Wrestling MarketWatch: Hype Then. Hype Now. Hype Forever.

“Then. Now. Forever.” Is more than just the name of the figure set we looked at here last week. It’s more than just the company motto, too. It’s hype and that’s definitely something that WWE was built on. Sure, it’s good business, but to their credit the company has always known how to do it well. Ever since the famous WWF logo debuted they’ve plastered it on absolutely everything – and it’s worked! Heck, look closely at the picture to the left. At one point they were printing card lineups on envelopes! I can’t count the number of times that I’ve referenced the WWF marketing machine over the years here in the blog, especially since merchandise is the name of the game. In this latest edition of Wrestling MarketWatch we’re looking at several items that reflect the never ending push of the brand, concepts and top stars of the WWF as we knew it.

*We’ll start in 1995. The World Wrestling Federation is no longer the mainstream entertainment choice that it had been just a few years earlier, though the diehards are still rabid for the product. I wouldn’t quite call it a transitional period, either, as honestly a lot of it felt quite stagnate. That being said, I personally prefer it to a lot of what happened in just a few years time. Nonetheless, the WWF was still looking to get their name out there. What way better to do that than to plaster the WWF logo on an airship? Gliding into cities across America, the WWF blimp was wrestling’s answer to the more widely known Goodyear counterpart. It may not have lasted more than a few years but it did yield an inflatable replica that was available through the catalog and likely at live events as well. Recently selling for $110 this is down from $190 back in 2020.

*The WWF was not only a pioneer in hype but a groundbreaker in pay-per-view television as well. After the success of WrestleMania III the company knew that it needed a follow-up in much less than twelve months. Thus, The Survivor Series was born. While teams of five may have strived to survive, all eyes were on Hulk Hogan vs Andre the Giant. Unlike their one-on-one bout at WrestleMania, the two epic gladiators would instead lead their own teams into battle. Hogan led Bam Bam Bigelow, Ken Patera, Paul Orndorff and Don Muraco (replacing Superstar Billy Graham) into the Thanksgiving night war against Andre and his team consisting of King Kong Bundy, The One Man Gang, Ravishing Rick Rude and Butch Reed. Several Survivor Series-branded promotional photos came out of the hype including one featuring a Hogan-Andre stare down in an image recycled from the WM III media blitz. This photo recently sold for $166.

*Andre may have been Hulk’s greatest rival but as we all know it didn’t end there. Perhaps no one, over the span of years, had more ups and downs with The Hulkster than Randy “Macho Man” Savage. While the two teamed for the first SummerSlam they led opposing duos for the second edition of the event in 1989. The show, emanating from East Rutherford, NJ, saw Hogan and Brutus “The Barber” Beefcake managed by Miss Elizabeth take on Savage and “Human Wrecking Machine” Zeus led by Sensational Sherri. It was one of several tie-ins to the “No Holds Barred” motion picture starring Hogan and Zeus, a film now considered by many to be a cult classic. The artwork promoting the event is a lot of fun and is featured in several outlets including a post card which recently sold for $18.

*1997 was most assuredly a transitional time for the company. Although the event was held in Chicago, WrestleMania that year always felt small to me. Many fans love the matches, however, and have fond memories of the show which honestly acts as a bridge between the “cartoon era” of yore and the “Attitude Era” about to be ushered in. For better or for worse (you know which way I vote), the company and the industry as a whole was about to rake in a whole lot of money. It looks like some sellers are trying to take in similar amounts of money for the promotional Burger King WrestleMania cup that was exclusive to the Chicagoland area. As usual, folks should be aware that those are the ASKING prices. The actual recent selling price is $15. We all know that prices go up and down on a whim. Always get in there when demand is low.

*Cable companies got into the act in those early days of pay-per-view as well. If you weren’t around then you may not know the lengths that fans often had to go to in order to see these events. While it eventually became a single phone call, the early days called for special receiver boxes and other gimmicks just to watch the show that you’re already paying extra for. It was the technology of the time. I can remember difficulties with cable boxes as late as the early 2000s. I’ve long since cut the cable, thankfully, and now it’s as simple as pulling up Peacock. More often than not it’s more entertaining to then go and watch a classic event than what’s streaming live, but I digress. We’ve shown a lot of WrestleMania IV love this year due to it being the 35^th anniversary. One item promoting the show was in fact provided by the WWF for individual cable companies to distribute. It’s a WrestleMania IV branded Hulk Hogan promotional photo complete with facsimile signature. The name of the cable company was added to the top of the photo which is on a far thinner paper stock than the traditional promo. While sellers, again, try to get way more for this photo, it recently sold for $15.

