15 Years Later…Bruno & The Wrestling Legends Cards Are Still Uno

It’s an odd feeling to be doing a follow-up to an entry published nearly fifteen years to the day earlier. Even odder is that I had to research when the original was done and it just so happened to be way back on July 20^th 2010. A completely different world is so many ways, yet, here we are without any huge visual changes like in the span of, say, 1965-1980 or 1980-1995. I almost feel like visuals have stopped changing somehow but that’s not the topic at hand.

Back in 2010 I either tracked down or was pointed in the direction of a man named Tim Ferrante who, back in the ‘90s, was vice president of a company called Imagine Inc. While many know the company for publishing trading cards and other items in the vintage horror/sci-fi genre, wrestling fans are aware of the name for being behind Bruno Sammartino’s autobiography and the 1991 Wrestling Legends trading card set. It was the latter which Mr. Ferrante was kind enough to speak about. He even provided rare trade show photos highlighting the association with “The Living Legend.” It became one of the highest-read entries in the history of this blog.

Fast forward to March 15^th 2025 and I finally find myself speaking to the other side of the creative force behind these early ‘90s Bruno relics – a man by the name of Bob Michelucci. From being one of the zombies in the original “Dawn of the Dead” film (made in a huge location of my childhood – Monroeville Mall) to being involved in endless other projects in design and marketing around the Pittsburgh area and beyond, Michelucci is an unsung hero to so many of us. Speaking with him you not only walk away with more behind-the-scenes info than you ever thought you’d know but you also get the feeling that Mr. Michelucci is unaware of how much joy he’s brought to so many, whether it be in the spotlight or behind the scenes. It’s just his life’s work.

It was the “Bruno Forever” event, covered in an earlier entry, where I finally met Mr. Michelucci. A few months later he hosted a weekend long event, at the aforementioned Monroeville Mall, called a “living estate sale.” Even with being involved with and/or behind so many projects over the years, Michelucci is a collector himself. Like with all of us collectors eventually comes the time to downsize. A small portion of the large sale included items from Michelucci’s days working with “The Living Legend.”

I was able to add a few things to my own vast Bruno collection including the trade show photos that you see here which also feature Bill “Chilly Billy” Cardille (Pittsburgh broadcasting legend and host of of Pittsburgh’s Studio Wrestling), Johnny Valiant and photographer George Napolitano. They’re a fascinating glimpse back to when you actually had to bring a camera to such an event. No whipping out your phone here. The photos range from the Vegas trade show which was also shown thanks to Mr. Ferrante back in 2010 to local signings here in Pittsburgh.

I also finally picked up a signed Bruno LJN Wrestling Superstars poster. I never did start getting the LJN posters signed, instead concentrating on having the carded figures themselves signed, but what a way to start. Normally I’m not interested if something is signed to someone who isn’t me, but occasionally an exception is made. When it’s signed to the co-author of the autobiography of the signer it’s definitely one of the latter times.

Rounding out the Bruno haul was an original flyer advertising the book’s availability and the last piece to the Wrestling Legends trading card set. There was an initial base set which my father bought for me way back when the cards were new. There was also a set featuring a special eight card gold bordered autographed subset. This version, which was very affordable even back when I did the initial blog entry, has soared in the recent years as it features the only officially signed cards of Buddy Rogers and Lou Thesz. What I still needed was an unsigned set of those eight special cards which was also released. My set is finally complete.

Best of all were all the stories Bob has about those Imagine Inc. and Bruno days. He mentioned that, even then, some guys just weren’t able to be part of it. This was long before the days of “Legends Contracts” but you can imagine that names like Gorilla Monsoon, George Steele, Jay Strongbow and Pat Patterson probably would’ve been included but were still very much employed by the WWF at the time. Bob also never let it goes unmentioned as to what a great guy Bruno was. He is so very much right.

Stay tuned to our Facebook blog page for info on future “Living Estate Sales” that Mr. Michelucci will hold as I will be passing the info along there. Also, I still stand by my claim from the original entry in 2010: the 1991 Wrestling Legends trading cards are STILL the most underrated wrestling cards of all-time.

The Mouths That Roared…And Chewed Turnbuckles

I may complain a lot, but I do try to be fair about it and admit when that complaining is unfounded. Initially, I complained about The Coliseum Collection. I don’t recall how public my complaining was, but I definitely groused a bit. “Here we go again.” “More expensive remakes of figures that we already have.” “The SAME Jake The Snake that we just got in the Legends line?” Well, I was wrong. Between the figures themselves, the packaging and the overall presentation I’ve really taken to the line. That’s why I was actually sad that the latest entry, Rowdy Roddy Piper vs George “The Animal” Steele, was met with a delay. In a few ways, which we’ll get to, these were actually the most anticipated Coliseum Collection entries to date for me, personally. No, we’re not seeing never before made names here. That’s not what The Coliseum Collection is about. We’re seeing top quality modern representations of the characters that made up the beloved LJN Wrestling Superstars line. It’s a true testament to that line that both of “the biggies” (Mattel WWE and Jazwares AEW) are paying homage in their own way at the same time. Let’s see the latest that Mattel brings to the table…and to the turnbuckle!

