Monday, November 25, 2019
The Marketable Visage Of Rick Martel
Originally making his mark in tag team wrestling on the '70s World Wide Wrestling Federation scene, Martel ended up honing his craft all over the world. The French-Canadian star began, as mentioned above, as a babyface who made the men cheer and the women swoon. Similar to his later partner Tito Santana, Martel may have had an accent but the fire in his promos came across crystal clear to all audiences. That fire translated perfectly into the ring with a style that was adaptable to virtually any opponent. Add it all together and Rick Martel had the perfect recipe for success.
Famously, this period also saw the first action figure of Rick Martel. Originally packaged with opponent Baron Von Raschke, Martel's figure is one of the first that flashes to mind when the Remco AWA line is mentioned. Complete with jacket and occasionally a championship belt as well, there were several head sculpt variations for the figure that have previously been shown in these pages. Martel also appeared on the kid-sized championship belt carrying case that was supplemental to the Remco figure line.
In 1986 Martel jumped back to the World Wrestling Federation and immediately returned to the tag team ranks. Initially teaming with Tom Zenk as The Can-Am Connection, Zenk's departure led to Martel joining forces with Santana as Strike Force. The team saw a nice burst of success including a classic theme song in "Girls In Cars," a tag team championship run, and inclusion in LJN WWF Wrestling Superstars figure line.
As arrogant as "The Model" was, Martel himself has always seemed to be a likable guy. Though he has appeared on the convention circuit in the past, promoters report that he has been relatively unavailable for bookings in recent years. By all accounts, Martel has had a happy and successful family and business life outside of the wrestling world. With all of the tragedy and sorrow that has surrounded many of his colleagues from the same wrestling era, this can only be taken as good news. Last seen on WWE television over twelve years ago, I think it's time that we hear that harp one more time, perhaps as part of the WWE Hall of Fame?