PowerTown Arrives: Lou Thesz & Verne Gagne

For as many great legends figures as we’ve received over the years, the true early television era of wrestling has largely been ignored. While no one ever expected figures of a Hans Schmidt or a Wilbur Snyder (although…), fans have clamored for representations of the champions and megastars of the day. In PowerTown’s Ultra Series 1 we’re finally treated to certainly two of the biggest names of that era and the championships that defined them. Put away the signs, cellphones and t-shirts. Put on your Sunday suit, slick back your hair and, as much as I detest it, light up your unfiltered ciggies: we’re going back in time!

For some collectors the entry of Lou Thesz and Verne Gagne into the first PowerTown set was disappointing. They aren’t as recent as the other four men in the lineup. You cannot count myself, nor you, among those people. Not only did we want them as figures but I think that they actually may be the sleeper hits of the set. Didn’t think that action figures of wrestling stars of seventy years ago could be exciting? Think again! My one and only qualm was that we weren’t getting the older version of Verne that many of us grew up knowing. I’ve long wanted a figure of the Minnesota legend from that era and I still feel that he is a glaring omission from the Remco AWA line. I have a feeling that PowerTown will take care of all of that in the future, but that’s just my own speculation. In the meantime I’ve truly come to love the figure that we did get.

As shown in our Stan Hansen review, the packaging is very nice and unique in design. I don’t know that I’ll ever find the strength to purge these boxes even considering how big they are. Even without the figures inside they truly feel like part of the product rather than just a disposable means of delivering the figure to collectors. It should be noted that the NWA Championship included with Thesz is labeled as such but the AWA Championship with Gagne is just called the “Police Gazette” (named after the Police Gazette presenting the belt to Gagne as Wrestler of the Year) belt. Ultimately it doesn’t matter when it pertains to the figures and the accessories.

Each figure comes with their respective championship belt, towel and a changeable fist for their right hand. Thesz has a robe while Gagne has a ring jacket proudly proclaiming “VERNE” on the back. These pre-match gear items are both soft plastic as we’ve seen in virtually every wrestling figure line of the past few years. They can be a bit difficult to remove and replace, but they do look spectacular when on. The colors are perfectly muted for the era and really help to make these figures look as if they stepped right out of a black and white photo.

Speaking of photos, the longtime fan can easily pinpoint the promotional photos that were used to design each of these figures. That’s because, again, they look just like the photos. Some companies would have tried to get away with generic faces here, but PowerTown did not go that route. They brought the respect that these guys deserved. Each has an expression that is easily recognized with these golden age champions. The lower legs/boots are removable just like on the other PowerTown figures even though there aren’t kneepads with these two. Kneepads? Who in the ‘40s and ‘50s needed kneepads? As mentioned above the hands are removable, too, which greatly helps when utilizing the robe and jacket.

One thing that was big in the era was the “wrestling stance.” That look where a wrestler looks as if he’s about to go for a takedown. The poseability here is perfect just for that. Want these two to go an hour Broadway? You can do it. LJN may have said “twist ‘em! turn ‘em!” four decades ago, but that’s what these two grappling greats will be doing. Only now it looks insanely real! No flippity floppity thigh slapping good times here, this is real wrestling. No sociopolitical agendas being promoted with keyboard warrior fans complaining about missed spots. Real men who were unafraid to act as real, respectable people.

With Stan Hansen I didn’t dive too much into the belt, especially since we’ll be looking at that belt again, but I will go that route here. If you had asked me to make a list of wrestling world championships that we would have in figure form one day I never would’ve guessed these. This AWA Championship was indeed the one that Gagne wore back then, but you may remember it from its revival in the late ‘80s with Jerry Lawler and Larry Zbyszko. Some of the PowerTown championships have very large straps but this one is absolutely perfect compatibility wise. I’ve already tried it on a figure of Lawler and let’s just say that The King is on top again! This version of the NWA Championship is best remembered with Thesz, but in a cool move he actually presented it to Adrian Adonis upon the latter winning the Southwest Championship Wrestling tournament. Lou took it back, of course, but that’s one of my first recollections of seeing it on tape.

As I believe will be the standard for PowerTown, I feel that two huge gaps in the wrestling figure world have finally been filled. If you already have these or have them coming to you, congratulations! I knew that these would be a worthwhile pre-order and it’s nice to see my prediction come true. If you didn’t partake in the pre-order I sadly don’t have any further info for you. What I can tell you is not to sleep on Series 2 when it’s finally announced. There has been a long standing rumor that yet a third legend from this era will be coming shortly from PowerTown. It would fill another gap, to be sure.

Get your Georgie pins ready…

Merry Christmas 2022!

