The Retro Play We Deserved…

As wrestling figure collecting children we all dreamt of so much that, at the time, had no chance of existing. Take Hasbro for example. We had the wrestlers, the rings and a few items that didn’t fit with the figure line but were fun anyway. We were very pleased with what we did get, but we wanted more. Managers, announcers, referees, more championship belts, a cage. These items were essential to our “Federations” and we didn’t officially have them. Aside from a cage (it had to have been on the drawing board at one time or another) Hasbro never intended to bring us any of this. Nor did they plan on expanding play environments. Any wrestling fan knows that the action isn’t limited to the ring, it’s all over the place. Just as boutique companies, Mattel and even customizers are filling in the blanks on the figures we wanted, another provider is bringing us some accessories that our figures so desperately needed.

Enter Wrecollect Retro Creations. The Wrecollect products first came to my attention when I kept seeing this amazing playset of Brutus Beefcake’s Barber Shop showing up in photos. It looked like it could’ve been produced by Hasbro! Eventually I found them on social media and their website, wrecollect.com. Not only do they produce the playsets and accessories that we all wanted for our Hasbro figures in what’s currently referred to as the “retro” scale but also some sets for modern figures.

Cages, entrances, Piper’s Pits and Barber Shops are just a few of the sets they’ll do, but two caught my eye so much that I had to check them out. Those would be the retro scaled Locker Room Playset and Entrance Throne. Old school WWF fans will recognize these as figure sized representations of the classic locker room interview set on WWF television in the very early ‘90s and the throne (or “sedan” as the WWF liked referring to it) used by King Haku, Macho King Randy Savage and others.

The first thing you notice upon sight is how these boxes look so much like something Hasbro actually would’ve produced. Wrecollect goes out of their way for the full retro feel. The fonts are exact, the logos are as close as anything unlicensed is going to get and there’s even an adapted Hasbro logo. The figures shown in use with these playsets are a nice touch as well. I especially got a kick out of the retros of more modern stars being used to carry the throne as the “enhancement talent” used to do. Very fitting.

Opening the boxes yields even more attention to detail. The seat itself on the throne is made to look as if it’s made from actual wood. It really adds to looking just how the real one did. The rails to carry it have small arches cut into them so that it can nicely fit onto the shoulders of the wrestlers carrying it. If you just want to display it a post/stand is included. That way your King or Queen can stand alone in all of their royal splendor.

The locker room has even more amazing attention to detail. You didn’t think that every locker room in every arena looked the same back then, did you? Of course you did. We all did. Now we can continue that childhood innocence. The famous blue lockers are there complete with opening doors. The pay phone (grabbed by The Macho King himself!) is ready for calls and the receiver can be held in a figure’s hand. Even the bulletin board is full of detail with some very recognizable ads from the era. Hasbro or ICOPRO, anyone?

The locker room also connects to two other playsets by Wrecollect from the same era, those being the WrestleMania interview area and the WWF entrance way/curtain. It’s a sturdy material and truly looks like an item produced by “the big guys.” Hey, since they’re not giving us everything that we want let’s help out someone who’s dedicated to the craft. Be sure to check these guys out on their aforementioned website and on all the socials under the name of their company.

Also be sure to check out J\/\/’s Wrestling Memorabilia VLOG which is getting pretty active again. I’ve done three new videos in the past few weeks to some good, and encouraging, feedback which is making me want to produce even more content down that route. Check them out here on YouTube and be sure to let me know what you want to see in an upcoming video. Keep it clean, I’m a gentleman!

Wrestling MarketWatch: Hype Then. Hype Now. Hype Forever.

“Then. Now. Forever.” Is more than just the name of the figure set we looked at here last week. It’s more than just the company motto, too. It’s hype and that’s definitely something that WWE was built on. Sure, it’s good business, but to their credit the company has always known how to do it well. Ever since the famous WWF logo debuted they’ve plastered it on absolutely everything – and it’s worked! Heck, look closely at the picture to the left. At one point they were printing card lineups on envelopes! I can’t count the number of times that I’ve referenced the WWF marketing machine over the years here in the blog, especially since merchandise is the name of the game. In this latest edition of Wrestling MarketWatch we’re looking at several items that reflect the never ending push of the brand, concepts and top stars of the WWF as we knew it.

