Wrestling MarketWatch: The New WWF Generation

Bret! Shawn! Diesel! The Undertaker! Sparky Plugg! It's the NEW WWF Generation! We all remember it. A company that knew how to pull off "cartoon-come-to-life" better than anyone suddenly...didn't. Maybe it's because the biggest superhero of the squared circle, Hulk Hogan, was no longer part of it. Maybe it was the internal struggles that the company was facing. Then again, maybe the tastes of the world were changing. Probably a mixture of all three. Nevertheless, the WWF still wanted to be the number one form of entertainment in your house, thus we got what we got. I'm not saying it was all bad. While I hardly hide my distaste for most things '90s, I do have some good memories from this era in wrestling, most notably the time around SummerSlam '95 seeing that it was the first pay-per-view to emanate from my hometown of Pittsburgh.

With how popular the merchandise from this era still is, the nostalgia is obviously strong. In this latest installment of Wrestling MarketWatch, we'll take a look at some recent auction selling prices for a handful of classic collectibles that capture the spirit of the era. As always, prices noted are for non-autographed examples.

*The World Wrestling Federation was waving their banner high. As high as the sky, in fact. This is the time when the WWF airship, or blimp, or zeppelin, would travel around the country proudly promoting the logo of the "worldwide leader in sports entertainment." An inflatable replica of the airship was briefly offered in the WWF Merchandise Catalog. As with many catalog items, rarity rules. This was actually given to me for Christmas 1995 as a gag gift. You see, my view of SummerSlam 1995 was partially obscured by the "Supersize Stridex Airship" which was present at events of the time. I guess this was to remind me of that. This inflatable toy recently sold at auction for $190.

*As cartoonish as the company was at the time, it was actually a transition period for WWF action figures. Still, many fans equate the Hasbro era with this period, especially the last few years of the beloved figure line. Shawn Michaels, a veritable backbone of the New Generation, saw three different inclusions in the Hasbro lineup. His second is likely the most famous, that being the first action figure of "The Heartbreak Kid" persona. Packaged on the striking yellow card back, HBK has recently sold at auction for an average price of $120.

*If you're talking HBK in the 1990's, you have to mention the man known as "Big Daddy Cool." Kevin Nash as Diesel was one of the great hopes of the WWF at this time, which is obvious by his year-long run with the WWF Championship. Fans were behind him, but he probably would've been more successful in another era. The company had two trading card series from the manufacturer Action Packed during this time, and the second set featured two "jumbo" cards that were roughly the size of promo photos. The one featuring Diesel recently sold at auction for $35.

*Another big hope that didn't pan out at this time was "All-American" Lex Luger. Surrounded by a huge publicity campaign, Luger went across America to promote his SummerSlam '93 match against the mighty Yokozuna. The centerpiece of the project was a patriotic-themed tour bus deemed "The Lex Express." Many items came out of the promotion including buttons, posters, and even a full press kit, but one of the most fun is the promotional photo for the Lex Express itself. Always popular when it shows up at auction, the promo photo recently sold for $92.

*Speaking of centerpieces, the WWF year has always focused around WrestleMania. In 1995, that event featured Shawn Michaels against Diesel and football great Lawrence Taylor against Bam Bam Bigelow. Despite it being a time when wrestling was very much out of public and media consciousness, the latter match did garner some mainstream publicity which had to have pleased the company. Ringside celebrities Pamela Anderson and Jenny McCarthy, however, remained looking bored. The program from the eleventh installment of WrestleMania recently sold for a rather conservative $45.

Were you a fan of The New WWF Generation? Obviously many were. As much as it would hurt many to hear, I actually find it more watchable than the "Attitude Era" which was to follow. Give me cartoony goofiness over gratuitous sex and smut any day. But maybe I'm just old-fashioned.