The Underrated Living Legend

Not that long ago I made what some would consider to be a controversial statement to my friend. No, I didn’t endorse a political candidate (they’re all awful!). I didn’t denounce Taylor Swift (although I don’t quite get it). I didn’t even say that classic wrestling is better than modern wrestling (though if you think otherwise I doubt you’d have been reading this particular blog for fifteen years). The declaration that I made was that, in the realm of two wrestlers who were very similar in a lot of ways and were also contemporaries, I prefer Larry Zbyszko to Tully Blanchard.

I don’t dislike Tully. Don’t take it that way at all. I’m a big fan! He should’ve had a longer run in his prime, but sadly his salad days and prime earning years collided. Still, even though they had little if any interaction despite being contemporaries, I think that Blanchard and Zbyszko are very similar in a lot of ways. Both had great careers but each left you wanting a bit more. Both had great singles runs but could tear it up in tag teams as well. Both were excellent tag team partners for “The Enforcer” Arn Anderson, each with their own comparative style, in teams that could’ve gone on longer! Tully was a founding member of The Four Horseman. Larry was a pillar of The Dangerous Alliance. They do size up quite nicely.

I will say that, in my opinion, Zbyszko is a tad underrated compared to Blanchard, especially when he had a comparatively longer career. “The Living Legend” celebrated his 72^nd birthday earlier this week and was still making the occasionally in-ring appearance less than a decade ago. I’m sure that many, like myself, would’ve enjoyed a WWF run during the national expansion. In my opinion he would’ve fit right in and probably been upper-mid-card as far as roster status, but it wasn’t meant to be. It could be a lack of a run there, something that Tully did have, albeit briefly, that gives him less of an edge in comparing the two. Another advantage of Tully’s, being part of the aforementioned best-remembered supergroup or faction, is something that I would’ve enjoyed seeing Zbyszko part of as well. 

That being said, Larry Z made his own impact. He was definitely of the more recognizable faces in the dying days of the AWA. He had video tapes, action figures and plenty of magazine covers. He was a frequent coverboy for the WWWF programs of the ‘70s and later into the very early ‘80s once his famous feud with mentor Bruno Sammartino shocked wrestling fans in the northeast. His too-brief run with Jim Crockett Promotions in the late ‘80s, between stints with the AWA, landed him several trading cards in the famous Wonderama set, including with The Western States Heritage Championship belt. He once told me that he had been signed by Jakks to be part of the Legends of the Ring figure series (part of their TNA line) and that the figure would include that particular belt. It didn’t end up happening, but Larry did finally get his due with a modern figure in the Mattel line around the time that he was inducted into the WWE Hall of Fame.

Let’s not forget his several year stint as a WCW announcer, though he never seemed to have the top color commentator spot that he really deserved. With zero disrespect to Bobby Heenan, “The Brain” just wasn’t anything close to what he was in the WWF after he went to WCW. Zbyszko should’ve had the prime spot but, again, it just was not meant to be. The announcer position did lead to a few returns to the ring, but the thought of Larry being part of that great 1993 active WCW roster really brings some regret that it didn’t happen. Didn’t like the Paul Roma version of the Horsemen? Why not try Larry in there? Ultimately we did get that great feud with Lord Steven Regal, but I always felt underwhelmed when Larry feuded with “the new World odor.” Perhaps if Dusty had stepped into the ring during his brief nWo run we could’ve had an intriguing legends feud.

I enjoy seeing Larry at shows and conventions. He seems to be one who got out of the business with happiness and contentment. If he didn’t, he’s putting on an awfully good show. He doesn’t take it too seriously and is always up to talk to fans and reminisce about all of those GLORIOUS years. He truly is a star, that while underrated, made his mark in all of the biggest promotions of the day. He’s certainly memorable, still discussed to this day and best of all he lived to talk about and enjoy it. I don’t think that it gets more successful than that. Oh yeah, and like me, he’s a Pittsburgher! It doesn’t get much better than THAT, either!

Signature Moves: Bruno Sammartino

It’s hard to believe that we’re coming up on five years since we lost “The Living Legend” Bruno Sammartino. I still remember where I was when I heard the news. Training at my place of work for a position that I’m largely still in today, albeit much more seasoned. I was shocked and I wasn’t alone. Despite being 82, Bruno’s death shook Pittsburgh and all of the wrestling world. He was more than just a wrestler. He was an icon to a generation of wrestling fans, a good man and the rare type of individual who could be looked upon as a role model.