*We’ll start in 1995. The World Wrestling Federation is no longer the mainstream entertainment choice that it had been just a few years earlier, though the diehards are still rabid for the product. I wouldn’t quite call it a transitional period, either, as honestly a lot of it felt quite stagnate. That being said, I personally prefer it to a lot of what happened in just a few years time. Nonetheless, the WWF was still looking to get their name out there. What way better to do that than to plaster the WWF logo on an airship? Gliding into cities across America, the WWF blimp was wrestling’s answer to the more widely known Goodyear counterpart. It may not have lasted more than a few years but it did yield an inflatable replica that was available through the catalog and likely at live events as well. Recently selling for $110 this is down from $190 back in 2020.

*The WWF was not only a pioneer in hype but a groundbreaker in pay-per-view television as well. After the success of WrestleMania III the company knew that it needed a follow-up in much less than twelve months. Thus, The Survivor Series was born. While teams of five may have strived to survive, all eyes were on Hulk Hogan vs Andre the Giant. Unlike their one-on-one bout at WrestleMania, the two epic gladiators would instead lead their own teams into battle. Hogan led Bam Bam Bigelow, Ken Patera, Paul Orndorff and Don Muraco (replacing Superstar Billy Graham) into the Thanksgiving night war against Andre and his team consisting of King Kong Bundy, The One Man Gang, Ravishing Rick Rude and Butch Reed. Several Survivor Series-branded promotional photos came out of the hype including one featuring a Hogan-Andre stare down in an image recycled from the WM III media blitz. This photo recently sold for $166.

*Andre may have been Hulk’s greatest rival but as we all know it didn’t end there. Perhaps no one, over the span of years, had more ups and downs with The Hulkster than Randy “Macho Man” Savage. While the two teamed for the first SummerSlam they led opposing duos for the second edition of the event in 1989. The show, emanating from East Rutherford, NJ, saw Hogan and Brutus “The Barber” Beefcake managed by Miss Elizabeth take on Savage and “Human Wrecking Machine” Zeus led by Sensational Sherri. It was one of several tie-ins to the “No Holds Barred” motion picture starring Hogan and Zeus, a film now considered by many to be a cult classic. The artwork promoting the event is a lot of fun and is featured in several outlets including a post card which recently sold for $18.

*1997 was most assuredly a transitional time for the company. Although the event was held in Chicago, WrestleMania that year always felt small to me. Many fans love the matches, however, and have fond memories of the show which honestly acts as a bridge between the “cartoon era” of yore and the “Attitude Era” about to be ushered in. For better or for worse (you know which way I vote), the company and the industry as a whole was about to rake in a whole lot of money. It looks like some sellers are trying to take in similar amounts of money for the promotional Burger King WrestleMania cup that was exclusive to the Chicagoland area. As usual, folks should be aware that those are the ASKING prices. The actual recent selling price is $15. We all know that prices go up and down on a whim. Always get in there when demand is low.

*Cable companies got into the act in those early days of pay-per-view as well. If you weren’t around then you may not know the lengths that fans often had to go to in order to see these events. While it eventually became a single phone call, the early days called for special receiver boxes and other gimmicks just to watch the show that you’re already paying extra for. It was the technology of the time. I can remember difficulties with cable boxes as late as the early 2000s. I’ve long since cut the cable, thankfully, and now it’s as simple as pulling up Peacock. More often than not it’s more entertaining to then go and watch a classic event than what’s streaming live, but I digress. We’ve shown a lot of WrestleMania IV love this year due to it being the 35^th anniversary. One item promoting the show was in fact provided by the WWF for individual cable companies to distribute. It’s a WrestleMania IV branded Hulk Hogan promotional photo complete with facsimile signature. The name of the cable company was added to the top of the photo which is on a far thinner paper stock than the traditional promo. While sellers, again, try to get way more for this photo, it recently sold for $15.

Are you hyped? I am! For the days when the hype was worthwhile, that is…

SummerSlam Stories

The Biggest Party of the Summer! Well, it was. In fact, before the Royal Rumble really took off, I’d say that SummerSlam was the second biggest WWF event of the year behind WrestleMania. I’ve never been a fan of summer nor the weather that comes with it, but it was the one time of the year that I was happy to “Feel The Heat,” and I know that I’m not alone. Even now it seems that the company still views it as a big show, complete with fan events that resemble those during WrestleMania weekend. Whether or not it appears a huge deal to fans is a different story altogether.