It’s the most wonderful time of the year! It’s also nearing the END of the year, thank goodness. I’m not sorry to see this one go and I’m sure that many of you are in the same boat. So what do we want next year? Sticking with the theme of the blog, why not list The Five Figure Wishes For 2023?!? Well, they’re my figure wishes, anyway. Some have a shot at happening. Others are nothing more than a pipe dream. The reality is that anything is possible with everything that we’ve seen come to pass and fall into our hands over the past few years. Remember…

“I believe. I believe. It’s silly, but I believe.” – Susan Walker

*For figure collectors it looks like PowerTown is going to be taking up a lot of their head space in 2023. The possibilities are endless and what we’ve seen so far is promising. Figure collectors will finally be able to have Verne Gagne versus Lou Thesz in 2023? It’s truly unreal. I’m not the only collector who has been appreciating PowerTown not jumping the gun on announcements. We have other, less-than-professional outfits, announcing dozens and dozens of figures when they’ve barely shipped any product. It’s a disgrace, really. But PowerTown has kept me optimistic for the “boutique era” going into the next year. The one announcement made in addition to their main lineup was that they will also produce a line of Remco-branded figures to match the legendary AWA line. Seeing as that many involved in that line are now involved in PowerTown it was a no-brainer. My wish? Verne. Not young Verne, either. I want Verne just as he appeared in the ‘80s to fit perfectly with Nick, Greg, Stan and all the rest that Remco brought us decades ago.

*Speaking of PowerTown, let’s talk about their main lineup. The first six were solid and we have heard whispers here and there of others who are eligible for production. A twosome that I personally spoke with about the matter has been at the top of my “I need their figures!” list for years. Of course I’m talking about The Glamour Girls, Judy Martin & Leilani Kai. As you’ve read here in the blog before, the legendary female team are truly pumped that they’ll finally have official figures. I know that myself and many other collectors would like to see them represented at any point in their careers, but I’m thinking that figures from The Glamour Girls era would sell best. Glamour is what we want.

*The gold outfits of The Glamour Girls greatly resembled the shimmer of a character who came along a few years later, the one and only Goldust. We’ve seen countless figures of Dustin Rhodes in the Goldust attire as well as similar costumes. Sadly, only one figure of Dustin Rhodes himself was ever produced. It’s way beyond time to modernize “The Natural” in figure form. Currently signed to AEW, Dustin is seemingly a no-brainer for their AEW Luminaries line which, thus far, has been kind of disappointing. I still haven’t found the urge to pick up Chris Jericho cosplaying as Susan “Tex” Green and where is a young Tony Schiavone? There are also rumblings that the line is headed for failure, though it may just be fan speculation. Dustin could definitely begin to make things right…

*Speaking of making things right, how wronged has Adrian Adonis been over the years? One figure in thirty five years? For a man at his level of talent it’s a disgrace. His family has begun making a presence on social media and keeping his name alive. I hope that this translates into some figures. Again, I would choose PowerTown. Most collectors want both “biker” Adrian from earlier in his career and the classic “Adorable” Adrian from the latter. Mattel, which has become vomit-inducing in their pandering to the blithering idiots who are “offended” by anything, wouldn’t make The Adorable One even if they had the rights. Let’s go with PowerTown. This is a man who hasn’t gotten his due. Keen fans and collectors will note that we’re actually getting an accessory in Series 1 that also involves Adonis. Maybe in the inevitable PowerTown Series 1 review I’ll give the answer…

*One guy who’s gotten plenty of figures yet always needs more in my book is, you guessed it, “The American Dream” Dusty Rhodes. Was there any doubt? Yes, we’ve been getting a new Dusty figure for the past several years now, but there’s a lot more room to explore. Now that Cody is back with WWE I feel that The Dream’s legacy will stay there, too. How about a later years Dusty like the one that Jakks gave us? “Hard Times” Dusty? That seems to be up Mattel’s alley as far as recreating classic moments. How about a new retro figure? Seeing as that the Hasbro figure is one of the more famous in the line, it seems as if Mattel would want to get in on that fame. None may match up to The Art of Jason Wulf custom figure shown here (complete with splotch!), but I’m sure something suitable could be done.

In all seriousness, wrestling figures and memorabilia mean nothing in the grand scheme of things. They’re a pleasant diversion to the daily trials and tribulations that we all face throughout the year. My true holiday wish for the new year is health and happiness for my friends, family and all of you.

PowerTown Comes To Life

I don’t normally do preview posts, especially when I have no in-hand examples. That being said, the idea that the new PowerTown Wrestling figure line is pre-ordered and fast on its way to becoming a reality is enough to get any longtime wrestling collector excited. There was skepticism on all fronts as soon as the line was announced. Wrestling fans are unfortunately all too familiar with hearing big promises with little-to-no results. While we’re still in the pre-ordering process for the PowerTown product and it will be a few months before it’s in our hands and on our shelves, the excitement is fresh for both what’s been announced and the potential future. 