For as many Piper figures as have been produced I still feel that the longer haired look has been better represented than the short hair style. As far as Mattel goes, the short haired look was long due an upgrade. We were given a taste several years ago with the absolutely great “boxing” Piper figure and, thankfully, the head sculpt from that set is included here, as well. Steele is returning to the Mattel lineup for the first time in years altogether. Both of his previous releases were the same base figure. It was a nice figure but the torso was just a tad too thin for the bulky brawler. I always said that for your shirtless George Steele needs you’d go with the Jakks Classic Superstars version. Since the first Mattel release had a shirt, he was your “go to” for pre-match Animal. Now we’re hopefully getting definitive versions of both.

The packaging on these is grand. There’s no other way to put it. The sturdy and immense outer box featuring spectacular art of these legends opens up to house individual carded versions of the figures in packaging directly paying homage to LJN Wrestling Superstars. It’s a fun touch that the figures are even posed inside of the boxes the way that the old LJN figures were sculpted. The accessories are housed in the boxes below each figure which is were the old LJN posters would’ve been packaged. The Coliseum Collection is certainly growing, as evidenced by the back of the cards! Though he was shown on the back of the debut Coliseum Collection set, the SDCC exclusive Ultimate Edition Sgt. Slaughter is no longer shown on the back. It’s up to you to decide if he’s part of The Coliseum Collection or not, just as it is with the Hasbro LJN-styled figure on which this Slaughter is based. We know that The Hitman and The Anvil will be joining this card back next year. It should be noted that, unlike that SDCC Slaughter, the packaging since has not been 100% “collector friendly.” While you can certainly return these figures to look exactly the way that they came, several of those useless plastic restraints hold them into their individual bubbles.

You get plenty of accessories with these figures including a total of three heads for each and multiple hands. Piper has his shirt, microphone, belt and kilt while Steele includes his own shirt, turnbuckle and Mine. You don’t have to ask who Mine is, do you? Mine has long been a beloved (and pretty) face here on this blog and if you follow the blog on social media you just saw the real deal in an “ad” for this entry. Mattel was the first to bring Mine to the figure world (Jakks showed a bendy-styled prototype at a preview event, does ANYONE have that picture saved???) and it’s good to see him making his return here. The turnbuckle is from the Mattel New Generation Arena set but this one is cut at the top and includes removable “stuffing” for George to gnaw on. You’ll note the lack of red trim on Piper’s shirt and that is due to it being missing in the Piper LJN release. Prototypes of that figure showed the infamous Piper “panther face” shirt which will ultimately never be released. That shirt was white with no trim and LJN likely just replaced the panther with the “Hot Rod” logo thus bringing us what we got in the ‘80s and now on this tribute figure. Other figures in the Mattel line have had the on-screen Hot Rod shirt with trim included if you don’t already have it.

I like the array of heads and hands included. Since the two really aren’t far off in skin tone ultimately any hand here can be used on either figure. The hands that come attached to Steele in the package have only been released once before to my knowledge, with the NXT Cameron Grimes figure. For him they were used to grasp money. Here they’re perfect for George to clutch the turnbuckle. I love the new more pensive George Steele head sculpt, though I think we could’ve had our first no-tongue-showing head in the history of figures of “The Animal” had it been done a little different. Piper’s heads are great, too, especially the aforementioned one originally used in the boxing two-pack with Mr. T. This is exactly the face that you remember any time that Hot Rod was going off on a rant in Piper’s Pit.

I think we have the perfect George Steele here. It’s absolutely everything you’d want in “The Animal” and the body type is exactly right this time around. Does it make the original Steele releases useless? Not in my book. That one can represent ‘60s-‘70s Steele when he was making Bruno’s life a nightmare. As far as ‘80s “boom era” Steele ready to chew turnbuckles on Saturday Night’s Main Event and/or attempt to rescue Elizabeth from “The Not-so-Macho Man,” this is your Animal. Piper is great, too, and fits right in with the inaugural WrestleMania figures that we’ve seen over the past few years such as Hulk Hogan and Mr. T. As with most Piper figures I think it’s a tad too muscular, but with most wrestling figures your eyes will just overlook it. Picture Roddy running his mouth as only he could and a few extra bulges really don’t make much of a difference.