I do believe that the inaugural SummerSlam, held in 1988, was the first one that I ended up seeing, though not right away. Just like the first WrestleMania it was held in Madison Square Garden and was headlined by a tag team spectacle. The lineup is interesting and, at times, feels like it’s trying to showcase many stars who didn’t get much of a spotlight months earlier at WrestleMania IV. It’s also interesting that several names on the show including Junkyard Dog, Ken Patera, The British Bulldogs, Don Muraco and even commentator Superstar Billy Graham would be gone from the company in just a matter of months. The opening montage featuring “The Mega Powers versus The Mega Bucks” has always been a favorite of mine. Bobby Heenan is shown laughing at one point which, for whatever reason, amused me to no end. Some kids would say “Bloody Mary” three times into the bathroom mirror. I would emulate “The Brain” laughing. I don’t know what that says about me.

“The Slam” has always had a lot of hype. My hometown (a town that’s made some large and tragic headlines in the past few weeks) cable company was, fortunately, the recipient of a lot of the goodies that came with that. They would hold little “Enter your name and win!” contests to give away the goods. I’m guessing that not many people entered, as it seemed as if I always won when I’d enter. I’d assume that cow tipping took precedence over writing your name down for free WWF merch. One of those contests was to promote SummerSlam 1993. I won the program as well as the famous SummerSlam shades! Apparently these sunglasses existed for a few years as Jimmy Hart can be seen sporting them back in 1990.

What I wasn’t privy to, despite being a hardcore WWF devotee from the greater Pittsburgh area, was the pre-sale for the SummerSlam 1995 tickets. In fact, I only learned about the pre-sale while waiting in line for tickets on July 8^th 1995 – the REGULAR on-sale date! What matters now, nearly thirty years later, is that I do have the pre-sale letter explaining how these fans were specifically chosen by Jack Tunney to receive this info. Gee, thanks a LOT, Jack! Best president since Noriega! Jack “On The Take” Tunney! Boy, I’m feeling a lot of Heenan in this entry, aren’t you? Anyway, I do know that this particular flyer came inside of materials sent to a holder of the WWF MasterCard. That…I did not have. Perhaps that’s why I was shunned.

Of course we all know that I ended up at SummerSlam that year. It was the first WWF pay-per-view ever to be held in Pittsburgh and really the first large-scale televised wrestling to be done in “the Burgh” since Pittsburgh’s “Studio Wrestling.” You could argue that point since a bit of the 1987 Bunkhouse Stampede finals, which were also held at the Pittsburgh Civic Arena, did air on TV but just as an opening to regular Jim Crockett Promotions programming. I’ve told many stories centering around that show over the years, but one thus far left untold actually happened years later. As I was collecting autographs on the program cover, I failed to tell a certain wrestler (who’s gone through many names, possibly Syxx different ones?) which name to sign. This was ultimately a mistake of mine as most collectors have countless stories of wrestlers accidentally signing the wrong gimmick name. Well, needless to say, the wrong name was signed. I was stunned but politely asked for the name that I wanted to be signed, as well. That wrestler has always been as nice as can be, so it wasn’t an issue, but it did make me not want to look at the program for quite awhile. I stuffed it away somewhere and forgot about it. A few years later I read that, on certain materials/textures, an autograph could be removed with acetone. I obtained some and, voila, the program is fixed and you’d never know the difference.

Yes, I even go modern, and somehow I ended up with a SummerSlam 2009 chair. Ok, so 2009 isn’t quite modern anymore (scary, huh?), but it was when I picked up the thing. I don’t remember how much it cost, but it couldn’t have been very expensive or I wouldn’t have it. It will probably make some folks cringe to hear this, so skip to the next paragraph if you don’t like things being utilized practically, but I have, at times, used this like any other folding chair. Obviously I’m not painting the room with it or taking it outdoors, but it’s definitely had a butt or two in it for Thanksgiving. I’ve cleaned my dog while sitting in it. It’s held packages by the door. Hey, what good is something if you can’t get the maximum use from it?

