Cold November Brain

There are a few reasons why I think of Bobby “The Brain” Heenan in November. Most importantly it was indeed his birth month. The legend would turn 78 this year. But also because my favorite piece of Bobby Heenan memorabilia, shown very often on this blog, involves the month of November, as well. No, it has nothing to do with The Survivor Series. But we’ll get to that in a bit. Why not look at some other Heenan memorabilia first? 

I think that I enjoy The Brain for reasons other than most. Of course everyone loved his humor which he brought to any job that he had within the business. Being the Gorilla Monsoon guy that I am, how could I not? I’ve said before and I’ll say again that I prefer the Monsoon-Jesse Ventura team as far as commentary goes, but there were no better hosting duos than The Gorilla and The Brain. Prime Time Wrestling would not be as beloved today had it not been for those two. You can sense the bits that the two came up with on their own that no outside writer could have. My favorites usually involved the two preparing for an upcoming event such as WrestleMania or the premiere of No Holds Barred. The two were gold in the studio but I feel that they truly shined when “out and about.” 

My love of Heenan comes from, as is almost cliché, the “little things.” It’s those things that can turn a good wrestler into a great one. If you’ve read Heenan’s books you already know that his philosophy was to “wrestle like a manager and manage like a wrestler.” It shows. You can literally pick any appearance of Heenan either inside or outside of the squared circle and see this shine through. Watch him come to the ring. There’s always something going on and it isn’t generic. It’s something pertaining to whichever story is being told, and not even necessarily his. He knew that in order for him to look good he had to make everyone around him look good, too. He fidgets. He looks concerned. He’s focused. He’s gleeful. It’s always something. 

What was also rather unique to Heenan, especially in the “WWF golden era” of the ‘80s, is that he could switch between serious or cartoonish in the bat of an eyelash. If he and his charge were hatching a plan to attack another wrestler you were definitely going to see “cruel and calculating” Heenan. If Gene Okerlund chased them down for an interview after the heinous action, Heenan was prepared with a good insult. He also kept it real. When The Brooklyn Brawler took out both The Red Rooster and Gorilla Monsoon on an episode of Prime Time Wrestling, Heenan repeatedly apologized to Monsoon and claimed that the attack on him was not part of his plan. It made sense. Going forward why would Monsoon continue to find amusement in Heenan’s antics had Heenan not shown a little remorse for something so physical? Again, it was the little things. 

Speaking of little things, Bobby Heenan has had a few in the form of action figures over the years. Not only was he one of the manager figures in the LJN Wrestling Superstars line (a figure that he proudly displayed on Prime Time Wrestling), but he was also one of only two managers to make it into the bendies line also from the company. I only got into the bendies after the Hasbro WWF line was released and was absolutely thrilled that both Heenan and Captain Lou Albano could be integrated with the Hasbro figures. Jakks and Mattel really upped the ante with several Heenan figures from each manufacturer. The latest was the Mattel WWE Legends Bobby Heenan in the infamous weasel suit. Beneath it is the first accurate and widely available “wrestling gear” Heenan figure. Sadly, the figure is underrated and undersold. I don’t know if that means that we’re dead as far as future figures of “The Brain” go, but someone desperately needs to produce him in a Hasbro style before the “Retro” craze ends. We could also use several more regular sized Heenan’s as well. You and I both can think of five or six designs right off of the top of our heads. 

Heenan was no stranger to trading cards, magazine and program covers and even coloring books, either, despite being a manager who were sometimes left out of such things. I say “were” as sadly the wrestling manager seems to be gone. Every so often there are glimmers, especially with Paul Heyman still running rampant, but it has yet to truly feel the same. But The Brain made it beyond. Need someone to go on Arsenio, Regis & Kathy Lee or even The Jerry Lewis Labor Day Telethon? Heenan was your man. He even made it onto an episode or two of Hulk Hogan’s Rock n’ Wrestling, though the little merchandise sadly doesn’t reflect that. 

My favorite Heenan item as promised? The November 1970 issue of The Wrestler, of course. I had wanted the issue for years, seeing it listed as a back issue, but even then it was coveted. Finally, in a box chock full of ‘60s and ‘70s wrestling magazines that I picked up at a local convention, there it was. I was able to get The Brain to sign it and, though he was in his later stages where communication wasn’t as easy as in previous years, he positively glowed upon seeing it. A gory and slightly horrifying reminder that Heenan was indeed a wrestler and for more than just comedic weasel suit matches. Bobby was the real deal. 

Now beat it, humanoids!

Managing The Merchandise

Like many who grew up watching wrestling, the aspect of managers in the business was just plain intriguing. The manager served many purposes, including but not limited to adding a little something extra to the wrestler who he or she represented. At times, that "extra" was sorely needed. In other instances, using Nick Bockwinkel and Bobby "The Brain" Heenan as an example, the wrestler and manager were equally great and simply complimented each other. In any case, the managers just had to be colorful and charismatic. This equates into merchandising.

