Button, Button, Who's Got The Button?

I've known a few collectors of pinback buttons in my day. Why not? They're simple, usually fairly reasonably priced (or free if advertising something) and are all almost instant conversation pieces. Slap an eye-grabbing image on one and you're certain to get someones attention for your image or product. It goes without saying that images of professional wrestlers automatically lend themselves to buttons. Like trading cards, t-shirts, and action figures, it's just natural that these intimidating stars have their mugs plastered on everything. It's the name of the game on this blog.

Buttons were among the earliest in wrestling souvenirs. It was easy to put the name of a wrestler or even an image in a circular disc and sell it to the fan frenzied public. In the territories simple "gimmicks" like these could often be a license to print money. Who wouldn't want the image of Jerry "The King" Lawler or Dusty Rhodes slapped onto their backpack or purse? It wasn't just an attention grabber, it was a statement that you were a loyal supporter of your local or regional wrestling hero. And as it has been described time and time again, that hero was virtually a member of your family. Grandma probably thought so, anyway.

As wrestling progressed with marketing, so did the buttons. Big ones, small ones, square ones. The latter style came along in the late '80s as the WWF took a page from the merchandising practices of the movie studios. Disney, among other companies, often used square buttons to promote their latest home video releases. The WWF did this for their pay-per-view events of the era and these were often distributed through cable companies and video rental stores. The WWF also offered a variety of buttons through their merchandise catalogs ranging from pictures of the superstars to the memorable "I Love WWF" design.

Jimmy Hart's Outrageous Conduct record album had a tiny button to
promote it, and even Bobby "The Brain" Heenan has a WrestleMania VIII button. The latter was used to advertise the legendary manager's appearances on Indianapolis radio leading up to the big event held in 1992 at the Hoosier Dome. WCW got in on the act as well with several different buttons advertising Clash of the Champions events held at Caesar's Palace in Las Vegas.

Perhaps the most famous and iconic button in wrestling history came to us, absolutely free, in 1993. Free, that is, if you were lucky enough to hit a stop on Lex Luger's "Call To Action" Campaign. Following Luger's bodyslam of then-WWF Champion Yokozuna aboard the USS Intrepid on July 4th, 1993, the Narcissist-turned-All-American went cross country aboard a bus named "The Lex Express." Hitting numerous stops in the U.S. of A., the tour was designed to mold Luger into the next Hulk Hogan. Ultimately, he would not end up as your hero, but anyone who was watching at the time has great memories of the era.

The "buttoning" continues today! 2017 saw a new WrestleMania promotional button, and I'm sure many more are produced than we actually end up knowing about. Looking for an "in" to the world of wrestling memorabilia? Look no further than buttons! They can be very inexpensive and it's fun to figure out just what all has been produced. Intrigued by the idea? Go for it. You can do it. I have faith. All you have to do is...