Are you hyped? I am! For the days when the hype was worthwhile, that is…

"I Have Returned!"--Paul Ellering

Thirty-five years is a long time. I barely remember that many years ago. Although I remember a few things, I can't say that I remember the Remco AWA figure line that far back. If I did I'd remember the debut of "Precious" Paul Ellering as an action figure. Despite stints in the top wrestling promotions of the world, it's taken that amount of time for the legendary manager to see another figure. But two heads are better than one. Taking that into consideration, in a way we now have three individual looks of Mr. Ellering immortalized in plastic. Enter the latest Mattel WWE Build-A-Figure series.

Each year Mattel introduces several series of figures under the WrestleMania banner. There are usually Elites, Basics, and some multipacks. The packaging of these figures usually features the upcoming WrestleMania logo. Probably due to the uncertainty of the theming and just exactly how WrestleMania will go down in 2021, for the Mania-branded figures this year we get a variation on the classic logo of yesteryear. Similar to last year, the Elite offerings include a new "Build-A-Figure" designed to get you to "Collect 'em All." Who is it? You guessed it. Paul Ellering. But instead of just classic Road Warriors-era Ellering, we also get his more modern look which was originally slated to be released in the now-defunct NXT line. Works for me!

The four wrestlers needed this year to build the fifth figure are Goldberg, Edge, Shawn Michaels and Chyna in what is only her second Mattel appearance. Each figure includes a different piece to build Ellering, and Chyna also includes the "dummy" mascot of the Legion of Doom, the infamous Rocco. Unlike last year where an unnecessary set of extra hands came with one of the figures, for Ellering you will need to pick up all four figures to complete the Wall Street Journal-reading manager.

The packaging is in the same shape as other recent Elite releases, but the color scheme makes it a lot more appealing to me, as does the logo. The Ellering parts are well hidden in most cases, but you can still see them if you look close enough. I don't see them being an issue for carded collectors or those looking to get three of the four (only, sadly) signed. That "authentic" logo that's beginning to plague the regular Elite releases isn't here and the hologram is on the back. The "True FX" logo has made its way back down onto the bubble. Couldn't it have stayed away?

The lineup is a bit surprising. Seeing as that Chyna has only had an online release in a two-pack, I'm rather surprised to see her debut in a line like this. It's a pleasant surprise, though, as this is the Chyna release that I personally wanted. Edge is a unique look that to my knowledge hasn't been done before. Shawn Michaels has been partially made in this look, but I don't recall the entrance gear being available before. Goldberg is Goldberg and we'll get to that in a bit. What ties the four together is that these are all looks that the star was seen in at a past WrestleMania. This isn't Ellering's WrestleMania VIII look, but he's the bonus.

Speaking of Ellering, let's tackle him first. The prototype showed the figure with an open coat. The latest word is that there will be a running change and that the original look will be available. It's sort of hard to see the torso in the packaging, so who knows how easy this will be to find if it comes to pass. I'm fine with the closed jacket. The heads here are amazing, though the modern one is mind blowing and in the category of "scary good" along with the Survivor Series Jeff Hardy figure from a few years ago. I had no issue getting the parts to stick, though a friend of mine had an issue with one arm as I did with JJ Dillon and Mean Gene. Rocco in toy form is an absolute kick. If you aren't over the hate by now, it's long beyond time for you to be. He easily ranks among my favorite Mattel accessories right alongside Mine and the Andre the Giant Memorial Battle Royal trophy. Sunglasses and a rolled newspaper would've been nice, but those can be replicated. Rocco is unique.

I have the least to say about Shawn Michaels and Chyna. The Heartbreak Kid is usually a character that I only get in sets like this, for example his Commissioner Build-A-Figure and his release with The Heartbreak Hotel set. His figures from this era never miss as far as looks. Mattel gets all the little nuances and details down pat. Even as someone who isn't his biggest fan, I do appreciate the figures. Chyna is just as I would've imagined. It burns me to say that this version is better than Jakks (which I'm proud to have personally autographed), but it's been nearly two decades since the latter release. Times change as do figure making techniques. 