Verne Gagne, Lou Thesz, Stan Hansen, Kerry Von Erich, Bruiser Brody and Magnum T.A. Those six are our initial lineup. Two of those names have never had a figure. Others have had little to no representation in the “modern” figure era. In the thirteen years of this blog I have occasionally created short lists of names who have deserved immortalization in plastic. Three of these names made those lists. Gagne (a glaring omission in the Remco AWA line) and Thesz (not a contemporary of any figure line but certainly deserving) are finally getting their due while Magnum, who was figureless when my lists were compiled, is getting only his second. Hansen has never had a modern and fully poseable figure. Brody has had several figures however the closest to modern was in the Jakks WWE Classic Superstars line. That likeness and overall presentation left many feeling underwhelmed. Kerry Von Erich has two Mattel WWE figures which have become highly sought after and expensive on the secondary market as well as his 1992 Hasbro WWF release. 

Looking back at wrestling legends figure lines there really hasn’t been one that feels all-encompassing. The first was the Figures Toy Company “Legends of Professional Wrestling” line. I’ve often touted that series as a spiritual successor of sorts to the Remco AWA collection. The designs are relatively basic but a lot of fun at the same time. The line still has yielded the only figures of Wahoo McDaniel, Ox Baker and Eddie Gilbert. FTC is still in the figure business with several different lines being produced to this day including a second line with the "Legends of Professional Wrestling" name, but results and reaction have been inconsistent at best. 

The biggest legends line and the wrestling figure line that I often felt was the greatest of all-time was Jakks WWE Classic Superstars. For its time it was unmatched. Though there were various reasons why some big names absolutely could not be included (Randy Savage, Ricky Steamboat, The Von Erich’s and JJ Dillon to name a few), after the first few waves we began to receive figures that wouldn’t have been imagined just years earlier. Were we really getting WWE figures of Bruno Sammartino, Ron Bass, Ernie Ladd, Gorilla Monsoon and Jesse Ventura in the 2000’s? We were. Though Curt Hennig was indeed part of the line, it was not in fact perfect. Planned figures were canceled far into design. Designs sometimes contained oddball mistakes. I won’t even get into “Chinese New Year.” As they say, if you know you know. The biggest issue for me was the drastic decline in quality of the figures themselves as the years went on. The latter figures are positively brittle. It feels like almost a sin to attempt to pose them. Seeing as this is the time when many “one time” names such as Jack Brisco, Nikita Koloff and The Rock N Roll Express were released, the legacy has not endured. 

When Mattel took over the WWE line they immediately promised legends in some form. What I appreciated about the early efforts were that they released legends in designs that Jakks had not just recently done. Short-haired Rick Rude is definitely my favorite from these early offerings. Mattel also managed to produce some of the names not permitted to Jakks such as Savage, Steamboat and both Kerry and Kevin Von Erich. Things were looking good until the company decided that legends simply didn’t sell. To this day collectors really don’t understand this, but it was made clear by Mattel canceling the individual legends line altogether. Thankfully the attitude has changed and Mattel has since delivered names that collectors never would’ve expected from them (Dillon, Magnum, Paul Ellering) and has produced what we would without a doubt call “deep dives.” Figures of Mean Mark Callous, The Dingo Warrior and The Goon? It’s been fun and, to their credit, they are expected to continue with Paul E. Dangerously, The Samoan Swat Team and others yet to be announced. 

Even with all of that to buy, collectors always want more. They also realize that there are some names that just aren’t ever going to be done under the WWE banner. That’s where Relativity Worldwide and PowerTown Wrestling come in. Using a unique business model that we’ve been given a glimpse of in interviews, the company was boasting nearly two-hundred signed names this past spring. Their mission seems to be to celebrate those in the vast history of wrestling who haven’t really seen the spoils of heavy merchandising. It’s a wonderful concept and truly a win-win for both fans and the wrestlers if all works out. A close friend/fellow collector and I have already spent hours this year thinking up names, waves and concepts. For us, this once pipe dream in both wrestling and toy collecting is fast coming true. 

Again, while we don’t have anything in-hand as of yet, there’s still a lot to be praising. The company has been very open about timing, changes (Ted DiBiase was initially planned for the first wave; Brody replaced him) and the when’s and how’s of obtaining the product. A distribution partnership with Highspots had me feeling very confident and the pre-order process was even better. Seeing as that the mission is to get these wrestlers what they’re deserving of, I don’t see a whole lot of “limited” nonsense happening here. I get the feeling that if someone is willing to pay for these figures at the time they’re offered that they will get them. No ridiculous five minute sellouts. “Chase” variants? Why bother when a simple re-release can get more money for the wrestler and/or family. So far PowerTown seems to “get it.” Do you know what companies that “get it” get from this consumer? My money. 

