Who doesn't love looking through the old territory photo albums? Even non-collecting wrestling fans get a kick out of them. They're a time capsule of a particular promotion and are usually from a golden era. If business was down and the stars weren't exactly top notch the promoters probably weren't going to spend a lot of money to advertise that fact. As I said in the first installment of this feature many years ago, you didn't have the Internet where you could fly to any promotion's website or app and instantly view the current roster, alumni, Hall of Fame, etc. So what did you do? You spent a couple bucks and bought a photo album if your area was lucky enough to have one.
Being one of the premiere wrestling promotions in the country, the American Wrestling Association had many photo albums. In this case, way back in 1974, it's a yearbook. I've long wanted this particular publication and the price is usually fairly high when it comes up. I've not only been on an AWA "kick" as of late, but I happened upon a small but amazing collection chock full of items from both this promotion and "nearby" Central States. I'm sure we'll be seeing much more from that lot both here on the blog and on the associated social media pages. I must say that I'm particularly thrilled over the inclusion of a side of a popcorn box that was used for collecting autographs. It really isn't even the autographs that are as exciting to me as it being an actual piece of a popcorn box from a nearly fifty-year-old wrestling show. If you wouldn't be feeling the same, get off of this blog now.
Kidding, of course! We've got 1974 to go back to here. If you've already browsed through the photos or own this book yourself, you may notice the resemblance to the 1976 World Wide Wrestling Federation Championship Wrestling Yearbook. That yearbook was also published by the team of Gary Halvorson and Gary Juster and is very similar in feel and format. Juster, of course, is best remembered for his involvement in World Championship Wrestling in the early '90s and was still around the wrestling business within the last few years. Seeing as that the WWWF version was listed as being published in St. Paul, Minnesota, one has to wonder if Vince McMahon or another WWWF promoter saw this AWA work and decided that they wanted to commission one for themselves.
The table of contents for this AWA yearbook lists Verne Gagne, The Crusher, Billy Robinson, Billy "Superstar" Graham, Nick Bockwinkel, Ray Stevens, Bobby Heenan, Larry "The Axe" Hennig, Ivan Putski, Baron Von Raschke and Horst Hoffman, Greg Gagne and Jim Brunzell, Dick The Bruiser, Buddy Wolff, Geoff Portz, Chris Taylor, Andre The Giant, and Nikolai Volkoff among the top wrestlers. Of course there are also a few pages with additional wrestlers as well as other dignitaries. In showing how everyone wanted to stay "fresh" in those days, several of the stars featured would end up in the WWWF version two years later.
It's no surprise our cover boy is Verne Gagne himself. I've said it many times, but I still can't believe that we didn't get a Remco Verne figure. Nonetheless, here he is demonstrating his pure wrestling prowess on Billy Robinson and featuring in the first, and biggest, bio. Son Greg is on the inside cover. I don't agree with the hate that Greg gets, but it's just simply telling that he's right there. While you might've guessed Robinson as the second bio, you would be wrong. He came in third right behind The Crusher. Even as he was getting up in age, I'm sure that Reggie "Crusher" Lisowski was still a top drawing card in the region, especially in Milwaukee. Hasenpfeffer Incorporated!
We get a look at Billy Graham (when "Superstar" got middle billing) and then arrive upon the man that I, personally, connect most closely with the AWA, the one and only Nick Bockwinkel. He may have been the classiest champion that there ever was, but you could also argue that he was the classiest heel, too. While I'm sure that Nick Aldis in our modern era is mostly trying to emulate Ric Flair, he actually comes across much more in the style of Bockwinkel as far as promos and presentation. Nevertheless, both in and out of the ring Bockwinkel is unmatched.
While they don't have the bios that the "home based" AWA talent gets, Andre the Giant and Nikolai Volkoff share a featured page that obviously points out their importance. With Andre it was no secret. Looking through AWA results of the era you can see the many tours that Andre did throughout the Midwest, often competing in a battle royal or helping dispose of the most dastardly AWA heels. Volkoff was likely coming in from the WWWF, as he's pictured with a nice head of hair and "Classy" Freddie Blassie who would not have made the trip, being a WWWF lifer at that point.
There are two full pages of smaller pictures displaying "More Wrestling Stars." It's sort of surprising to see Dusty Rhodes here instead of getting a full profile, though this would be right when he was becoming "The American Dream" in Florida. We do get to see a photo that I have never seen before of young "Rick Flair," probably not too far removed from the days when he yearned to be known as "Rambling" Ricky Rhodes. We also get to see Rene Goulet, Red Bastien, Larry Heiniemi (Lars Anderson), Khosrow Ali Vaziri (The Iron Sheik), and a young, slim, dark haired grappler named Paul Perschman who would later be immortalized in plastic by the AWA as "Playboy" Buddy Rose. Interestingly we also get a photo of "Odd Job," labeled as such. This is obviously actor Harold Sakata who played the famous James Bond villain, but I wasn't aware that he actually wrestled under the character name. Rather I recall him being billed in the ring as Tosh Togo.
After the wrestlers we get a full page dedicated to promoter Wally Karbo (who Bobby Heenan had a million stories about) and a subsequent page with other AWA officials. Stanley Blackburn, Bob Luce, Al DeRusha, Lord James"Tally Ho" Blears and Ed Francis are a few of the more familiar names. We end the publication with a profile on longtime AWA broadcaster Marty O'Neill and two unsurprising ads. The first is for the publications produced by "The Wrestling News." Although the ordering address is in New York, these publications were largely produced out of the AWA territory and always seemed to have a large focus on that area. Last but not least is an ad for the film "The Wrestler." This is, of course, the 1974 version which co-starred Verne Gagne and Billy Robinson. It's worth going out of your way to see, is widely available, and the bar fight featuring The Texas Outlaws (Rhodes and Dick Murdoch) is a real highlight. And there's Harold Sakata again looking a lot like Odd Job.
Did I say how much I love these old books? I know that I'm not the only one. I can't cram all of the pictures into one blog entry, but I do try to feature enough to convey the look and feel. If you want to see more, give us a follow over on Instagram (@jws_wrestling_memorabilia) where I just recently posted a brief tour of this yearbook with photos you did not see here including Wahoo McDaniel, Vivian Vachon, Ken Patera, Wilbur Snyder, and one of my off-beat favorites from the era, Bull Bullinski. If there was ever a wrestler of the '70s, it's Bull.
While Ron Trongard wasn't in this particular AWA publication, can't you just hear him? "From coast to coast, continent to continent, border to border, it's the A-DOUBLE-YEW-A!"
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