When the colorful magazine covers were grabbing attention at newsstands in the 1960's and 1970's, the managers began to have their real first taste of merchandise. Whether it be The Grand Wizard in one of his many guises or Heenan with his face covered in the legendary "crimson mask," the managers could sell magazines just as well as they could tickets to the matches. The slovenly Captain Lou Albano made his complete transformation from wrestler to manager in this era, usually guiding the tag teams of the WWWF while "Hollywood Fashion Plate" Fred Blassie was managing heels of all types. These men and their charges were perfect cover material. Who didn't want to read about the next threats to Bruno Sammartino and Bob Backlund?

One manager was actually responsible for much of the early wrestling merchandising in the late 1970's and early 1980's. Who would that be? The "Louisville Lip" himself, Jim Cornette. Growing up as a fan of wrestling and then becoming a ringside photographer as a teen, Cornette found himself helping to run the merchandise tables in the Memphis wrestling territory and peddling "gimmicks" for the likes of Jerry "The King" Lawler, "Superstar" Bill Dundee, and even "The Mouth of the South" Jimmy Hart. The complete story is told in the book "Rags, Paper, & Pins: The Merchandising Of Memphis Wrestling" by Cornette and Mark James. A highly recommended book for any fan of wrestling memorabilia!

The 80's also brought another new dimension to wrestling managers: their own subset in LJN's WWF Wrestling Superstars figure line. LJN had the right idea when including announcers, referees, and managers into their wildly popular toy line. The card backs were even emblazoned with "Manager" for this special release, although some of the other "non-wrestler" figures were given this designation as well. Included were Lou Albano, Bobby Heenan, Fred Blassie, Mr. Fuji, Jimmy Hart, Johnny V, Slick, and the one and only Miss Elizabeth.

Easily a discussion all her own, Elizabeth brought a different presentation to wrestling managers. Though there had been female managers before, more women had been presented as valets. Elizabeth was a combination of both. She was described as a manager who took care of business matters for "Macho Man" Randy Savage, but she also radiated a glamour and presence that even the most popular valets rarely had. Elizabeth was a once-in-a-lifetime character who will never be duplicated.

Even as the usage of managers died down as the years went on, the legendary ones continue to be celebrated. Action figures and trading cards of the managers of yore continue to be released, and the occasional character in a managerial role still pops up. Most recently Paul Heyman, though no longer billed as such, brought back exactly what a manager should be as the advocate for Brock Lesnar. Every so often, a young talent with the gift of gab will be compared to a "young Bobby Heenan." Should the decision makers ever decide to bring the "art of managing" back to the business on a regular basis, we should all be in for a nice, welcome, yet very familiar, treat.

Wrestling's Most Missed Concept: The Manager

A lot of things come and go in the pro wrestling business. Some miss the days when venues were lit with but a single light instead of the million-dollar lighting systems of today. Others miss when "preliminary" matches filled the television airwaves thus saving the main events for arena shows or even pay-per-view.

While many of these concepts are gone for good, there is one that is sorely missed and could easily be brought back under the right conditions. That concept is the wrestling manager.

While there have been a few throwbacks in recent years with names such as Armando Estrada and Tony Atlas, there was a time in the business when a manager could be the hottest name in a promotion.

Territories like Florida with Sir Oliver Humperdink, AWA with Bobby Heenan, and the WWWF's "Evil Trinity" (Lou Albano, Fred Blassie, & The Grand Wizard) were nearly defined by these men and their stables of wrestlers. These men were so devious and calculating that fans filled arena seats weekly in hopes of seeing the managers get their comeuppance.

The modern definition of wrestling manager seems to first come about when wrestling first hit television in the 1950s. Men like "Wild" Red Berry and Bobby Davis led such champions as Gorilla Monsoon and Buddy Rogers, respectively, to greater heights thanks to their charisma and gifts for gab. Joined in the 1960s by names such as Gary Hart, Bobby Heenan, and Ernie "Grand Wizard" Roth (under various aliases), it seemed that each territory, as mentioned above, had their own choice managers.

It's no surprise that when wrestling magazines from various companies exploded onto the newsstands, the colorful managers often made the cover. The word "colorful" is not used by accident as it was commonplace to find photos of such managers as Heenan and Humperdink with bright red crimson masks of blood plastered on covers. Arena programs also often featured the managers flanking their various charges.

With the first two major wrestling action figure lines finding their way into stores in the 1980s, the managers came along for the ride. LJN's WWF line featured a whole subset of managers including Heenan, Albano, Blassie, Jimmy Hart, Slick, Mr. Fuji, Johnny V, and Miss Elizabeth while Remco included Paul Ellering, Precious, and Sheik Adnan Al-Kaissey in their AWA series.

Cards, magazines, figures, and even record albums prove that managers were among the most marketable characters in wrestling. After all, the managers were essentially pop culture celebrities kicked up a notch. Bobby Heenan? Johnny Carson. Jimmy Hart? Dick Clark. Miss Elizabeth? Princess Diana. Slick? Well, you get the picture.

Many fans of today's wrestling product feel that there's just something missing. Maybe it's the crazy character at ringside with bleached blonde hair, face paint, a tennis racket, and diamonds screaming at the top of their lungs. The "GM" and "Commissioner" roles are played out...we want our managers back!

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