I’d be amiss to not mention three of the names behind this effort. The first is Steve Rosenthal who has become probably the biggest voice in promoting the line. He was also a force behind the Remco AWA figure line in the ’80s. One of the names who had a figure in that line, Greg Gagne, is also part of this and is likely instrumental in securing the rights to many of the names that we’ll be seeing in the lineups. Last but not least is Terry Allen, Magnum T.A. himself. I had the fortune of sharing a banquet table with Mr. Allen in Charlotte several years ago while his Mattel figure was in limbo of ever being made. Speaking with him back then on the subject, I can tell you that he’s very aware of what these items mean to fans and collectors. Sounds like a dream team to me! 

The initial set of six listed above is available at PowerTownWrestling.com with several different options for pre-ordering. You can bet we’ll have plenty of coverage right here once they’re released. So far not too much is known about future waves other than that the company is busy at work on them. Many names such as Harley Race, Nick Bockwinkel, The Poffo Family and The Rougeau Family have been confirmed as being signed. Last month in Charlotte I, personally, got to hear the excitement of Judy Martin and Leilani Kai over finally getting figures. Before PowerTown was even announced the spouse of a deceased legend (who may or may not have already been mentioned in this blog entry…) heavily hinted to me about inclusion in a line like this. And, of course, if the fine folks at PowerTown would be kind enough to give me a hint or scoop or two to share with you all I’d be more than honored. 

Where are us collectors headed? I don’t know about you, but I’m on my way to PowerTown.

The Territory Photo Albums--AWA 1974

Who doesn't love looking through the old territory photo albums? Even non-collecting wrestling fans get a kick out of them. They're a time capsule of a particular promotion and are usually from a golden era. If business was down and the stars weren't exactly top notch the promoters probably weren't going to spend a lot of money to advertise that fact. As I said in the first installment of this feature many years ago, you didn't have the Internet where you could fly to any promotion's website or app and instantly view the current roster, alumni, Hall of Fame, etc. So what did you do? You spent a couple bucks and bought a photo album if your area was lucky enough to have one.

Being one of the premiere wrestling promotions in the country, the American Wrestling Association had many photo albums. In this case, way back in 1974, it's a yearbook. I've long wanted this particular publication and the price is usually fairly high when it comes up. I've not only been on an AWA "kick" as of late, but I happened upon a small but amazing collection chock full of items from both this promotion and "nearby" Central States. I'm sure we'll be seeing much more from that lot both here on the blog and on the associated social media pages. I must say that I'm particularly thrilled over the inclusion of a side of a popcorn box that was used for collecting autographs. It really isn't even the autographs that are as exciting to me as it being an actual piece of a popcorn box from a nearly fifty-year-old wrestling show. If you wouldn't be feeling the same, get off of this blog now.

Kidding, of course! We've got 1974 to go back to here. If you've already browsed through the photos or own this book yourself, you may notice the resemblance to the 1976 World Wide Wrestling Federation Championship Wrestling Yearbook. That yearbook was also published by the team of Gary Halvorson and Gary Juster and is very similar in feel and format. Juster, of course, is best remembered for his involvement in World Championship Wrestling in the early '90s and was still around the wrestling business within the last few years. Seeing as that the WWWF version was listed as being published in St. Paul, Minnesota, one has to wonder if Vince McMahon or another WWWF promoter saw this AWA work and decided that they wanted to commission one for themselves.

The table of contents for this AWA yearbook lists Verne Gagne, The Crusher, Billy Robinson, Billy "Superstar" Graham, Nick Bockwinkel, Ray Stevens, Bobby Heenan, Larry "The Axe" Hennig, Ivan Putski, Baron Von Raschke and Horst Hoffman, Greg Gagne and Jim Brunzell, Dick The Bruiser, Buddy Wolff, Geoff Portz, Chris Taylor, Andre The Giant, and Nikolai Volkoff among the top wrestlers. Of course there are also a few pages with additional wrestlers as well as other dignitaries. In showing how everyone wanted to stay "fresh" in those days, several of the stars featured would end up in the WWWF version two years later. 

It's no surprise our cover boy is Verne Gagne himself. I've said it many times, but I still can't believe that we didn't get a Remco Verne figure. Nonetheless, here he is demonstrating his pure wrestling prowess on Billy Robinson and featuring in the first, and biggest, bio. Son Greg is on the inside cover. I don't agree with the hate that Greg gets, but it's just simply telling that he's right there. While you might've guessed Robinson as the second bio, you would be wrong. He came in third right behind The Crusher. Even as he was getting up in age, I'm sure that Reggie "Crusher" Lisowski was still a top drawing card in the region, especially in Milwaukee. Hasenpfeffer Incorporated!