Goldberg is a disappointment. I do believe that it was said that "Oldberg" (simply an easy way to describe the era of the figure, nothing more) wouldn't be done as an Elite again after his inclusion with the Raw ring, though no one could've predicted that he would have come back for yet another run or two. I happened to pick up that ring in a spectacular deal on Amazon awhile back, so I can provide a comparison. While the body is relatively the same, the scans literally look like two different people. The winner? The Raw ring figure by a mile. But if you passed on the ring, here you go. The blue WWE Universal championship which is included will be a draw.

My sleeper favorite here is none other than Edge. The wrestler himself has actually been mentioned very few times here on the blog, as he was never one of my favorites. I've enjoyed smatterings of him here and there, but I've definitely never been an "Edgehead." I've seen some criticisms of this figure, but it honestly blows me away. I think if Edge had worn this attire all of the time he may have been higher on my list. It makes him look like a tough guy. The beige bat (finally!) accessory greatly helps. It's also fun that this figure is a "sequel" of sorts to last years Build-A-Figure set, as the Mick Foley from that series was Edge's opponent in the match reflected with this figure.

Highest marks for this set across the board. While a few of the figures wouldn't have been my top choices, we have a look that I wanted (Chyna), a look that I wasn't aware I wanted until it was in my hand (Edge), and a Build-A-Figure of a character (and accessory) that I never imagined would see the light of day. The series should be hitting stores in early 2021, but you can order them in time for holiday gift-giving, even already at sale pricing if you're lucky.

Alright Mattel, let's get the rights to Hawk and Animal back and we're in business. What a rush!

From The Musty Yellowed Pages--WWF SummerSlam 1995 Program

The day and hour of the publication of this blog entry marks exactly twenty-five years to the minute that SummerSlam 1995 began. It's a show that fans have been divided on since it happened. It's really an event that you either love or hate without much middle ground. I've documented my love for it previously, including on the twentieth anniversary of the event. While it's generally a bit out of my favored era of wrestling, other factors will keep it in a warm place in my heart forever.

Pittsburgh had long deserved a major wrestling event. There had been no major wrestling broadcasts to speak of from The Burgh since our Studio Wrestling show ceased taping in the early 1970's. There was even a short period in the late '80s when the WWF stopped coming here altogether. For the rich history and fan support that remained in the city, we easily deserved an early pay-per-view event in the Hogan era, but it did not happen. When word got around that we were finally getting a major event of our own, fans were more than ready.

While the Internet was in its infancy for most fans, I was already part of a small group on a local BBS (Bulletin Board System) and can still remember the bunch of us fervently looking forward to the big event. The on-sale date passed and I even attended an autograph signing with Diesel and Alundra Blayze the night before the event. Though wrestling was not at the height of its popularity by any stretch of the imagination, the city seemed to truly appreciate that SummerSlam was happening here. Taking nothing away from traditional wrestling hot beds like New York or Chicago, I think our fans truly appreciated it more after being starved for such an event for so long.

As the company did with several pay-per-view events that year, a special program was produced and sold only at the event. It's larger than an average WWF publication and has thicker, glossy pages. The company was still using the original SummerSlam logo that debuted in 1988 and its placement in front of their top guy, Kevin "Diesel" Nash, made for a compelling cover. I've since loaded mine up with autographs from talent who worked on the show, but I did indeed purchase it there. Each match on the card is given a brief write-up and accompanying photos.

The main event is a big part of the controversy around the show, with some feeling that it wasn't up to par with past events. It was a classic World Wrestling Federation affair: larger-than-life hero versus monster villain. "The irresistible force meeting the immovable object," as then-WWF President Gorilla Monsoon would have said. Perhaps the formula would have worked better a decade earlier, but the company was sticking to what it knew and I totally bought into it. I always enjoyed the work of Nelson Frazier no matter which gimmick he was portraying and he was sadly taken from us far too soon.

Some fans see the true main event of the show as being what was actually the penultimate match in the lineup. In a rematch from 1994's WrestleMania X, Shawn Michaels and Razor Ramon once again battled for the Intercontinental Championship in a Ladder Match. My dad forever after dubbed this one the "Ladders Match," as a second ladder ended up being brought in during the bout. It was an exciting match and Razor's popularity here really makes the viewer lament that we were never treated to a WWF Championship run for "The Bad Guy." 