Between this entry and previous ones I think that I’m tapped as far as SummerSlam 1995 stories. That being said, God willing, we’ll all be back here in two years to celebrate the thirtieth anniversary of the show. Like it or not it’s a true reflection of The New WWF Generation and, as I’ve said in the past, it was just a really FUN time to be a wrestling fan living in Pittsburgh. Interest in pro wrestling may have been pretty low nationally but they certainly knew how to drum up the buzz around here. Love Diesel, King Mabel, ladders and demented dentists? Come on back in two years!

I’ll Be Your Hero 30 Years On: Three Decades Of The Lex Express

The Total Package was the past. The Narcissist was a mild success at best. The All-American was here. But was he here to stay? In the summer of 1993 I think most certainly thought so. It was another WWF attempt to create a new Hulk Hogan. You could argue that The Ultimate Warrior was first, but to me that was a different direction entirely. I would classify Sid Justice as the first true inkling of an attempt of a new Hulkster. Did "Made In The USA" Lex Luger fare better? Thirty years later, let's reflect.

No one could've been expecting this. The Narcissist was just unveiled at the Royal Rumble in January and embroiled in a feud with Mr. Perfect. An attack on Bret "The Hitman" Hart during WrestleMania weekend went nowhere. WWF Championship matches between Hogan and Luger definitely could've drawn, but the forgotten and weak '93 Hulkamania title reign ended any chances of that.

Who answered the Bodyslam Challenge on July 4th 1993 with a mission of body slamming Yokozuna? Lex Luger. Any mention of "The Narcissist" was long gone. This man was now an American hero. In fact, he would now be your hero. He'd be meeting you while crossing the country in his Lex Express bus. He may give you a tour button or even an autographed photo or poster. It was the "Call To Action Campaign" and it was coming to your town!

I will admit that even then I noticed it getting a bit more publicity than the normal post-Hulkamania WWF did. I was at the perfect age to notice when wrestling was hot and when it wasn't. It certainly wasn't in 1993, but it did have some people talking. The WWF marketing machine caused a lot of it. Luger certainly had charisma, but it wasn't Hogan level. It was more of a heelish charisma and while he switched to babyface well, I'm not sure that he had anyone completely convinced.

The press materials for the campaign are a fascinating look into how full steam ahead the WWF was going with it. Even the Lex Express itself had an official promotional photo! The press kit that I own actually has an extra photo. A certain former WCW announcer who I acquired it from told that me that the additional photo actually came from the Pittsburgh Post Gazette newspaper archives. It's a shot of Luger riding a go-kart at Pittsburgh's Sandcastle waterpark where the Lex Express had made a stop. You know there's some sort of buzz if the mainstream press is picking up on it.

You can tell that rumors of an originally planned SummerSlam main event of Hogan vs Hart were undeniably true. The promo photos of Luger, and even his shot on the cover of the SummerSlam 1993 program, are from The Narcissist era. Even still, why could both have not happened? You can easily point out two main events for the 1992 and 1994 editions of the show. Why not have Luger vs Yoko, too, and have Luger go over clean? In this scenario the belt doesn't even come into play if they didn't want it on him just yet.

I, personally, would've put the belt on Luger even if for a short time. Nothing too much was working at the moment anywhere in the world of wrestling. While diehards such as myself were still eating it up, you didn't have the mainstream casuals that fill arenas to capacity. I don't think high school gym were even being filled to capacity at this point. There are a lot of fond memories for the time period, but the attention just wasn't there.

Be that as it may, "All American" Lex Luger is looked back at fondly by many. We're still getting new merch for the character to this day and even finally received the Hasbro style figure this year. It's always been alleged to have been part of the fabled unproduced "orange card" series. Many collectors have been suggesting that Mattel's WWE Ultimate Edition figure series include Luger in his "All American" look, complete with the USA street gear he wore during the tour. I'd be all for it.

Was this WWF run for Luger a complete flop? I'm not so sure. We're still talking about it. We're still buying the merch. You're still hearing the "I'll Be Your Hero" song in your head. To me, that's memorable. Me? I still have the "Lex Express Tour" weekly recap production music in my head. Now that's an earworm!

Your Guide To WWF WrestleMania IV!

As of press time it is exactly thirty-five years to the minute since WrestleMania IV began. If you enjoyed the previous blog entry then you already know of my love for the show and its significance. A highlight of the golden age of the World Wrestling Federation and an underrated one at that. Today, on the actual anniversary day, we're taking another look. This time we're diving through the media guide from the event. Will it be more hype? Will we uncover something new and exciting? This ain't Al Capone's vault and I'm not Geraldo -- we're gonna find something!