We get a look at Billy Graham (when "Superstar" got middle billing) and then arrive upon the man that I, personally, connect most closely with the AWA, the one and only Nick Bockwinkel. He may have been the classiest champion that there ever was, but you could also argue that he was the classiest heel, too. While I'm sure that Nick Aldis in our modern era is mostly trying to emulate Ric Flair, he actually comes across much more in the style of Bockwinkel as far as promos and presentation. Nevertheless, both in and out of the ring Bockwinkel is unmatched. 

While they don't have the bios that the "home based" AWA talent gets, Andre the Giant and Nikolai Volkoff share a featured page that obviously points out their importance. With Andre it was no secret. Looking through AWA results of the era you can see the many tours that Andre did throughout the Midwest, often competing in a battle royal or helping dispose of the most dastardly AWA heels. Volkoff was likely coming in from the WWWF, as he's pictured with a nice head of hair and "Classy" Freddie Blassie who would not have made the trip, being a WWWF lifer at that point.

There are two full pages of smaller pictures displaying "More Wrestling Stars." It's sort of surprising to see Dusty Rhodes here instead of getting a full profile, though this would be right when he was becoming "The American Dream" in Florida. We do get to see a photo that I have never seen before of young "Rick Flair," probably not too far removed from the days when he yearned to be known as "Rambling" Ricky Rhodes. We also get to see Rene Goulet, Red Bastien, Larry Heiniemi (Lars Anderson), Khosrow Ali Vaziri (The Iron Sheik), and a young, slim, dark haired grappler named Paul Perschman who would later be immortalized in plastic by the AWA as "Playboy" Buddy Rose. Interestingly we also get a photo of "Odd Job," labeled as such. This is obviously actor Harold Sakata who played the famous James Bond villain, but I wasn't aware that he actually wrestled under the character name. Rather I recall him being billed in the ring as Tosh Togo.

After the wrestlers we get a full page dedicated to promoter Wally Karbo (who Bobby Heenan had a million stories about) and a subsequent page with other AWA officials. Stanley Blackburn, Bob Luce, Al DeRusha, Lord James"Tally Ho" Blears and Ed Francis are a few of the more familiar names. We end the publication with a profile on longtime AWA broadcaster Marty O'Neill and two unsurprising ads. The first is for the publications produced by "The Wrestling News." Although the ordering address is in New York, these publications were largely produced out of the AWA territory and always seemed to have a large focus on that area. Last but not least is an ad for the film "The Wrestler." This is, of course, the 1974 version which co-starred Verne Gagne and Billy Robinson. It's worth going out of your way to see, is widely available, and the bar fight featuring The Texas Outlaws (Rhodes and Dick Murdoch) is a real highlight. And there's Harold Sakata again looking a lot like Odd Job.

Did I say how much I love these old books? I know that I'm not the only one. I can't cram all of the pictures into one blog entry, but I do try to feature enough to convey the look and feel. If you want to see more, give us a follow over on Instagram (@jws_wrestling_memorabilia) where I just recently posted a brief tour of this yearbook with photos you did not see here including Wahoo McDaniel, Vivian Vachon, Ken Patera, Wilbur Snyder, and one of my off-beat favorites from the era, Bull Bullinski. If there was ever a wrestler of the '70s, it's Bull.

While Ron Trongard wasn't in this particular AWA publication, can't you just hear him? "From coast to coast, continent to continent, border to border, it's the A-DOUBLE-YEW-A!"

Wrestling MarketWatch: More From The Bookshelf

Summer reading, anyone? If you're undertaking such an endeavor, you need some quality wrestling-related reading on the menu. No, this isn't the sports entertainment version of Oprah's book club, but just as in with any other forms of wrestling memorabilia, the values of books rise and fall as time goes by. Several years ago books were looked at in Wrestling MarketWatch, but in this sequel we only revisit one title to see what has happened with its secondary market value.

*Kicking it off we have my all-time favorite wrestling book. From a man who saw it all in the business came "Wrestlers Are Like Seagulls." Wrestler, manager, and office man James J. Dillon was part of the business through several of its hottest periods with virtually all of  the major territories and companies. Undoubtedly Dillon has enough stories for several volumes, but it's here that we get a rare look into the inner workings of late '80s - early '90s WWF, a time period still rather clouded in mystery. Other books have given us a story here and there, but here is the man who was working directly with Vince McMahon and Pat Patterson at a very hot, and sometimes tumultuous, time for the company. The book recently sold for $52.

*Looking back on our first MarketWatch entry covering books it's time to once again check out "Killer Pics - A Collection of Images from a Pro Wrestling Legend." From Hall of Fame villain Walter "Killer" Kowalski comes a book featuring his own photography illustrating both wrestling and the world around us. The book was in much demand at one point and was selling for as much as $52 when we last looked at it. More recently it sold for $14.50.