The Coliseum Collection has really become a highpoint of modern wrestling figure collecting for me. It isn’t so much the “Ultimate” body type. It’s the packaging presentation to the accessories to the availability. You know that with the latter I am a huge champion. Everyone should have a fair shot at getting everything introduced in a figure line. Even if it’s a short twenty-four hour window, in 2023 that’s enough time for anyone to pause and place an order on their phone. All three of the Coliseum Collection sets released thus far are available to purchase and that’s a great thing. If someone is just getting started with the line they should absolutely be able to go back from the beginning. With The Hart Foundation joining the ranks in 2024 it’s definitely a growing line. I would not even poo poo the idea of Mattel branching out to “What If’s” by including names who weren’t necessarily in the original Wrestling Superstars line but maybe could’ve been.

I also want a new Hillbilly Jim. Was there anyone more iconic in the original LJNs? Don’t go messin’ with my figure wants!

Wrestling MarketWatch: Back To The ‘80s!

I remember my early days of going to toy shows. You know, that great time before every single event labeled itself a “con.” When you could pull a loose “black card” LJN from a 75 cent box. The good old days, as it were. Anyway, I’d often see the same guy in those peaceful morning shopping moments. Physically he wasn’t always the same person, though sometimes he was. It was more of his style, if you can call it that. It was men in their 60s or 70s. Always hunting items from old sci-fi entities like “Forbidden Planet” and discussing the nuances of “Robbie the Robot.” Loudly, for everyone to hear. Always slicked back silver hair, drenched in a half bottle of Aqua Velva and, sadly, just the picture of loneliness from top to bottom. I didn’t pity these men. I guess, in my mind, I sort of applauded them for putting themselves out there and thinking nothing of it. Those types don’t show up much anymore. They’re either, sadly, gone, or are just no longer interested. Have us fans of ‘80s entertainment and pop culture replaced them? In a sense, I guess. But I’m not lonely, I don’t use Aqua Velva and I cannot stand hair product. I guess I have those three things going for me.

In any case, this blog is certainly a place where we celebrate those who love the past, so this time in MarketWatch we’re goin’ “Back to the ‘80s!” It’s been a year since we last tackled the topic in MarketWatch and we’ll even check in on an item that we looked at back then, too. Did the price go up? Did the price go down? My lips are sealed. Well, until we look at that item, that is. As always, prices listed are for non-autographed examples unless noted.

*You might say that the ‘80s were beyond the heyday of Bob Roop, but he was still tearing up rings in Florida and Kentucky among other places. Long known for his legitimate wrestling skills (find the film of him “stretching” wrestling hopefuls under the watch of Eddie Graham), Roop is an excellent story teller as well if you engage him on social media or have the chance to meet him at an event. He’s particularly proud of his tours of Japan and has quite the memory of his career. He was included in one of the coveted Wrestling All-Stars trading card sets that have gotten a lot of attention over the past decade. His card has been recently selling at auction for an average of $40.

*One man who definitely had his best moments in the 1980s, despite starting the decade prior, was Don Muraco. The Magnificent One was a headliner virtually everywhere he went and owes his immortality to being a memorable face during the early WWF “expansion” years. While he ended his WWF career as a babyface in late 1988, Muraco was a pure heel. His antics with Mr. Fuji are the stuff of legend but I still think that eating a sandwich while demolishing a hapless enhancement talent sums up Magnificent Muraco just perfectly. He didn’t have too many magazine covers, oddly enough, but the May 1983 issue of Sports Review Wrestling, featuring Muraco with the classic WWF Intercontinental Belt, has long been considered a favorite by many. The issue recently sold for the very attractive price of just $12.

*Back in the ‘80s you had VHS, BETA and Laserdisc to preserve wrestling viewing for the future. Amazingly, the lesser of the three as far as quality, VHS, ultimately won out and would reign supreme until the late ‘90s. In the past nearly fifteen years of this blog we’ve talked about the Coliseum Video WWF Laserdisc collection a few times. There are only four titles and it’s a really fun set to have. The large covers/sleeves offer that same feel that records do. It’s why digital media will never truly replace physical for a lot of people. It’s sort of interesting that, when the autograph business (and if you don’t think it’s a business, check out the prices) is at a record high, some of the best items to be signed are on the downturn as far as being produced – that, again, being physical media. You can’t get the movie star to sign a digital copy of their latest film. Regardless, we have all the classic stuff and that’s what we’re celebrating here. The Laserdisc of the first WrestleMania recently sold for $75.