If you've read my previous tales of the coveted WrestleMania press kits you know that I have a belief: not every item was packed into every kit. Some may have had more press releases than others. Some may have more photos. Others may have had a unique lineup sheet or other item. This wasn't a science and as long as the WWF was getting the word of their event out they didn't really care who got what. As big and global as the WWF was getting, wrestling was still not the MLB or the NFL. Heck, no one even wrote about these kits until I did over a decade ago and I must say that I'm proud of that. One thing is for certain and that's that the media guide was only packed into kits given out to press members on WrestleMania weekend.

The front and back covers of the guide have the exact same graphics as the press kit folder itself. It has a plastic black binding that allows easy page turning. WrestleMania V has a very similar guide. The first page closely resembles the much used WWF corporate stationary of the time and features a welcome note from Michael Weber, WWF Director of Media Relations. A fact sheet page sets the scene as to what rooms the press was able to use during the event and where certain news conferences would be held. Despite the Boardwalk Hall facility being very old and rather cavernous looking in the arena itself, most everything else was going on just behind the curtain that you see on the show. Even the "locker room" was right back there.

A second page to the fact sheet lists all of the ways that WrestleMania will be distributed including closed circuit (still truly the bread and butter as far as viewing outside of the arena), pay-per-view, International broadcasts and the VHS cassette (no mention of the double set) to be released on May 11, 1988. A page detailing the television equipment notes that sixteen cameras, thirteen recorders (more than ABC used for Super Bowl XXII), three mobile production trucks, miles of cable and over 125 technicians would be used. More than $20 million worth of equipment in all.

We get a short page of WrestleMania history (only three to talk about at that point) and then we get to my favorite, the "WWF Television Network." I've said it before, but I'm sure that I'm not the only kid who, back then, thought that I was missing out on some sort of all-WWF, all day channel any time that the "network" phrasing was used. It makes sense, now, that they were referring to a "network" of shows and outlets on which to watch WWF programming, but it wasn't obvious then. I'm sure the illusion was something that they strived for. Listed are various ways to watch standard WWF programming in the Atlantic City area.

We get several pages dedicated to the card itself. While these pages regarding the matches don't divulge anything new, it's fun to see just how detailed they were. Weights, hometowns and even managers are all listed. All of the battle royal participants get acknowledged as well. When a battle royal miraculously makes it these days the wrestlers don't even get introduced on television. The last page of the card rundown is the most special. We get a listing of "Celebrity Guests" and "Other Participants" and it is here that we learn that none other than Vince McMahon was originally scheduled to welcome us to the show and introduce Gladys Knight. As we all know, this task eventually fell to Mean Gene Okerlund. McMahon, who introduced us to WrestleMania 2 and III, would not end up on camera at "the big show" again until X in 1994. No, that terrible pre-tape at VII does not count. I'm not sure who "Jessie Ventura," "Jim Koderas" and "Joey Morella" are, but they somehow made it onto the page. I guess getting the celebrity names right is more important than actual company folk.

Before we wrap it up with a look at the tournament bracket on the last page we get a "M E D I A   A D V I S O R Y" page (hey, that's how it's spelled out...) which details how highlight packages will be released post-show. Mean Gene will narrate this package and ONLY this footage can be used. Five seconds of video courtesy credit MUST be given in the form of "Courtesy: World Wrestling Federation." Don't you DARE just use "WWF."

Well, that was fun. The guides just don't show up often. Sellers often like to gush and overprice the WrestleMania-branded promo photos, but they aren't that uncommon. They're out there. Get you a media guide and you're in business.

Join us next year for V?

My Favorite Events--WWF WrestleMania IV

 “So sit back and relax, or if you’re like me get on the edge of your seat, because WrestleMania IV is next!”

– Craig DeGeorge, Coliseum Video

It's been thirty-five years since the WWF invaded Atlantic City's Boardwalk Hall which at the time was somewhat enveloped as part of the Trump Plaza complex. A polarizing event since the day it occurred, WrestleMania IV has always been one of my favorite editions of Mania. For this "coral" anniversary let's go back to "Atlantic City's Centerpiece" and see why I'm not the only fan with endless love and memories for the fourth installment of WrestleMania.