*Widely considered the first wrestling book, "Whatever Happened To Gorgeous George" was first published in 1974. Author Joe Jares, who passed away two years ago, was the son of a wrestler and put the book together based upon his childhood memories from touring with his father. If a book were to endear the mainstream public to pro wrestling before Mick Foley wrote his first autobiography, this may have been the one that did it. The book recently sold for $40.

*No longer in publication and, according to Jim Cornette, not in any reprinting plans, The Midnight Express 25th Anniversary Scrapbook has become highly collectible. The book is a complete history of the storied tag team and is very autobiographical for their manager Cornette as well. Thanks to copious notes kept by Cornette during the run of the team, we can easily find out where the team was, who they wrestled, how well the show performed, and even what the boys made for their efforts. Peppered with road stories, behind-the-scenes info, and plenty of reprinted press and rare photos, you could not ask for a better treasury of any wrestler or tag team. It's no surprise that the book just fetched $129.

*Do you remember Pro Wrestling U.S.A., the alliance attempted by Verne Gagne and Jim Crockett to try and combat the WWF? Did you know that it had an official book? Mat Wars was the name, and this large, glossy publication by Gagne and late wrestling journalist/historian Jim Melby can prove difficult to find for a decent price. Recently it sold for $23, considerably less than in years past.

Another five that you may already have on your bookshelf. If you don't, all offer plenty in terms of learning more about different eras of classic professional wrestling. And although we did not look at any released by the company, keep in mind that wrestling publications do not lie solely with those put out by WWE. Amazing works by men like Mark James and Scott Teal are widely available online and offer a variety of stories about some of the greatest stars ever to set foot in a wrestling ring. Got a "staycation" coming up? Google those authors and order up some great reading.

2015: Losing the Icons of Wrestling

It was not a year for smiles in the wrestling world. One loss is too much, but it felt as if we were mourning another icon daily. Just when the shock and hurt of one began to subside, more news hit the industry like a ton of bricks. They aren't friends or family to most of us, but they have visited us in our living rooms for weeks on end. They tugged at our emotions, lightened our lives, and even made us open our wallets. They did their jobs and made us the fans that we are in the process.

Those that left us in 2015 included Steve Rickard, Tito Carreon, Buddy Landel, Dusty Rhodes, Cora Combs, Larry Winters, Duke Myers, Perro Aguayo Jr., Nick Bockwinkel, Rowdy Roddy Piper, Don Fargo, Ron Wright, Lizmark, Tommy Rogers, Percival A. Friend, Tony Charles, Verne Gagne, Daisy Mae, The Great Malumba, and Marie Darnell.

What more can one say about Rhodes and Piper? Would even the two men themselves have predicted the worldwide mourning of their losses? They captivated millions and became not only stars in their industry, but faces of it. Both had the gift of gab, boatloads of charisma, and the ability to back it up physically. If you know me or the writings of this blog, you know that I lost two of my all-time favorite wrestlers here. I feel extremely lucky that I made personal memories with both, and had the opportunity to thank them for their contributions to pro wrestling.

The AWA lost both of its pillars with the passings of Gagne and Bockwinkel. A pioneer in television wrestling, Gagne built his brand in the business and rode it to the end. A whole new generation is now getting a mainstream look at the American Wrestling Association thanks to WWE Network, and hopefully we will get to see some of the work of Nick Bockwinkel sooner rather than later. "Bock" is considered by many to be the greatest champion in wrestling history. Upon hearing his promos and seeing his fluidity in the ring, I'm sure that many more will be agreeing in the future.

All of these men crammed a lot of life into their years, but perhaps none more than Don Fargo. A true chameleon of wrestling, it is estimated that Fargo had more personas in his long career than any other wrestler. As the brother of Jackie, Don Kalt found perhaps his most lasting name, also teaming with Sonny and Johnny (Greg Valentine) Fargo over the years. His reunion with Jackie at the 2009 NWA Fanfest in Charlotte is one of my favorite wrestling memories. Two wild men, together one last time.

As always, this is just a brief overview of the many men and women lost during 2015 who gave their blood, sweat, and tears to professional wrestling. We remember them all, and those they left behind, as we transition into the new year.

AWA Meets The Press

Thanksgiving was a wrestling tradition long before the advent of Starrcade or Survivor Series.  Nearly every territory had a huge "Turkey Day" card, or sometimes multiple cards, each year.  What would be better than to finish up your feast and head on over to the matches?  One of those territories was Verne Gagne's AWA.  With its roots in the early days of television, by the 1980's the AWA's reach still spanned far and wide.  Although a few years away from its big tv deal with then-upstart ESPN, the AWA produced a press kit in 1982 to try and further its audience and maybe even go national before the WWF.