Fans from outside of Pittsburgh are still surprised when I inform them that Bertha Faye's defeat of Alundra Blayze for the WWF Women's Championship was the first title change in our city, but it was. The former Madusa has always been underrated in my view and I won't even get started on my appreciation for Rhonda Singh. For Christmas 1995 I wanted nothing more than for figures of these two to suddenly be made. It only took us over two decades to finally get that Blayze figure. I'm not holding my breath for one of the late Miss Singh in any form, but it sure would be welcomed by more fans than just this one.

Pittsburgh was also treated to a casket match pitting The Undertaker in his signature encounter against Kama, The Supreme Fighting Machine. The feud would've been more interesting had Charles Wright's previous character of Papa Shango been resurrected, but at least we were treated to the beloved "Million Dollar Man" theme music seeing as Kama was a member of the Million Dollar Corporation.

While some fans were probably looking for a textbook Bret Hart classic, instead we saw an equally iconic match from the era where "The Hitman" was battling crazy baddie after crazy baddie. This is the event that saw the debut of Jerry "The King" Lawler's demented dentist, Isaac Yankem DDS. Of course the man behind the character would have a much bigger moment in The Burgh on pay-per-view just a few year later while capturing his first WWF Championship, but that's another story for another program review. Here we had a continuation of the long battle between "The Hitman" and "The King," this time without any unwashed feet.

The show was rounded out with matches between Hunter Hearst-Helmsley and Bob "Spark Plugg" Holly, a tag match featuring The Smoking Gunns and Jacob & Eli Blu, a hot opener with The 1-2-3 Kid and Hakushi, and Bodydonna Skip (Chris Candido) saw action against rival Barry Horowitz. Horowitz was a great talent who deserved to finally have a moment in the spotlight, and some theme music, no matter how brief it may have been. 

Perhaps my only lament is that then-WWF Tag Team Champions Owen Hart and Yokozuna were not on the card. That fact robbed me of ever getting to see the mighty Yoko live and in-person. It should also be noted that, for reasons of which I've never seen explained, The Fabulous Moolah was present at the Pittsburgh Civic Arena, at least earlier in the day. The legendary women's champion made a splashy exit out of the building through the thousands of fans waiting to get in. I've always wondered if she was originally scheduled to play some role in the women's title match or if perhaps she was attempting to do so. This would be a great question for Bruce Prichard. Hey hey!

Even if you don't own one, you've now had a "virtual" look through the 1995 SummerSlam program. For the reasons above, it will always remain a special show to me, as well as the fact that my father's birthday was August 31. Because of that, I'd always joked that I would take him to SummerSlam. My parents ended up taking me, and I still remember my dad returning from a bathroom break with the laminated event poster that was being sold at the merchandise stands that night. My dad would turn 75 this coming Monday. This entry is dedicated to him, the great man that he was, and, keeping in the spirit of the topic, his constant support of my fandom of the business that I loved so much.

Wrestling MarketWatch: The New WWF Generation

Bret! Shawn! Diesel! The Undertaker! Sparky Plugg! It's the NEW WWF Generation! We all remember it. A company that knew how to pull off "cartoon-come-to-life" better than anyone suddenly...didn't. Maybe it's because the biggest superhero of the squared circle, Hulk Hogan, was no longer part of it. Maybe it was the internal struggles that the company was facing. Then again, maybe the tastes of the world were changing. Probably a mixture of all three. Nevertheless, the WWF still wanted to be the number one form of entertainment in your house, thus we got what we got. I'm not saying it was all bad. While I hardly hide my distaste for most things '90s, I do have some good memories from this era in wrestling, most notably the time around SummerSlam '95 seeing that it was the first pay-per-view to emanate from my hometown of Pittsburgh.

With how popular the merchandise from this era still is, the nostalgia is obviously strong. In this latest installment of Wrestling MarketWatch, we'll take a look at some recent auction selling prices for a handful of classic collectibles that capture the spirit of the era. As always, prices noted are for non-autographed examples.