I’ve discussed Bruno’s level of fame and legend here in my hometown of The Steel City many times. He is synonymous with the other sports legends here in the Greater Pittsburgh area. If you didn’t grow up watching him you still have memories of your elders conveying their own stories. Even individuals who wouldn’t identify themselves as wrestling fans probably at least have fleeting memories of watching “Studio Wrestling” with a parent or grandparent. It was a Pittsburgh cultural institution. It didn’t hurt that the big man himself, “The Italian Superman,” lived right here in the suburbs of Pittsburgh.

Being the eternal “good guy” and hero to legions of fans across ethnicities, Bruno believed in living up to that image. I had the privilege of meeting The Living Legend many times. He was extremely accessible and didn’t like to disappoint anyone. Though I entered the scene long after his retirement, every indication is that nothing changed from his active days in the ring. From first hand accounts to candid photos throughout the years, he never seemed to refuse an autograph request. I think that there may be more photographs of Bruno Sammartino signing autographs than any other wrestler. Again, he wanted to live up to his image and he did not want to disappoint. He knew that he would not have his success, fame and fortune without the fans. He experienced disappointment when other celebrities would act, in his words, “like a big shot.” One blue eyed-singer infamously got under Bruno’s skin this way. He didn’t want his fans to feel the same.

Since Bruno did sign so many autographs over the years, there are examples throughout his career. Being a big Bruno collector and having the fortune of living where he made one of his biggest impacts, I am lucky enough to own Bruno Sammartino autographs spanning the decades. Unlike some stars who change their signature over the years or even depending on what they’re signing, Bruno was constant. It rarely if ever changed. It’s clear and full, something that many of today’s wrestling names could learn from. Initials weren’t even thought of. Bruno gave you his full name each and every time.

I will say that there are some size and direction “variations” of which to note. Like most signers, occasionally a trading card or other smaller item will yield a smaller signature. There’s no way around it. Bruno’s biggest signing quirk, however, is that he sometimes signed sideways or even almost upside down. I used to observe him signing and it really boiled down to him trying to get his signature on the item in the best way possible. Again, always thinking of the fans. If you’re looking to add a Bruno signature to your collection don’t be off-put if it’s sideways. In fact, I’d look upon that as a good thing.

And we all know that Bruno had a ton of things to sign. He rarely noted much about any particular item as things like that seemed to humble him, but he did note one thing to me. In 2007 he told me that the photo featured with this paragraph, a classic black and white shot, was his all-time favorite. There are countless other photos, magazines, figures, programs and trading cards out there, too. A quick search shows that you can still obtain an authentic (match it any of the autographs shown here) photo signed by The Champ for roughly $25.00. A bargain that won’t last forever.

Bruno hit all the major marks for fans and collectors alike. A good guy who liked to take care of fans and who had plenty of merchandise to celebrate his long, successful career. He had a pretty unique signature, to boot. He may be physically gone, but talk to any Pittsburgher and you’ll know that he’s still “The Living Legend” all these years later.

Wrestling MarketWatch: Magazine Mayhem

Have there really been over thirty editions of our MarketWatch feature over the years? Sure, I just appropriated the title from CBS (my apologies to the "Eye"), but it's always a very fun feature to research and write. While I always champion the fact that collecting should be fun over profit, it is always a blast to see how much, or how little, certain items are currently selling for. It's the only way to have any sort of collectible "price guide" in this day and age. 

Seeing as that they increase and decrease in price perhaps more than any other form of wrestling memorabilia, we're once again looking at magazines. There are many wrestling magazine collectors out there, and for this edition we'll look at a variety of issues from various time periods that have recently seen movement on the market. As always, prices listed are for non-autographed versions.

*Where better to begin than 52 years ago this month? Batmania had swept the country thanks to the magic that was being created by Adam West and company on television every Wednesday and Thursday evening. Wrestling capitalized on the craze, though it was most prominent in Pittsburgh where strongman Tony Marino became "The Battman." Though he played the character for several years (and has the hair on the back of his head shaved into the Bat Signal to this day), his tag team partner dressed as Robin was short-lived. Both were captured in full costume on the October 1966 issue of Wrestling Revue magazine. While Batkids of the day probably readily scooped the magazine up from newsstands, it's a less common issue nowadays and recently sold for $31.

*Around 25 years later another colorful character would capture America's interest, that being Bart Man aka Bart Simpson. Bret "The Hitman" Hart made a cameo on The Simpsons right around what many consider to be the best era of the long-running cartoon. This appearance was immortalized on the cover of the May 1997 issue of WWE Magazine. Bret and Bart recently sold for $50 which is unusual for this particular edition.

*Going back to the late 1970's we see the fourth issue of the short lived Wrestling Action Magazine. The first in-house WWWF publication, this magazine has widely been featured here on the blog over the years, and thanks to editor Les Thatcher we've been able to chronicle the history of the highly collectible run. This issue features the war of the tag teams that was going on at the time pitting The Valiant Brothers and manager Captain Lou Albano against Larry Zbyszko and Tony Garea. The issue recently sold for $24.50 which is actually trending low for this magazine.