I'm a huge fan of the various press kits that have come out of the wrestling business over the years.  They're a largely untapped type of memorabilia as far as wrestling goes.  They could be described as almost a time capsule of wrestling in that you never know when you'll discover one and just exactly what you'll find inside.  Vince McMahon obviously had the marketing vision to produce various press kits for WrestleMania and other ventures, but who would've thought that Verne did the same a few years earlier?

Red, white, and blue were the standard pattern of colors on the well-remembered American Wrestling Association logo, and those hues carry over throughout this tri-fold folder.  To say that this AWA press kit rivaled the later WWF press kits in style wouldn't be a stretch of a statement.  The folder is handsomely printed and, in appearance, would make anyone think that AWA All-Star Wrestling was the top wrestling company in the world.  Some of the verbiage inside, however, might make help convince them otherwise.

On the inside is a mix of information obviously designed to sell the AWA to television stations.  The list of biggest wrestling crowds of all-time shows the top two most-attended cards as being at Shea Stadium and Madison Square Garden.  With the press kit listing elsewhere where AWA matches were promoted, it wouldn't be hard for a station manager to figure out that these two top cards had nothing to do with the American Wrestling Association.  Elsewhere, a "quote" attributed to a tv station manager claims that "The wrestling crowd is a spending crowd.  But then, any sports crowd is a spending crowd."  The AWA couldn't come up with a more positive sounding quote than that?

In other areas the company did a better job of self-promotion.  Of course, Mr. Gagne is pictured as are other familiar AWA office faces of the time such as Stanley Blackburn, Wally Karbo, Al DeRusha, Rodger Kent, and our own close, personal, longtime friend, Gene Okerlund.  There's even a small and interesting "ad" of sorts promoting wrestling magazines.  Shown are titles from Stanley Weston (The Wrestler), Norman Kietzer (Wrestling News), and Japan.  For some unknown reason, Sports Illustrated is pictured in the collage as well.

In the middle of the folder are several pull-out sheets.  The first is a list of "Consistent advertisers on TV wrestling."  Every type of business from wines and dog food to ice rinks and loan companies are listed.  It seems as if someone in the AWA offices grabbed a Minneapolis phone book and picked out any type of business that could be found.  Behind this list are some great photo sheets titled "Star Power in the AWA."  Most feature several wrestlers such as Hulk Hogan (in a shot as Thunderlips), Billy Robinson, Jesse Ventura, Tito Santana, The Crusher, and Baron Von Raschke.  Being the "Eighth Wonder of the World," Andre the Giant gets his own sheet all to himself.

Two other photo sheets are included, titled "When The Little People Come To Town" and "Equal Opportunity Wrestling."  These showcase midget wrestlers and female wrestlers, respectively.  The women's sheet features a great shot of Wendi Richter and Joyce Grable with the famous Fabulous Moolah-owned Ladies Tag Team Championship belts.  Wendi looks a tad heavier than in her well-remembered WWF days just a few short years later.

As mentioned above, you never quite know what you're going to find when you unearth a wrestling press kit.  Behind the pullout sheets in this one lay an original AWA one-of-a-kind.  On a folded piece of yellow legal sized paper is what appears to be the 1984, 1985, and 1986 payoff sheet for the ring announcer at the St. Paul Civic Center.  June through October of 1984 is typed out while the rest is hand written.  It is interesting to see how the payoffs went up for large shows such as holiday events and WrestleRock.  It's always cool when something that was never meant to be saved ends up materializing after being literally stuffed away.

Items like these are why I love the world of wrestling memorabilia.  Being a sort of "wild west" industry as it was even sometime after the WWF went national, you just never know what you're going to stumble upon.  No one has a complete listing of everything that's out there, and who would really want one?  It would kill the fun of collectors coming together to show what they have, and what has yet to be discovered in an old attic or basement.

From The Musty Yellowed Pages--Wrestling Revue, May 1972

Anyone who collects old wrestling publications knows that there's usually a plethora of gems in the pages of each issue.  Fun old articles, dated (and sometimes very politically incorrect) advertisements, spectacular photos, and a few surprises usually comprise just a single magazine.  These nuggets of interest compelled me to start doing "bonus" features at the end of unrelated entries that I like to call "From The Musty Yellowed Pages."

Met with a great response, it hit me that some of these issues could fill up an entire entry themselves.  Until about a decade ago, there were tons of different wrestling titles to choose from on the newsstand.  From those that treated the sport seriously to others that tried that either built upon or ignored kayfabe, they're all interesting and veritable time capsules of eras gone by.