*One man who was a star in the ‘80s, but also the ‘70s and every decade since is Jerry “The King” Lawler. Whether it be as the absolute King of Memphis Wrestling, the cowardly heel wrestling/announcer in the WWF or as one of the most recognizable true legends of wrestling, The King reigns supreme no matter what he does. He even released music as you’ve no doubt seen on this very blog before. He likes to joke that his albums weren’t released, they escaped, but we know that The King has the talent for anything that he does. Though there was some sort of reprinting of his albums in recent years, nothing beats the originals. A copy of Jerry Lawler & The Nunnery Brothers Band recently sold for $40. Memphis music never sounded better. Well…

*Ah yes, the item we looked at one year ago! Who was bigger than The Hulk and The Hillbilly? Hillbilly Jim gets a lot of meaningless criticism from those who don’t realize that wrestling is a show. There’s a reason why he’s so remembered. He’s a mountain of a man, had a great character and a load of charisma. Don’t tell me “oh, but Jim Crockett wouldn’t have had him.” No, they had Hepatitis-plagued Boogie Woogie Man and crowds of 1,000 while Hillbilly Jim was “stinking up the joint” to electric audiences of 20,000. You know I’m kidding. You all know that I love JCP as much as anyone else. I’m just pointing out how silly it is to say one was better than the other. Anyway, I’m feeling as if the prices that surged in 2020 on most collectibles are finally coming down. They have to…who has any money? One year ago the LJN WWF Wrestling Superstars Hulk and Hillbilly tag set sold for $600. It’s now averaging half of that at $300.

And there you have another trip back to the ‘80s and maybe even a little social and wrestling commentary thrown in. Are us ‘80s fans REALLY replacing the previous nostalgia hunters? Eh. I think that some of us know how to keep it on a better level. Even still, maybe it’s not such a bad idea to be like them after all. What were they doing? Being themselves. If we had more people who weren’t afraid to be themselves perhaps the world would look a bit less clownish that it currently does. There you go. Some food for thought and reflection, as well.

Who says that you don’t get it all in the wrestling memorabilia blog?

Ram Jam!

Looking back at the past fourteen years, I’m really surprised that I’ve never done an entry on “The Wrestler.” I did do one on the very different 1974 version, which we’ll talk about a little here. I’m sure that, considering it was a very hot movie the year that this blog started, the Mickey Rourke version was mentioned somewhere along the line. There isn’t too much merchandise for the film itself, but it does have connections to other bits of wrestling memorabilia. It also happens to be one of my favorite movies of all-time.

I tell people who haven’t seen it that it really isn’t a wrestling movie at all. Wrestling is a theme and major backdrop, for sure, but really it’s a human interest story. I hate to admit it, but if it didn’t have the wrestling connection I probably never would have seen it. Also admittedly, I’d be greatly missing out. It’s a tragic, but very familiar, story interlaced with a lot of humor. Humor? Yes, humor. And I’m sure that I’m not the only one who sees a lot of the humorous bits. I find that it’s good to laugh, even when confronted with less than great prospects in life. If you truly sit down and take the film in, you’ll see it.

If you haven’t seen it, the film follows Randy “The Ram” Robinson played to perfection by Mickey Rourke. The character is an amalgamation of several wrestlers, notably Jake “The Snake” Roberts and Lex Luger with a dash of Hulk Hogan thrown in. The Robinson character seems to have reached the heights that Hogan did in the ‘80s, so his name has to be included. It also could viewed as somewhat autobiographical for Rourke himself. It takes place in a fictional world where “WrestleJam” replaces WrestleMania and the big wrestling group is referred to as “The Show” rather than “The Fed.” These details aren’t totally fleshed out and we don’t need them to be. This story is about the rise and fall of Randy the Ram from the ‘80s until the then-present day of the late ‘00s. Like many real life wrestlers, Randy struggles with the fall from grace, personal relationships, finances and the inability to give up the glory.

The show opens with a montage of pictures and magazine covers from Randy’s glory days. Rourke’s head is placed onto Luger’s body for photos of the wrestler in his prime. Per the producers, permission was granted from the magazine publishers to use many of the old titles and designs. You’ll even notice some of the old back page ads. The montage features voiceovers of Larry Zbyszko and, more notably, Chris Cruise “calling” some of Randy’s old matches. In the opening moments of the film a magazine is signed by Randy. The “fan” getting the magazine autographed is actually the writer of the film, Robert Siegel.

Throughout the film Randy drives a very worn old van to various shows and other places of interest. Early on, we see the outline of a figure mounted on his dashboard. It’s supposed to be Randy himself but anyone reading this blog would know that it’s actually an LJN Wrestling Superstars Randy “Macho Man” Savage figure. As the story goes, the Savage figure, which was likely customized to resemble The Ram, was lost during production. Later, in a very well-lit outdoor scene in Elizabeth, NJ, the figure was needed again. This time it’s a Jakks WWF Bonecrunching Edge figure. We also see a child playing with this figure later on. The Japanese magazine "Cinema Rise" features a great still showing the LJN in their issue covering the film.

