulos (a wrestling publishing legend in her own right) probably felt while reading these back in the '70s. While wrestlers seldom need any help appearing larger than life, these issues certainly reinforced that to the WWWF loyal.

With the magazines produced over a period of two years, it is obvious that there was a great length of time between the release of each issue. A disclaimer even appears in later issues that apologizes to subscribers for the magazines not being published monthly.

Due to the fact that publication was stretched out for so long, the last issue gives us an automatic look at wrestling history. While the first four issues feature "World Wide Wrestling Federation" in the upper left corner of the cover, the fifth and final simply reads "World Wrestling Federation." Interestingly, that final issue is titled "Stars of the '80s" and among the cover collage is the man who would end up defining the WWF in the '80s--Hulk Hogan.

Sadly, Vince Jr. decided to pull the plug after that issue. With such a finely crafted magazine, it would be interesting to see how the beautiful covers and great content would've translated to the national expansion and even "Rock 'n Wrestling."

It's unknown how many copies of each issue were produced. All have become highly coveted by collectors, with the first issue usually gaining the most attention. When properly identified in an online auction setting, the inaugural issue has fetched as much as one-hundred dollars.

How about the original artwork from those fantastic covers? They are said to reside in the collection of photographer George Napolitano. He, and many of the wrestlers featured in the magazine, show great fondness for the issues when presented to them by fans. Graham, Lou Albano, Tony Atlas, and Ivan Putski are just a few who have enjoyed seeing the copies in my collection over the years.

I'd like to thank Mr. Les Thatcher for providing so much of the information about these classic collectibles. I recently had several opportunities to discuss Wrestling Action with the legend himself. When I began this blog nearly two years ago, this was one of my first ideas for a feature. I am extremely grateful to Mr. Thatcher for making it more informative than I ever could have on my own.

Legends of the Ring VIII Prep

This weekend, for my crew, the Spring wrestling convention season ends with Legends of the Ring VIII on Saturday. Legends of the Ring is in Monroe, New Jersey and will feature a plethora of stars including (but not limited to) Pat Patterson, Eric Bischoff, Lex Luger, Taz, Hillbilly Jim, Zeus, Kurt Angle, and many, many, many more.

Tonight is loading up the gimmicks for the big trip tomorrow, and below is a picture of some of the items I will be bringing. Some items you may have seen before, some you may not have known even existed, but once they are autographed, many will find themselves part of entires on this very blog.

If you're going, see you at LOTR!