I hope to present a wide variety of magazines and programs in entries such as this, but we will begin with a look back to forty years ago this month.  Wrestling Revue claimed right in the title on the cover that they were "The World's Largest Selling Wrestling Magazine."  This may very well have been true.  While the ubiquitous Weston magazines like Inside Wrestling and The Wrestler were going strong, Wrestling Revue was widely known for worldwide wrestling coverage and excellent photography.  The magazine also seemed to steer clear from stories that created angles and instead tried to cover wrestling as an actual sport.

The May 1972 issue of Wrestling Revue features two Hall of Fame legends, Cowboy Bill Watts and the late Chief Jay Strongbow, right on the cover.  Wrestling Revue seemed to often alternate between action shots or portraits like these for their covers.

The editorial inside discusses an absence that many fans probably noted as soon as they opened the issue--wrestler rankings.  A staple of most wrestling magazines to this day, editor Norm Kietzer explains that rankings or ratings lists were simply inaccurate and making it worse was the matter of which titles deserved "World" status.  Many fans will remember when the latter became an issue regarding the WWF Championship in the Weston magazines of the 1980's.  Across from the editorial is a full-page ad for the DynaPower bodybuilding supplements that Verne Gagne endorsed for years, complete with an iconic shot of the champ himself.

Page 15 features an article covering British grappler Billy Robinson's arrival in the United States.  A great photo of Robinson with AWA announcer Marty O'Neill and "Miss Minnesota Universe" is prominently featured.  In those days it looks as if Robinson was as styling as he was dangerous.  As one of the true toughmen of the sport utilizing the infamous British style, Robinson to this day teaches that style as well as MMA to young students.The article goes on to note that Robinson had a variety of tag team partners in the U.S. including Gagne and Wilbur Snyder.  Another is a very young and lean Don Muraco who appears remarkably different than he would a decade later in his NWA and WWF runs.

 

The next article features a blow-by-blow account of a match held in the world famous Olympic Auditorium in Los Angeles, California.  The match pitted Bull Ramos against Sicodelico who wore an awesome and somewhat psychadelic mask.  It should be noted that Sicodelico is the brother of Dos Caras and Mil Mascaras.  In the photos accompanying the article, the famous phone number R.I. 9-5171 appears in the background.  This was the phone number to the Olympic Auditorium's box office and was once one of the most famous phone numbers in the world.

The cover feature on Cowboy Bill Watts is quite extensive and again features some amazing photography.  It begins with a photo of Watts delivering his famous "Oklahoma Stampede" as well as one featuring Watts with fellow Oklahoma wrestling legends LeRoy McGuirk (father of former WWF ring announcer Mike McGuirk) and Danny Hodge.

Another name of note on the article is that of the author, Lil Al Vavasseur.  You'd be hard pressed to find a wrestling magazine of the era that didn't feature Vavasseur's name.  "Lil Al" was a well-known wrestling photographer of the day who created many of the most famous shots of wrestling's greatest legends.  To this day, Al's photography is circulated among collectors, still with the unique "Lil Al" name stamp in the corner.

Another place that "Lil Al" appears in not only this issue but most others of the time is in the "Fan Club Chatter" section.  Fan club's for wrestlers were all the rage at the time and you'll often be surprised as to the familiar names you will see listed as fan club presidents.  Mike Tenay, AWA/AWF Announcer Mick Karch, Ken "Lord Zoltan" Jugan, and PWI Editor Stu Saks are all listed in this issue back when they were just fans and before they went on to make their own names in the business.

Losing your hair?  Interested in girl wrestling pictures and movies?  Wrestling Revue has the answers for you!  These ads appeared in nearly every wrestling magazine of the day and are somewhat tame by standards of the day.  Other wrestling titles, sold to all ages, featured ads of much more risqué products that would have no chance of being sold to anyone under 18 today.  Even with ads like these for tamer fare, you'd probably have just as good of a chance of actually receiving these products today as you would've back then.  Caveat emptor, indeed!

One feature that I really enjoy each time that I pick up one of these old magazines is a section called "Fans' Candid Corner."  This section showcases shots taken by fans from all over the world and provides a fans-eye-view of the wrestling territories.  In this issue not only do we get to see a great shot of a pre-Mr. Wrestling II Johnny Walker, but also a bloodied Bobby Heenan being led to the back by police.  The latter photo fully illustrates a scene that we've heard described by so many stars from the era either in interviews or books: the hated heel relying on the local law enforcement to get them safely out of the arena before the angered fans are able to unleash their rage.  If this photo doesn't make you sit back and realize how great the territorial wrestling days were, nothing will!

While it would be great if more footage from these days existed, it's comforting to know that we have so many publications like this so that the era will never truly be gone.  The truth is that many of these magazines can still be purchased for under $10 per issue.  Remarkable bargains for the amount of treasures that are hidden in each one.  To see many more great wrestling magazines from the 1950's to now, be sure to "Like" our Facebook page which can be found here.