That’s not the only figure which we see make a big screen appearance. One scene with a mix of humor and tragedy has Randy at a wrestling legends signing at a VFW hall somewhere in Jersey. While the majority of the other “legends” are unknown extras, the one parked next to Randy who actually gets a scene hugging our star is known to all of us: the late “Luscious” Johnny Valiant. It’s never clarified if he’s playing himself or not, but he has a boxed Figures Inc. Legends of Professional Wrestling figure on his table. Could it be “brother” Jimmy? There are other tables filled with merchandise at this mock show including magazines, shirts and Coliseum Videos. This is one scene that I often had to clarify for folks back then. The scene is meant to be a letdown for Randy in that the event is poorly attended. While situations like that did occur, I can tell you that the era in which this movie was filmed is what I call the “golden age” of the wrestling convention. In real life, conventions were packing fans in and overselling tickets to the point that you weren’t sure if you’d even get what you came for. That, however, is a story for another book…

It should also be pointed out that a working NES game was created for the movie. A mix of the real-life “Pro Wrestling” and “WrestleMania” games, Randy and his neighbor are shown playing “WrestleJam ’89,” a game created in story to reflect the biggest match of The Ram’s career. The producers took pride in that the game was made specifically for the and scene and was actually playable!

I still remember word going out as to where they would be filming. Heck, I even remember when Nicholas Cage was still attached to the movie. Due to plenty of other things going on at the time, there was no traveling for me to appear in any of the show scenes, though I do recognize plenty of faces. The truth also is that up until this movie, I’d never been too enamored with wrestling on film. I had no reason to think that this one would be any different. The original 1974 version of The Wrestler, a completely different film, is a fun watch but is by no means a great movie. It stars Edward Asner and Verne Gagne with memorable scenes with other wrestlers such as Dusty Rhodes and Dick Murdoch. It also contains a rare appearance by Vincent J. McMahon. It’s worth a viewing, but this is one time when something more modern is better than something from decades ago.

While I didn’t get to attend any of the filming, my jaw did drop several years later on a visit to Jersey. It’s become a personal tradition that the night before a trip out to The Garden State, always for a wrestling convention, I watch the film. It’s relaxing for me and has that gritty Jersey flavor. Not a flavor you want in your mouth, but it’ll pump you up for a road trip. In 2012, the Friday night before a convention, we attended an indy show with a mini-convention attached. I knew that we were going to Rahway, NJ and that some of the movie had been set around there, but I guess I never put it together just how much. As we entered the doorway/vestibule of the building I felt a feeling of déjà vu. I’d never been to Rahway before. How could this be? It was because Randy the Ram walks through the same door and into the same building for an indy show at the same venue, The Rahway Rec Center. Wow. Considering that both The Great Muta and Mil Mascaras were on the card that I was seeing that night? Triple wow.

I’m sure that this movie is streaming somewhere. A physical copy (always best!) is probably available for under $10. I don’t like when people give me viewing recommendations because I never end up getting around to them and I disappoint that person, but I’ll be a hypocrite: watch this movie. My favorite scene? The deli scenes. (‘A little moaaaaar…”) See, I told you this wasn’t a full “wrestling movie.” A word of warning: there’s enough adult content in it that I wouldn’t recommend it for kids, but that’s your decision. I will also say that, while this blog has always been family friendly, I must stray from my normal standards so that I can leave you with my favorite quote from the film…and then go and pop it in the Blu-Ray player…

“The ‘90s fuckin’ sucked!”

Coliseum Collection Vol. 2!

Timing is everything! As if you don’t already know by now (thanks to following me), we’re mere weeks away from celebrating thirty-five years of WrestleMania IV! Today we’re looking at two wrestlers who battled in the first round of that legendary tournament due to their two newest figures being fresh from the Mattel factories. That being said, as much as I love any show there’s always a match or two that I don’t care for. We can all agree that while Ravishing Rick Rude versus Jake “The Snake” Roberts certainly evolved into one of the more memorable feuds of 1988, it isn’t one of the highpoints of WrestleMania IV. In fact, it wasn’t even originally intended to become a feud following the event! Just who was “The Snake” scheduled to feud with into the summer? Stay tuned for a “flashback” or even a “greatest hit” following the latest from the Coliseum Collection.

It feels like I just reviewed Hulk Hogan and Terry Funk from the first Coliseum Collection release. At the time, Roberts and Rude had been announced as the second installment in the series and I was less than enthused. The Jake felt like a near redo from a Mattel Legends release of not long ago and, while I understand the LJN-esque style choices, there were so many other Rude tights designs that I would rather have had. That being said, as time grew closer to order I became more and more excited for this one. Again, timing is everything and I think it hit me right where it needed to. Right in the WrestleMania IV “feels,” as the kids would say. The price point for what debuted as such a quality product really isn’t arguable, either. When you look at more detailed figure releases in this day and age, the price that these Coliseum Collection releases currently sit at isn’t bad at all. And I’m cheap!