*The World Wrestling Federation was waving their banner high. As high as the sky, in fact. This is the time when the WWF airship, or blimp, or zeppelin, would travel around the country proudly promoting the logo of the "worldwide leader in sports entertainment." An inflatable replica of the airship was briefly offered in the WWF Merchandise Catalog. As with many catalog items, rarity rules. This was actually given to me for Christmas 1995 as a gag gift. You see, my view of SummerSlam 1995 was partially obscured by the "Supersize Stridex Airship" which was present at events of the time. I guess this was to remind me of that. This inflatable toy recently sold at auction for $190.

*As cartoonish as the company was at the time, it was actually a transition period for WWF action figures. Still, many fans equate the Hasbro era with this period, especially the last few years of the beloved figure line. Shawn Michaels, a veritable backbone of the New Generation, saw three different inclusions in the Hasbro lineup. His second is likely the most famous, that being the first action figure of "The Heartbreak Kid" persona. Packaged on the striking yellow card back, HBK has recently sold at auction for an average price of $120.

*If you're talking HBK in the 1990's, you have to mention the man known as "Big Daddy Cool." Kevin Nash as Diesel was one of the great hopes of the WWF at this time, which is obvious by his year-long run with the WWF Championship. Fans were behind him, but he probably would've been more successful in another era. The company had two trading card series from the manufacturer Action Packed during this time, and the second set featured two "jumbo" cards that were roughly the size of promo photos. The one featuring Diesel recently sold at auction for $35.

*Another big hope that didn't pan out at this time was "All-American" Lex Luger. Surrounded by a huge publicity campaign, Luger went across America to promote his SummerSlam '93 match against the mighty Yokozuna. The centerpiece of the project was a patriotic-themed tour bus deemed "The Lex Express." Many items came out of the promotion including buttons, posters, and even a full press kit, but one of the most fun is the promotional photo for the Lex Express itself. Always popular when it shows up at auction, the promo photo recently sold for $92.

*Speaking of centerpieces, the WWF year has always focused around WrestleMania. In 1995, that event featured Shawn Michaels against Diesel and football great Lawrence Taylor against Bam Bam Bigelow. Despite it being a time when wrestling was very much out of public and media consciousness, the latter match did garner some mainstream publicity which had to have pleased the company. Ringside celebrities Pamela Anderson and Jenny McCarthy, however, remained looking bored. The program from the eleventh installment of WrestleMania recently sold for a rather conservative $45.

Were you a fan of The New WWF Generation? Obviously many were. As much as it would hurt many to hear, I actually find it more watchable than the "Attitude Era" which was to follow. Give me cartoony goofiness over gratuitous sex and smut any day. But maybe I'm just old-fashioned.

The King, The Dragon, Two Snakes & A Kid Commish

Now that we've gotten over the bitterness of the release of these figures in the last entry (though there will be more to come), let's look at the figures themselves. Being completely honest, there wouldn't BE any bitterness over the release if they weren't great figures. That being said, if Harley himself wasn't involved it would be the first "Build-A-Figure" release that I would've skipped had the release still gone the way it did with a different figure in place of "The King."

Aside from Steamboat, the series almost seemed to have a "King of the Ring" theme. With Race being obvious, you have Austin and Roberts appearing as they did at King of the Ring 1996. Steamboat did compete in the 1985 King of the Ring tournament which was won by Don Muraco, but there's no real connection. The look is obvious here. This is WrestleMania III Steamboat complete with the Intercontinental title. I guess you can split the set and say half is 1987 and the other half is 1996, but that's looking way too far into themes that the manufacturer never intended.

The packaging is a look back to the rectangular boxes of the past several years that I so enjoyed. These Flashbacks are particularly nice seeing as that the bright colors and baby blue "interview set" background are direct World Wrestling Federation-era throwbacks. I would not argue anyone who said that you get a true blue backdrop piece with each of these. That right there goes to show that bitterness over the release aside, I am always fair and give credit where it's due. The difference in the packaging releases between the United States and international were covered in the last entry.

Were this not a "Build-A-Figure" series, I would not own the Austin. I own so many figures of Stone Cold, The Rock, and The Undertaker from the Jakks era that I have no desire to add any more to my collection. A new "Stunning" Steve Austin would definitely pique my interest, but that's nowhere near here where we're discussing "The Rattlesnake." Steamboat has already been done in white as a Basic release although the detail on the gi is sensational. Jake Roberts is a fun entry as he has never been produced in his 1996 outfit correctly before. Jakks made an attempt in a two-pack with Austin as part of the Classic Superstars line, but the tunic ended up being made as a vest and was not accurate at all.