WrestleMania IV did huge business and it's easy to understand why. The company was riding high on its success at the Pontiac Silverdome with WrestleMania III one year earlier. Hulk Hogan was as recognizable as any sports star in the world and, while I feel the true "Rock 'n Wrestling era" saw its end at WrestleMania III, the mainstream inclusion was still there and thriving. It's part of why I'll never agree that Stone Cold Steve Austin eclipsed The Hulkster as the biggest star in wrestling history. Did Austin sell a few more shirts? It's possible. They were also a helluva lot easier to purchase. In the mid to late '80s almost anyone of any age knew who Hogan was. At the peak of Austin a decade later there were many people who still thought "Steve Austin" was "The Six Million Dollar Man." Trust me when I say that Austin was not the household name that Hogan was. There will never be anyone bigger in professional wrestling in the United States than Hulk Hogan.

Up front I will admit that I did not watch the event live. The first WrestleMania that I remember seeing from start to finish was WrestleMania III on VHS on my birthday in 1987. I do recall seeing highlights of IV on "The WWF Television Network." Despite being a child, I have more memories of wrestling in prime time than the traditional weekend morning slots. Therefore I likely saw highlights on Prime Time Wrestling. Another interesting memory is that, despite never being much of a boxing fan, for whatever reason my mind associated the look of WrestleMania IV with boxing. It makes sense, I'm just not sure how I picked up on it at the time. Personal memories for me also revolve around the build and the aftermath. My dad and I watched both the January 2nd, 1988 Saturday Nights Main Event (Andre's attack on Hogan) and The Main Event on February 4th as they happened. After WrestleMania, like legions and legions of other kids, I was fascinated by the VHS release. A pop-up box featuring The Hulkster? A double tape set? WWF marketing magic at its best.

Speaking of that VHS, this is one of the few Coliseum Video WrestleMania releases that completely trumps the original pay-per-view version. Very little is edited out (I do believe a bit is missing from the Rick Rude-Jake Roberts match which, as you know, is not a big loss) and a bunch of extra content is included. An extended intro, a brief rundown of "WrestleMania Weekend," and special backstage promos. It's a surprise to some that the legendary sequence of Bobby Heenan receiving his "special package" was a Coliseum Video exclusive. It's so memorable, and important to the event, that many figure it was part of the pay-per-view. Speaking of the "WrestleMania Weekend" footage, what you're seeing is actually what turned into what became known as WrestleMania Axxess years later. Look for Brian "Blue Meanie" Heffron in the sequence showing Ricky "The Dragon" Steamboat signing autographs!

I know that I'm not a product of my own era and my tastes skew very differently from others around my age, but I never got the need for modern rock music in virtually any event from any wrestling promotion in the past twenty-five years. Other sports don't always go with it, yet wrestling inexplicably feels the need to be "edgy," or something, and shoves "modern rock" down our collective throats. That being said, I love the simple sax intros for Mania 2 and III and the extension of the classic "What The World Is Watching" music intro for IV. Remember, less is more. I recently uncovered info about what seems to be a last minute change in the opening minutes of WrestleMania IV. If you're a follower of the blog on Instagram, you already know what it is! If you don't have a clue, all that I can advise is to stay tuned for the next blog entry.

Back then everyone knew who the celebrity guest were, too. The world recognized Vanna White, Bob Uecker, Robin Leach and Gladys Knight. It isn't like today where people are actually labeled "racist" for not knowing certain WrestleMania celebrity guests. Yes, folks, it's happened. In watching the hype and at the event itself, it's interesting to note that Vanna is rarely mentioned without the full "Wheel of Fortune's Vanna White" title. It had to be something in her contract. There's even a match on a pre-Mania edition of Wrestling Challenge where Gorilla Monsoon corrects Heenan into saying "Wheel of Fortune's Vanna White." It continues many times throughout IV until Uecker suddenly decides that she's "some guy named Vance White."

Speaking of Gorilla, I've made it no secret over the years that I prefer his broadcast booth partnership with Jesse "The Body" Ventura. They tended to be brought together only for special events and to this day I find their commentary somewhat comforting. It felt real, unrehearsed and natural unlike anything you'd hear on WrestleMania today. I'm not putting down the modern product, I'm just pointing out things that even the staunchest of modern day supporters are forced to agree with.