We once again get the dynamic and rather impressive packaging here as we did with the first Coliseum Collection set. The figures are posed as close as can be to the LJN Wrestling Superstars releases with all of the non-LJN accessories packaged in a box below the figure. Longtime readers will know that I love this. Nothing aimlessly floating around. It should be noted that the SDCC Sgt. Slaughter figure, which was released before the Coliseum Collection and wasn’t named as such but was included on the first CC cardback, is no longer shown. Perhaps they’re only going to display the latest releases? If this series goes long enough it would certainly be impressive for them to do a cardback with a few dozen figures like the well-remembered later LJN cardbacks. And if they don’t, I’m sure someone will whip one together for an impressive Instagram pic, at the very least.

I admit when I’m wrong and Mattel did in fact prove just that. I really like the Jake figure. Granted, I feel like the Legends version of this figure is somewhat of a waste now, but this “Ultimate” version improves upon it immensely. The Jake body type is great. I wasn’t sure how well it would translate into “Ultimate Edition” style, but it definitely works. Damien will be the highlight for most as I don’t think we’ve ever received a better version of Jake’s famous companion. It’s bendable, like the original LJN version (remember when Jimmy Hart called it a green bean on the Coliseum Video Hart Foundation release?), but the detail is just amazing. It looks as if it could slither away. The highlights for me are definitely the heads. The cocked eyebrow and you-know-what-eating grin heads are out of this world. The tights are, of course, designed to match the LJN but regardless they’re generic enough to really fill any Jake needs up until ’91 or so.

You knew I’d love Rude. We all love Rude. And I don’t think Rude’s had a bad modern figure. It’s deserving seeing as his LJN and Hasbro figures, while beloved and collectible, were not ideal to play with by any stretch of the imagination. This Rude is right up there. While there are so many different versions that I still want to be produced (short-haired WCW era, “traffic sign” tights), this is another great addition to your Rude shelf. Who doesn’t have a Rude shelf? I’d prefer that the robe had been in a color such as blue that wasn’t already released, but another red won’t hurt. Again, the heads here are what make the figure. And oh yes. The kissy face. This figure is ready for a Rude Awakening. Thanks to the “Ultimate Edition” shoulder joints, Rude can dance as much as he wants…until Jake slaps on the DDT. This one also works well for pre-WWF Rude representation.

Any complaints are few. Rude's robe feels a bit thinner than the original release of the red robe, though I didn't have a chance to compare. The lettering on the back also seems a bit light. The heads weren't as easy as some have been to change out. While I had no problem removing them, at times they felt as if they were a bit high off the peg when putting a new one on. I still don't feel the need for each and every figure to have the "butterfly" shoulder articulation as it's called, but it is pretty handy here. Rude can "dance" as mentioned above and it absolutely lends itself to poses with Jake and Damien.

I must say, like most of you, I’m becoming a big fan of the Coliseum Collection. Any time that a company can make me want figures that I don’t have much desire for…well…you know they must be good. Another thing that I like is that they aren’t selling out immediately. Mattel Creations is making them available to all and to me that’s what collecting should be all about. Who’s up next? Fast predictions? Macho Man/Liz? Heenan/Albano? (Captain Lou is heavily rumored to be joining the Mattel lineup) Andre/Piper? I’d love to throw out something like Hercules/Billy Jack or Adonis/Hillbilly, but I try to stick to the parameters of what we’re aware is available to them. In fact, the person that Jake was originally slated to feud with post-Mania IV is within Mattel’s boundaries again, but seeing as that we’re getting a “Greatest Hits” release of him, I’m not sure how soon he’ll be entering the Coliseum Collection. Then again, Mattel, he is a favorite LJN of mine and I’d buy any Harley Race you threw at me…

Wrestling MarketWatch: More Of What The World Was Watching!

While not the very first edition of Wrestling MarketWatch, it was well over a decade ago that we looked at items that “The World Was Watching.” These were figures, magazines and other collectibles that emanated from the time period that many consider to be “the golden era” of the World Wrestling Federation. Seeing as that this year is the 35^th anniversary of one of the prime shows of the era, WrestleMania IV, I’m sure that we’ll be discussing this period more in the near future. As for now, let’s look at what classic items of the day recently sold for at auction. As always in Wrestling MarketWatch, prices are for unsigned items even if the photo shows otherwise.