Fan of "The King" or not, Harley Race is the standout figure here and why so many want the set. The thing looks like a statue and for once I appreciate a soft plastic accessory as opposed to soft goods. The crown, which was re-released with the RetroFest Jim Duggan, fits perfectly on Harley's head even though it does not look like it would. With the accessories removed Harley looks just as accurate. I'm not sure that Mattel did quite as good of a job with the tattoos as Jakks did but the facial sculpt is better here. Harley's hair color changed during his run as "The King," and I'd say that this shade sits somewhere in the middle. The crown is present on the back of the trunks and the boots. The trunks crown always seemed to be a bit off-center in real life. It may be tad too far to the right here, but I'm not complaining.

While Race's accessories are his cape and crown, the others have a wider variety. Steamboat has his gi, sash, and Intercontinental Championship, Jake has "Revelations, his albino Burmese python, and Austin has his vest and microphone. The old school microphone would've been a better fit, but I'm not deducting points for it.

The Commissioner Shawn Michaels "Build-A-Figure" is an interesting choice. It's certainly a way to get another figure out of an all-time popular character. The stint was so brief, however, that I'm not sure it's essential. The likeness is perfect and the beard and ponytail are a great look, but it remains one of my least favorite of the "Build-A-Figure" lineup. It doesn't have the importance to the line that Jim Ross, Michael Cole, and The Fink do, yet I doubt it will be released on its own like Paul Heyman and Ricardo Rodriguez were. It's just sort of there and if you're not interested in Harley it really isn't worth the trouble of the set. If you're an HBK collector, you will want it for the face scan/sculpt alone.

This is a great set. It will irk a lot of collectors who, like myself, paid a premium to own the set should these exact figures get re-released. It's the nature of the beast and a risk you have to be willing to take. Austin and Steamboat aren't involved here as similar figures have been released. More figures of Jake are already on the horizon and seeing as how limited his run was in this outfit, I don't see a rehash. The, pardon my French, "shit-eating-grin" head sculpt debuted here should definitely see reuse. Harley is Harley. I think he's essential to any collection and I would be just as anxious for a figure of him with blue trunks and mutton chops. There have been rumors that we'll see him released in another form, but he isn't the kind of wrestler that Mattel likes to produce much of. Time will tell.

I took the plunge to get a case of these. I've rarely overspent in over three decades of collecting and I don't really feel that I did here, either. Way more than retail? Yes. But I feel satisfied. I have a set that I wanted. I'm still not happy about the blunder of a release that it was nor the "Collector's Edition" crapola that we collectors continue to face with each series. They can keep their "Elite Squad" hashtag and all of that other marketing nonsense disguised as something "fun." I'll collect my figures and spend the least amount of time out of my busy day doing so, thank you very much.

The Case Fit For A King...aka...How Mattel Blundered One Of Their Best Figure Efforts

A little over two years ago the first pictures surfaced of the third Wal Mart exclusive Elite Flashback series. Included were Ricky "The Dragon" Steamboat, Jake "The Snake" Roberts, Stone Cold Steve Austin, and King Harley Race. Together the five would include parts to build Shawn Michaels in his brown suit and cowboy hat from his short sting as commissioner. I greatly anticipated the set seeing as that Race is one of my top five favorite wrestlers, not to mention that this was his first inclusion into the Mattel line.

Before the set was released (and I use that term loosely), it became apparent that Harley would be "short packed." There's no excuse for this, no matter how the company wants to spin it, but nonetheless there would one figure of "The King" per case, with two of Steamboat and Roberts. The least exciting figure of the lot, Steve Austin, would have three figures per case. Credit where credit is due, Austin is a fundamental name when looking at the history of the company and I'm sure his eight thousandth (loose sarcasm) figure would sell well, but there's no reason for "short packing" in a set where most are going to "collect them all" regardless in order to create the "Build-A-Figure."

That Fall the set began hitting Wal Mart stores. It also became apparent that all of the figures were hot. Why not? It was a solid lineup, there was a "Build-A-Figure" involved, and the packaging was great as it had been with the previous Elite Flashback releases. But once stores received their initial shipment, the figures stopped. Where were they? Prices were skyrocketing on the secondary market, especially for the "crown jewel" of the set, Harley Race.

