TNA Magazine...Italian Style!

I always felt that Total Nonstop Action Wrestling should have had an official magazine. They had exciting stars, beautiful "Knockouts," and plenty of stories to put into print. Heck, I even thought that I could be a dang good contributor to the effort. Nonetheless the magazine industry just isn't what it once was, even a few years ago. Although I never saw it myself, then-owner Dixie Carter pooh-poohed the idea somewhere in print. As nice as a lady as she always was to me, there honestly didn't seem to be many ideas that she turned down, for better or worse. However, the fact is that there was indeed an official TNA Magazine. In Italy. For three issues.

In 2007 an Italian publisher produced three issues of the Total Nonstop Action Wrestling Official Magazine. If there are more than three, I have yet to see them surface anywhere. Though my mastering of the Italian language is a bit rusty (aka non-existent), it isn't hard to figure out what's going on in the many sections of the magazine. There are features on the monthly pay-per-views, profiles on individual stars, and even "Top Ten" looks at the then-current goings on in the company.

There's a particular emphasis on the aforementioned TNA Knockouts, and why not? That's how you sell magazines. The ladies are featured with the superb Lee South photography that found its way onto the many trading cards and promotional photos that saw wide release, in addition to the Knockouts-branded items that were sold at live events and Shop TNA. Leticia Cline, Gail Kim, and Christy Hemme all make the cover, but SoCal Val and Traci Brooks see features as well. Speaking of Brooks, the legendary action figure that never ended up seeing the light of day is briefly mentioned in a list of upcoming figures.

Samoa Joe, Sting, and "The Fallen Angel" Christopher Daniels are the cover stars of the three respective issues. Each issue is all-color and all-slick with high-gloss covers. All three editions also feature a double-sided poster showcasing the cover superstar and Knockout, although the poster with Gail Kim also features SoCal Val. I'm not complaining. And as nice as the photography of the females appears, the action shots from matches are great as well. It's truly amazing the level of talent that was in the company at that point, a fact that often goes overlooked.

It's also cool to see so much of that talent getting press in an actual physical magazine. I often point out that it's a shame that so little of today's wrestling stars will get an actual magazine cover. Aside from Pro Wrestling Illustrated, the occasional WWE "special" release, or the scattered overseas publications, it's an opportunity that largely no longer exists. It's great to see the Christopher Daniels cover as well as talent such as Team Canada (including Bobby Roode and Eric Young), Chris Sabin, LAX, and Abyss see photo features in an age where that is basically extinct. You can argue that wrestlers get much more coverage online these days, but where are those features going to be found in ten to twenty years? For many stars, there will be little tangible to show the grandkids.

Oh what could have been. A publication like this would have done great for sale at TNA live events where anything that could be signed was be scooped up by autograph-hungry fans. Don West would have been plugging these nonstop. Personally, I regret that I was unaware of these in the days of the TNA "Interaction" events where every cover (and most of the insides) could have been fully signed. Regardless, it's fun to know that a TNA Magazine even existed at all. As much flack as the company has received at times, often rightfully so, these publications highlight many of the things that TNA did right.

TNA Live--An Experience In WRESTLING To Be Learned From

The wrestling industry is constantly changing and evolving. From The Rock and Steve Austin looking to pass the torch to the industry's "silent" battle against the fad of mixed martial arts, never before has there been more of a transition period than right now. One of the major companies has finally abandoned the "evil" title of "wrestling" altogether while the other is nearing a decade of trying to find itself.

When wrestling finally came to pay-per-view in 1985, the ultimate goals of most wrestling promoters immediately began to change. Pay-per-view buys became more important than selling tickets to live events. While these events, the sole financial backbone of the industry until '85, have survived the past twenty-six years, their importance has changed dramatically.

The matches which previously were only seen on a live basis were now available for a fee on pay-per-view or later on free television. Being under the same roof as your favorite stars and seeing cookie-cutter matches became the only real motivation to travel to your local arena and catch a live show.

TNA is a company which, for nearly ten years, has seemed somewhat lost at times. Being created as an alternative to the WWE product, many times TNA has seemingly just copied the worst of WWE. Glimpses of great things have come from the promotion, but often without capitalization or follow-up. For the past several years and deriving from several sources, TNA has done one thing right--the live event.

For many years independent wrestling promotions have been known for providing smaller shows where fans can see action from younger stars in addition to older veterans. Combine that with a usual option of getting to meet many of these stars at the show and fans of the independents usually leave the events with smiles on their faces.

TNA took those ideas from the independents and developed a unique experience that ultimately boils down to fans getting not only a great experience, but enough of a draw to get them out of the house and down to the arena. While TNA runs mostly smaller venues, fans always benefit from a more intimate setting where there really isn't a bad seat in the house.

A veteran of many live events over the past twenty years (including several TNA events), I can honestly say that TNA the event this past weekend in Rostraver, PA was one of the best I've ever been to. The company did its best to get the fans the best experience that they could have. From personal appearances in the area which included stars giving out autographs, DVDs, and show tickets to the different ticket options to meet stars at the show, I doubt a single fan left the event unhappy. Compared to the WWE's first two lackluster efforts at Pittsburgh's new Consol Energy Center, this is a far contrast.

Every TNA live event includes an "autograph party" where various stars of the promotion circle ringside with Sharpies to sign whatever the fans provide. Other signings and photo opportunities arise throughout the night as well. While buying a TNA program is encouraged by huckster Don West, I highly recommend viewing the show lineup in advance and bringing your own items in addition. The program is a very nice item to get signed, however, and nominally priced at $20.

For a few years now, perennial TNA announcer Jeremy Borash has come up with different ways for fans to obtain "backstage passes" in order to meet even more stars at the events. At the Rostraver show, sixteen commemorative Jeff Jarrett TNA guitars were available for purchase. While not in everyone's price range, the guitar included two backstage sessions as well as photo opportunities with Mickie James, Mick Foley, and Kurt Angle which were available to other attendees for a fee. Seeing the guitar in person makes you realize that this is the quintessential TNA collectible and ultimately a bargain. Considering what the included autographs and photo ops would cost on the wrestling convention scene individually it was almost a mistake to pass it up. Hopefully TNA creates other unique pieces of memorabilia such as this for future events.

The show itself was also a step above other offerings recently in the area. The card was solid, well booked, and well performed. If TNA provided the style of match and card on television that is presented on the house show level, we could see the company give the "entertainment" crew from Connecticut a run for their money. Each and every house show reaction I've witnessed live for Beer Money rivals and eclipses that of many of the Monday night superstars.

The bottom line is that both companies realize that change needs to be made in order for the ring wars to be "hot" once again. WWE believes that changing to full-blown entertainment is the way to go. TNA gets that wrestling is still on the marquee, but only seems to produce that on the house show level. There's room for athletics and entertainment in the world of wrestling, we simply need to get back to the perfect balance.

Whether you're looking to meet the stars, want to see entertaining wrestling, or pick up a couple of autographs, a TNA live event could be just what you're looking for. Don't let the stigma that the company has picked up deter you. They've changed live events the way that they needed to be changed. If the entire company followed suit, we could be in for wrestling the way we once loved it.