*Another titled to come from wrestling renaissance man Les Thatcher was the Mid-Atlantic Wrestling Magazine. One of my favorite covers in a run where it's hard to choose just one is from Issue Vol. 4 No. 5 featuring "Number One" Paul Jones and The Masked Superstar. If there were ever two stars who embodied wrestling in the Carolinas for Jim Crockett Promotions, it's these two gentlemen. The issue recently sold for $51.

*Finally we head back north in August/September 1984 with the World Wrestling Federation. "Rock N Wrestling" was at full steam and in the center of the mayhem were Rowdy Roddy Piper, Captain Lou Albano, and Cyndi Lauper. The three took the cover shot here, obviously on the set of Piper's Pit. As with many of the early WWF Magazines, secondary market value has rarely waned. This classic recently sold for $49.

From cartoon characters to pop singers to wrestling versions of Caped Crusaders, these issues embody the fun of collecting wrestling magazines from the past. What do you have socked away in "Mom's attic?" There could be great reading material up there...and a lot of value in it.

The Territory Photo Albums--WWWF 1976

Before the Internet, how did you see the rosters of your local wrestling territory? If you were lucky, your promotion put out a photo album or yearbook! Usually for a nominal fee, plus postage and handling, these publications could be the key to any fan becoming an expert on the stars and champions of any number of promotions. Some areas kept up better than others at maintaining these guides, but most put out at least a few that are known to exist today.

Bruno Sammartino featured heavily in the five Tri-State Wrestling photo albums put out by the Pittsburgh wrestling office in the 1960's. It's no surprise that "The Living Legend" also made the cover of the 1976 World Wide Wrestling Federation album. Officially titled "Championship Wrestling Yearbook," Sammartino is shown on the cover in a fierce battle with longtime nemesis "The Russian Bear" Ivan Koloff. Of course, Koloff is also the man who ended Sammartino's first World Heavyweight Championship reign.

Also on the cover is the famous Madison Square Garden logo. These were likely sold at the Garden, though the inside cover shows that these were also marketed through the mail. Just $2.00 ($1.50 for the yearbook, .50 for postage and handling) was all that this forty-page treasure cost 42 years ago. As with so much shown on this blog, if we only had a time machine...

The yearbook features two page spreads on the top stars, while others get single pages (including one each on "The Three Wise Men of The East") and many other get a single photo. All in all we've got Sammartino, Superstar Billy Graham, Ivan Putski, Koloff, Louis Cerdan, Tony Parisi, Buggsy McGraw, Andre the Giant, Fabulous Moolah, Gorilla Monsoon, Spiros Arion, Bobo Brazil, Lou Albano, Freddie Blassie, The Grand Wizard, Haystack Calhoun, Dominick DeNucci, Pat Barrett, Baron Mikel Scicluna, Chief Jay Strongbow, Ernie Ladd, Francisco Flores, Manuel Soto, Pete Sanchez, Johnny Rodz, Black Jack Lanza, Black Jack Mulligan, Jimmy Valiant, Johnny Valiant, Kevin Sullivan, Crusher Blackwell, Dave O'Hannon, Pete Reeves, George Steele, Bob Duncum, Butcher Vachon, Waldo Von Erich, Tony Altimore, The Wolfman, Tony Garea, Dean Ho, Pedro Morales, Taro Tanaka, Susan Greene, Toni Rose, and "The WWWF," which we'll get to.

The many misspellings above are intentional. Those are the misspellings used in the yearbook itself, so I repeated them here for historical accuracy. Most of the photos match up, even if you'll be thrown for a loop at just how young and different the man later known as "The Taskmaster" looks here as regular Kevin Sullivan. It should be noted that the picture used for Toni Rose is actually her tag partner Donna Christanello. The two were often mistaken for each other in photos, and I always enjoy seeing my late friend Donna show up. She is sorely missed.

The last page, listed in the table of contents as "The WWWF," features the brass. The head honchos. The office. Shown are Willie Gilzenberg, Vince McMahon, Arnold Skoaland, Phil Zacko, Angelo Savoldi, and television announcers Vince McMahon Jr. and Antonino Rocca. It's amazing that only Skaaland was misspelled. Of everyone on this page, only Vincent Kennedy McMahon is alive today, though Savoldi just passed away a few years ago and made it as one of the longest living wrestlers on record. If anyone knew where the bodies were buried, it's these seven men.

It's always a blast to look through these publications. Back then, they were a fun look at the stars of the wrestling world as it was in your area. Today they're a time capsule of a bygone era with men and women who are now legends. Featured here were the stars of what the wrestling world knew as "New York." They filled the Garden to capacity and then moved onto the next town, no matter how big or small. The promoters were happy with an ass every eighteen inches, the wrestlers were happy with a decent check and a six-pack.