Smoke screen and double talk are concepts that have never been foreign to action figure collectors. Name any brand and manufacturer from the past and you're sure to hear excuses and stories as to why certain things happened to make this figure limited, that one delayed, or this item never to be released at all. Jakks "Chinese New Year," anyone? This set, with all of its controversy, has been no different. Did the company lose the rights to one of the characters? It hardly seems like that would cause them to pull completed product. Or was it a "trial run" for their absolutely lovely and collector-friendly "Collector's Edition" nonsense that has been plaguing the line since shortly after this set was released and magically disappeared?

Whatever the situation may be, a Canadian release of the figures has surfaced as well. Whoever got their hands on these is certainly feeling their own stimulus right now thanks to collectors such as myself who want this set, but such is free enterprise.

Upon opening a case you can see why so many Steamboat's and Race's ended up with the "switchblade slice" often found on figures in stores. There are also a few small differences. The Canadian releases omit any mention of the name "Shawn Michaels." Yes, the pieces of the "Build-A-Figure" are still there as are pictures of the pieces on the packaging, but the name and any worded acknowledgement are gone. This would lend credence to the theory that Mattel lost the rights to one of the characters in the set, but HBK figures have been produced since. A small blurb on the back of each package that mentioned a moment in the career of the respective wrestler is also gone. That seems to have been replaced by legal wording in multiple languages. On the Race, Steamboat, and Austin figures there is also a choking hazard/legal sticker added to the front which can be removed.

The figures themselves remain the same. Next week, we'll take a look at the five figures themselves and if they're worth the price you'll likely have to pay to add them to your collection.

An Olympic Hero, A Showstopper, A Paragon, & A Lobster Head

The distribution may be flaky at best and Mattel isn't doing anyone any favors with some more than bizarre business choices, but another round of retro goodness is here. Thankfully, the line returns to its roots of two years ago in many ways and even improves in other areas. So much for predictions abound that the line was about to end, nothing in the foreseeable future seems to point in that direction, especially with some recently seen prototypes.

Another four superstars round out the latest wave to hit stores, including two Hall of Famers. Our lineup tonight is Kurt Angle, Shawn Michaels, Chris Jericho, and Sheamus. The best news to come out of this series is that the obstructions on the cardback are largely gone. The homage to the Hasbro "Real Wrestling Action" symbol is back and the fairly pointless stands are gone. Also largely reduced are the graphics advertising a game enabled by scanning the card with your cell phone. There's still a small note of it in the corner, but the barcode is now included on a piece of cardboard packaged behind the figure.

These four names are all fresh to the WWE Retro line and all fit in quite well. Angle and HBK are the most "retro" representing their looks circa 1999 and 2002 respectively. Sheamus and Jericho seem to appear in their most recent WWE incarnations. In a way I'd have preferred an earlier Jericho look, but how can you argue when this version of Y2J was so much fun? In my opinion Angle stands out the most, maybe because he's the closest here that could've actually been in the Hasbro line albeit a couple of years off.

I'd have to rank Shawn Michaels as my least favorite simply because I'm not necessarily seeing HBK in the face. There's a fine line in how these WWE Retro heads should be done. While they shouldn't look like a regular Mattel figure head plopped onto a Hasbro-style body, there does have to be an almost cartoonish resemblance. Sheamus and Angle capture the latter perfectly. Jericho is good, but it may be just a bit too close to the regular Mattel version. In a nice change, all four have action maneuvers that fit their characters and don't interfere with the figure likenesses.

Only Jericho includes an accessory, that being his "Scarf of Jericho." It's very difficult to remove, but it will come off from around his neck with enough finagling. A gold medal accessory may have been a nice addition to Angle, but I can't imagine anyone deducting points without it being there. It is interesting to think that we now have three eras of Shawn Michaels in the Hasbro style, and I'm happy that we got a different look this time rather than The Rocker or The Heartbreak Kid again. The "Sweet Chin Music" action is pretty cool, too.