The show itself is long and the crowd is admittedly not as responsive as a WrestleMania audience should be. The reasons for this have been discussed ad nauseam, but I will say that if this same exact show, tournament matches and all, had been held at the Pontiac Silverdome with that size crowd consisting of true wrestling fans, WrestleMania IV would be remembered far differently. I'm not saying that it was the most perfectly booked show ever put out by the World Wrestling Federation, but it definitely holds a reputation in some circles that it simply does not deserve.

I'll go as far as to say that WrestleMania IV frankly wasn't the place for the "five star matches" that many of the shows detractors wish would've happened. Yes, you occasionally did get your "mat classics" like Steamboat-Savage and British Bulldogs-Dream Team at the early WrestleMania shows, but that's not what the name nor the company were built on at the time. It was glitz and glamour, stars and spectacle. What I call the "What The World Was Watching" era began at WrestleMania IV and it was never more true of a motto than at this time.

As far as storytelling in wrestling, it's never been better than right here. One of the single most memorable storylines arguably took off at this very event and culminated one year later in the same arena. That, of course, is The Mega Powers exploding. In addition you had a cast of dozens who nearly all qualify for "legend" status all these years later. I find it very hard to believe that the same will be able to be said about many stars of the modern product. I word it that way as I don't believe it to be the fault of the current talent as much as it is the presentation that they're forced to deal with. Eh, the scripted promos could go, too.

Thankfully we're left with more than just memories three and a half decades later. The WrestleMania marketing machine seemed to really take off with IV, again building off of the success in 1987. Posters, apparel, press materials and other souvenirs are aplenty. The aforementioned VHS tape is arguably the most beloved and remembered release in the entire Coliseum Video WWF library. Back then and even now I also most associate the WrestleMania VCR game with WrestleMania IV, especially since it was released the same year and featured footage from the event.

Lost media has become a big deal in recent years. The definition of such being film, photographic or print content that was known to exist at one time but is no longer readily accessible. There are two forms of "lost media" pertaining to WrestleMania IV that seem to have disappeared. The first was an amazing photo gallery of fan-taken shots during the weekends of WrestleMania IV and V. Most of the pictures were of the wrestlers in and around Trump Plaza. They were truly fascinating photographs and I lament not saving them. The other was a video which was available on YouTube just a year or two ago. It was a press conference, held seemingly the day after IV, in a room likely somewhere in the Trump Plaza hotel. Mean Gene Okerlund interviewed The Macho Man, Elizabeth and The Hulkster in front of dozens of press members. 

As for additional content that is still out there to view, it's actually fairly plentiful. YouTube has collections of 1988 episodes of Wrestling Challenge surrounding Mania IV. The post-event shows feature promos in front of the "glittery globe" interview backdrop with not only the celebrities but also the wrestlers themselves highlighting upcoming feuds-some of which happened and others that didn't. Also on YouTube is a nearly nine minute radio segment off of New York's WFAN featuring early "smart mark" speculation and a call-in from someone in Atlantic Coty the night before. For those without a VCR, DailyMotion has the Coliseum Video extras currently uploaded in amazing quality. As I alluded above, I feel that those extras are essential for full WrestleMania IV enjoyment. Also readily available via Peacock/WWE Network is the last episode of Prime Time Wrestling before the show. Gorilla and Bobby bring the laughs from all areas of the Trump Plaza hotel and casino complete with great glimpses of some amazing Mania advertising.

Although there are a few gems hidden inside of it, I don't highly recommend Bruce Prichard's podcast review of the event. Despite the show being his first WrestleMania he doesn't have much good to say about it. He DOES offer a good reason as to why Savage-Steamboat II didn't happen at the show and it's reasoning that this fan agrees with. Lance Storm, who attended the show, offers a few fascinating photos that he took (including a GREAT WrestleMania IV billboard shot) however his written commentary and review of the show impress me about as much as Prichard's reflections. 

I don't know that anyone has written as much about this show as I have and next time, to celebrate the actual day of the event, we're giving you even more IV! How about an inside look at an actual artifact from the show? You've seen the press kit. Now we're going to go through the actual WrestleMania IV media guide which was only included in the press kit at the show itself. You saw a bit of it on Instagram a few weeks ago, now it's time to see What The World Was Watching just as if you were there covering the show yourself! Stay tuned...