*Seeing as that it is in fact the “coral jade” anniversary of WrestleMania IV, we may as well kick it off with an item from that show. I’ve been pleased to see that more and more people have admitted loving the show in recent years. For a long time, it felt as if I were the only one. I’m sure that I’ll rant more about that in the coming months. None the less, I would say that this show really has the most branded items of the first few WrestleMania events. With both the WWF and the Trump marketing machines behind it, it isn’t hard to understand why. One of the focal points of the show was “Million Dollar Man” Ted DiBiase and his somewhat underhanded quest to become WWF Champion. After all, he was the catalyst for the tournament happening to begin with. The WrestleMania IV branded promo photo of DiBiase, along with bodyguard Virgil, recently sold for $30.

*WrestleMania IV had the perfect follow-up with WrestleMania V. While you could throw a few other duos into the argument, I would say that no two WrestleMania events are better connected than these two. Not only does the title story begin and end between the two shows, but the overall look and feel of the shows are forever intertwined with both being held at Atlantic City’s Boardwalk Hall. The WrestleMania V program has a wide range of recent selling prices going anywhere from $20 to $75. Even the difference of the newsstand edition against the one sold at the event (the photo included illustrates) has zero effect on price. Condition is usually key, but even that seems to have gone by the wayside. I can recall a time when the early WrestleMania programs sold for little more than common magazine issues of the day. Not so much now.

*One item shown in the first MarketWatch under the “The World Was Watching” theme is the LJN WWF Wrestling Superstars Vince McMahon figure. Here he is again and boy has that price changed. At the time it was rather surprising that the figure was selling for nearly $100 carded. The price has now gone up to between $300-$600. I’m still grateful that, nearly thirty years ago, I picked one up for $25 as part of a “warehouse find.” Even loose examples are skyrocketing. The man who took wrestling to places it had never been, especially in this era, still holds clout. The huge shoulders and cleft chin remain a staple in anyone’s LJN collection.

*In the tag team ranks I’m not sure that any twosome is better remembered from this period than Demolition. Ax and Smash are my own favorite tag team and around these parts we don’t even entertain the notion that they’re some sort of ripoffs of the other guys. May they have started that way? Possibly. But the advantages of Demolition over the Road Warriors can be seen by any knowledgeable fan. Everyone should respect what the L.O.D. did, but Demolition did their own thing and didn’t overstay their welcome. One of their drinking glasses recently sold for an average of $25. The prices of wrestling cups and glasses are definitely on the rise. In this particular one you can fill it with your favorite fruit juice and get your daily act of…nutrition.

*You can’t talk “What The World Was Watching” without mentioning The Hulkster. In fact, one of the many ways that fans could watch him and the rest of the WWF Superstars was by laserdisc. For a short time, anyway. Coliseum Video released four of their titles on the long defunct platform and one of which was the first released titled “Hulkamania.” Many of you will be familiar with it from its VHS release, but the laserdiscs are so much cooler to collect. It’s both a blessing and a curse that only four saw print. The Hulkster recently sold for $50 in this format. This is a nice set of early home media relics that can be quickly completely.

Monday Night Raw may be coming up on its thirtieth anniversary, but that just doesn’t hold the nostalgia for me that the ‘80s stuff does. I know many of you are the same way. It isn’t even our ages. There was just simply a magic in that Hulk Hogan – Randy Savage – Andre the Giant era that could never be duplicated. Even watching the shows back now, it’s evident that perhaps the world had become two cynical for magic like that. The grandeur was replaced by grit, or at least a manufactured version of grit. The company evolved as the tastes of the world changed. I’ll stay back when life was fun, thank you…

Hulk Hogan vs Terry Funk -- Tonight In The Coliseum Collection

Between exclusive playsets, Retro figures and plenty of non-WWE products, Mattel has found yet another way to get extra money out of us. Mattel Creations has become their own version of Hasbro Pulse and likely other company “exclusive” sites that aren’t on my radar. Their standard excuse for most items released this way is believable: these are products that retailers wouldn’t want to stock for various reasons. That’s actually not hard to understand after seeing the pathetic action figure sections of most brick and mortar retailers. Still, I think that today’s topic is a line that retailers just may have gotten behind. It’s entirely possible. Don’t kid yourselves, Mattel isn’t doing you any favors by having Mattel Creations at their disposal. If it isn’t making them money it will never be in your hands, it’s as simple as that.

Hitting porches most recently from Mattel Creations is the first entry in the Coliseum Collection. This series was obviously spawned from the positive reaction for the San Diego Comic Con “Ultimate” Sgt. Slaughter figure from 2021. The figures are in the “Ultimate” style based on décor from the beloved LJN WWF Wrestling Superstars line complete with packaging that bears resemblance to those well-remembered blue cards. The title comes from the text on the poster included with the first few series of figures. On those cards an artistic rendering of the figure was accompanied by “X-Wrestler TONIGHT At The Coliseum.” So while the thought of Coliseum Video is certainly there, that isn’t where it originated from.