In my opinion the WWE Retro line is really picking up again. There
are some very wanted names coming for this format including Diesel and Goldust as well as surprises like The Iron Sheik and Junkyard Dog. The line has seemingly escaped from its days of a lot of dull colored characters translating into dull figures in a style that should not be dull. As long as the distribution stays fairly decent, I think that we could be seeing the "rebirth" of the Hasbro style go for a long while.

Return to the Heartbreak Hotel

Remember the '90s? Some of us would love to forget them. Still, the decade carried a dramatic shift in pro wrestling and saw the business thrive. Right before the "Attitude Era" swung into full effect, the WWF still had a cartoony style about it. The latest WWE Elite Flashback Series, exclusive to Wal Mart, brings to plastic four of that era's stars as well as a well-remembered television segment proving that maybe the '90s weren't all that bad after all. Maybe. We'll see.

I'll again repeat how much I love the 2018 box design. It's simple and to the point, but can be altered to reflect what's inside depending on the individual series. These Elite Flashback boxes have great color, not to mention the "classic interview backdrop" behind the figures. When the design changes I'll be greatly disappointed. I won't hold back the fact that these boxes have propelled me to buy more figures to keep in the box for eventual signing purposes. When the design changes, I can see that dropping off again.

As anyone who has read this blog could have already predicted, I'm going straight for the highlight here. Who would that be? Alundra Blayze. The women's wrestling star of worldwide fame has never before been made into an action figure. Finally, here she is, looking very much like the day that I first met her back in 1995. Included with her is the very championship belt that I saw her lose the night after I met her nearly 23 years before the date of this entry's publication.

In addition to Blayze we have Shawn Michaels, Razor Ramon, and Doink the Clown. When you collect, and open, all four figures, you create the set for HBK's interview segment, The Heartbreak Hotel. It's a unique concept that seems to be ending with the next series where a Build-A-Figure will again be included with the Elite Flashbacks.

The Heartbreak Kid is stellar. No detail was spared despite this being a store exclusive set with a "building incentive." These sets which require you to "collect 'em all" in order to build something is one of the only ways that I'll purchase a figure of someone like Michaels. Don't get me wrong, he was one of the greatest. He just isn't in my personal top favorites and he already has an overabundance of available figures.

Ramon seems to reflect his look in his 1992 vignettes and the detail is once again overflowing. The toothpick, the chest hair, and the removable chains and shirt combine for a great design. This is the kind of never-before-made version of a popular character that I love to see. Rounding up the set is the Ray Apollo version of Doink. This is definitely babyface Doinkster, and it would be great to see Dink produced somewhere down the line. It should be noted that unlike the first Mattel Doink release there is only one wig included here and it is not removable.

While many would say that Michaels is the star of this set, let's be real. It's Alundra. She's beyond overdue for a figure. Her popularity in Japan makes it amazing that she doesn't even have a figure there. The inclusion of the 1993-1995 WWF Women's Championship belt does not hurt, either. I also have a feeling that Mattel isn't going to want to lose out on the tooling of either Blayze or her belt. Can't you imagine a street clothes version complete with belt and garbage can somewhere down the line? A Madusa-Rick Rude pack would be pretty cool, too, but I think we can keep that in our dreams.

It would be nice to have a 1993-1995 contemporary of Blayze, as well. Leilani Kai would be my number one pick, seeing as that she is a friend, but she isn't as closely associated with that run despite wrestling Blayze at WrestleMania X. My other top pick would be Bertha Faye, but I just can't see it happening. The most thrilling and maybe somewhat possible choice would be Bull Nakano. She just feels like a name that those at Mattel would be behind and I can only imagine that they would do an amazing job on her striking visage. Still, I have a feeling that we may end up with Luna. Don't get me wrong, I loved Luna and miss running into her at shows. She was a sweetheart and a heckuva talent. It's just that Jakks put out two very cool versions of her already. That being said, I won't turn down a third effort for her if Mattel so chooses.

This is a great set and, like the first Flashback Elite wave, it will go fast. Prices will eventually settle just as they did for those, so don't panic if you can't find them initially. In fact, Mattel has churned out so much product that September is scheduled to be another "Mattel Month" here on the blog. For four weeks in a row we'll be featuring some of the best new figures of the year from Mattel.

Is my preliminary choice for 2018 Figure of the Year, Mean Gene Okerlund, about to be dethroned? Did Alundra Blayze just do that? We shall see!

What's that, Mean Gene?

"Give me a break, pal!"