Wrestling MarketWatch: More Of What The World Was Watching!

While not the very first edition of Wrestling MarketWatch, it was well over a decade ago that we looked at items that “The World Was Watching.” These were figures, magazines and other collectibles that emanated from the time period that many consider to be “the golden era” of the World Wrestling Federation. Seeing as that this year is the 35^th anniversary of one of the prime shows of the era, WrestleMania IV, I’m sure that we’ll be discussing this period more in the near future. As for now, let’s look at what classic items of the day recently sold for at auction. As always in Wrestling MarketWatch, prices are for unsigned items even if the photo shows otherwise.

*Seeing as that it is in fact the “coral jade” anniversary of WrestleMania IV, we may as well kick it off with an item from that show. I’ve been pleased to see that more and more people have admitted loving the show in recent years. For a long time, it felt as if I were the only one. I’m sure that I’ll rant more about that in the coming months. None the less, I would say that this show really has the most branded items of the first few WrestleMania events. With both the WWF and the Trump marketing machines behind it, it isn’t hard to understand why. One of the focal points of the show was “Million Dollar Man” Ted DiBiase and his somewhat underhanded quest to become WWF Champion. After all, he was the catalyst for the tournament happening to begin with. The WrestleMania IV branded promo photo of DiBiase, along with bodyguard Virgil, recently sold for $30.

*WrestleMania IV had the perfect follow-up with WrestleMania V. While you could throw a few other duos into the argument, I would say that no two WrestleMania events are better connected than these two. Not only does the title story begin and end between the two shows, but the overall look and feel of the shows are forever intertwined with both being held at Atlantic City’s Boardwalk Hall. The WrestleMania V program has a wide range of recent selling prices going anywhere from $20 to $75. Even the difference of the newsstand edition against the one sold at the event (the photo included illustrates) has zero effect on price. Condition is usually key, but even that seems to have gone by the wayside. I can recall a time when the early WrestleMania programs sold for little more than common magazine issues of the day. Not so much now.

*One item shown in the first MarketWatch under the “The World Was Watching” theme is the LJN WWF Wrestling Superstars Vince McMahon figure. Here he is again and boy has that price changed. At the time it was rather surprising that the figure was selling for nearly $100 carded. The price has now gone up to between $300-$600. I’m still grateful that, nearly thirty years ago, I picked one up for $25 as part of a “warehouse find.” Even loose examples are skyrocketing. The man who took wrestling to places it had never been, especially in this era, still holds clout. The huge shoulders and cleft chin remain a staple in anyone’s LJN collection.

*In the tag team ranks I’m not sure that any twosome is better remembered from this period than Demolition. Ax and Smash are my own favorite tag team and around these parts we don’t even entertain the notion that they’re some sort of ripoffs of the other guys. May they have started that way? Possibly. But the advantages of Demolition over the Road Warriors can be seen by any knowledgeable fan. Everyone should respect what the L.O.D. did, but Demolition did their own thing and didn’t overstay their welcome. One of their drinking glasses recently sold for an average of $25. The prices of wrestling cups and glasses are definitely on the rise. In this particular one you can fill it with your favorite fruit juice and get your daily act of…nutrition.

*You can’t talk “What The World Was Watching” without mentioning The Hulkster. In fact, one of the many ways that fans could watch him and the rest of the WWF Superstars was by laserdisc. For a short time, anyway. Coliseum Video released four of their titles on the long defunct platform and one of which was the first released titled “Hulkamania.” Many of you will be familiar with it from its VHS release, but the laserdiscs are so much cooler to collect. It’s both a blessing and a curse that only four saw print. The Hulkster recently sold for $50 in this format. This is a nice set of early home media relics that can be quickly completely.

Monday Night Raw may be coming up on its thirtieth anniversary, but that just doesn’t hold the nostalgia for me that the ‘80s stuff does. I know many of you are the same way. It isn’t even our ages. There was just simply a magic in that Hulk Hogan – Randy Savage – Andre the Giant era that could never be duplicated. Even watching the shows back now, it’s evident that perhaps the world had become two cynical for magic like that. The grandeur was replaced by grit, or at least a manufactured version of grit. The company evolved as the tastes of the world changed. I’ll stay back when life was fun, thank you…