Our first two wrestlers in the Coliseum Collection are Hulk Hogan and Terry Funk. I’ll admit that I wasn’t blown away by the choices at first, but it’s interesting that Mattel picked this concept at all for the fact that it’s very limited. How many LJN figures can be recreated with what Mattel has to work with? That being said, the company isn’t limiting itself as much as I initially thought. We’ll get to that at the end. The Hogan is based on the middle of three LJN Hogan releases with red trunks and white shirt. There was only one Funk in the LJN line and while there are liberties with this recreation, it’s close enough to bring those memories roaring back.

The packaging here is impressive to begin with. A brown box with the WWE block logo houses a more colorful box featuring art of The Hulkster and The Funker. Like the LJN-esque cards inside, the outer box was also done with the SDCC Slaughter. Inside are the two figures in poses reminiscent of the LJN counterparts. Additional accessories are housed in boxes at the base of each figure. The card backs slide out of the enclosing plastic and you are indeed able to place the figures back in rather seamlessly. They won't be "mint" again, however, as there are the usual plastic bands and ties which need cut to get the figures out in any sane way. It should be noted that Slaughter is shown on the back as part of the set, even though the "Coliseum Collection" name hadn't been coined for his release. Mattel seems to be indicating that he was the actual first in the series.

The inside of the box as well as the individual card back art depicts an audience just like the LJN designs did. "Crowd signs" are individualized for each wrestler and I must admit that I got a kick out of the choices for Funk. There's also a cool little bonus included in between the two carded figures. You get a third piece of cardboard with the Coliseum Collection logo and a blank space on one side with the classic "Mean Gene" baby blue interview backdrop on the back. This is obviously a little gift for action figure photographers, sort of like the cardboard crowd backdrop that Mattel gifted us with as part of The New Generation Arena. Posing a figure in front of the Coliseum Collection side would make it almost appear that a classic LJN poster went three-dimensional.

Each figure includes three heads total, several sets of hands, The Hulkster's championship belt, headband, soft goods shirt and cross necklace as well as The Funker's cowboy hat, poncho, chaps and branding iron. Many will want this set for the belt alone. This is the first time since the actual LJN days that the first WWF Championship won by The Hulkster has been recreated in figure form. I have a suspicion that we will see this belt re-released down the line as the coloring here is to resemble the LJN version rather than the green strap that it had in real life. This and several other championships either already in or coming to the Mattel line lead me to believe that the rights to "trophy belts" of the past have either been figured out. It's also possible that it's simply been decided that no one can lay claim to the classic, yet basic, piecemeal designs. The Funker's clothing has been redone from the original WWE Legends release of over a decade ago. It's much higher quality this time around and the branding iron even has a thicker portion of the handle to allow better gripping.

The figures themselves are high quality and worthy of inclusion in any collection. I've never felt that the "Ultimate" body type was all that special but it certainly does well here. I wasn't sure if Terry Funk necessarily needed the body type, but I can totally see his physique. Each head contains a different expression for each grappler. While we've seen the Hogan faces before, it's fun to have The Funker be able to display that classic array of emotions in the midst of battle. It's also fun that while the red Hogan trunks do indeed reflect the LJN figure, the look is actually more reminiscent of his AWA days.

Remember what I’d said about this line being limited? That was when I thought that it would be limited to figures who either would be completely different in looks from other Mattel releases (Hulk) or were released so far back (Funk) that it’s not really out of the question to do it again. With the second set unveiled I was proven wrong. Ravishing Rick Rude vs Jake “The Snake” Roberts features a figure of the latter that was just released in the Legends line a few years ago. Yes, this is an Ultimate, but again that's not enough to sell me on a re-release. Rude is also very close to a Basic figure done a few years ago. Will I bite for that set? Time will tell. Even still this line will not go on forever. The one line that Mattel cannot cross is licensing rights. A lot of the more interesting wrestlers that LJN produced are off-limits for them. Am I hoping for some new names to pop up? Yes, but the faith I’ve seen of collectors that this will actually happen has been mind-blowing. Some people just don’t learn. We’ve been shown time and time again that, while we’re occasionally thrown a nice bone, we’re going to see the same faces over and over again. While new versions of Piper and Savage (who has so many looks that he’s almost always a purchase) would be fine, I’m just not seeing too much fresh ground to be broken here. Obvious LJN choices like Paul Orndorff and Big John Studd have absolutely nowhere left to go. Without packing a mind-blowing name with them it’s not even worth a purchase for most.

No matter who comes next, this first installment is a winner. As of press time it's still available at Mattel Creations. I always enjoy when things are available for a good period of time enabling as many collectors to obtain them as possible. Or should I say, enabling collectors to "Bring Home All The Action..."