May those days be remembered forever...

Remembering Legends of the Steel City...

At around the exact time that this entry is published, NXT returns to the Steel City. It is yet another wrestling event in a city that has long valued the sport of kings and its many stars. While names like Bruno Sammartino and Kurt Angle are closely associated with Pittsburgh, many other grapplers have called the city their home, as well, paving the way for a show like NXT to be appreciated by modern day local fans.

Many wrestling historians will tell you that if one Pittsburgh wrestler could have made it on a national level it was "Jumpin'" Johnny DeFazio. The popular star was a hit with both male and female fans of the era for being both exciting in the ring and having a great look. His ties to the community continue today being active in local politics. Those same ties kept DeFazio from being known nationally in the '60s and '70s wrestling world.

Dominic DeNucci is a name known to many for training the likes of Mick Foley and Shane Douglas among others, but some of his greatest in-ring fame came in the Steel City. Billed as the cousin of Bruno Sammartino, DeNucci came to Pittsburgh after solid runs elsewhere. Another popular star with fans of all types, the well-traveled DeNucci was still donning the tights until around five years ago!

But not all of these Pittsburgh journeymen were popular. Baron Mikel Scicluna was despised for his rule breaking and being a constant thorn in the side of DeFazio, Hurricane Hunt, Frank Holtz, and other Pittsburgh favorites. Scicluna's antics, as well as the omnipresent foreign object tucked into his tights, made their way onto a national level when the Baron became a staple on WWWF shows in venues such as Madison Square Garden. Scicluna is even one of the earliest members of the WWE Hall of Fame.

And speaking of heels, no one did it better than a star who was fortunate enough to call my friend, Donna Christanello. I've often said that the long time associate and friend of The Fabulous Moolah actually did Moolah's shtick far better than Moolah herself. Despite being a trainer and resident of Moolah's school, Donna called Pittsburgh home and was proud to do so. Her family still resides here and keeps the memory of the women's wrestling pioneer alive, as we also strive to do on this blog.

While stars of today such as Cien Almas and Ember Moon tear the ring up tonight in Pittsburgh, the names who came before them should not be forgotten. For without those stars, the fans who grew up watching them may not have passed on the passion of wrestling to the fanatics of today...

WWWF Wrestling Action #5

And as quickly as it began, it ended. WWWF Wrestling Action Vol. 1 No. 5 was indeed the final issue of the storied publication. It's hard to say whether or not this was planned to be the last issue, but as publisher Les Thatcher told me years ago, the McMahon's decided to pull the plug. Fittingly, the final issue is a look to the future and contains several "firsts" that would follow the company into the next decade.

The cover story is "Stars Of The '80s" featuring artistic renderings of
Bob Backlund, Ivan Putski, Tony Atlas, Tito Santana, Ken Patera, and Hulk Hogan. While autographing my copy, The Hulkster told me that this was his first magazine cover appearance. The claim may very well be true. This magazine predates his first Pro Wrestling Illustrated cover appearance by several years. There may be a program or two out there from this time or before with a Hogan cover, but as far as magazines I do believe this to be his debut.

Also of historic note is the change on the cover from the previous four issues. "World Wide Wrestling Federation" has silently become "World Wrestling Federation." There is still at least once instance of "WWWF" being used inside the magazine.

In the opening page we don't get any real indication that this would be the last issue. It is said that subscription balances will still be fulfilled. Just as with issue #3, issue #4 was a complete sellout as well. The $2.50 back issues of the first two editions were still available. Fill my cart. "Vince McMahon" pens the "As I See It!" column this time around, and there really isn't much to identify if that was supposed to be father or son.

Features kick off with a brief story and photos on the new and popular tag team championship team of Tito Santana and Ivan Putski. Putski is in a transitional phase where he isn't quite the clone of The Mighty Igor any longer, nor is he the slimmer and more cut undercarder that many grew up on in the '80s. Our next article is about "A Perfect '10'." No, it isn't Nickla Roberts. It's "The Incredible" Hulk Hogan. Even here, The Hulkster just simply looks different from anything else the wrestling had seen up to the point.

Another two-pager discussing Afa and Sika of The Wild Samoans is followed by a three-page story titled "Who Is The Real Living Legend?" It seems that Larry Zbyszko (now being misspelled "Zbyscko") is no longer the fan favorite tag team partner of Tony Garea as he was in the previous issue. At this point he has made his infamous turn on his mentor, Bruno Sammartino. This article is highlighted by a photo of a battered, beaten, and afroed Bruno struggling to get up off the mat. Blood is pouring off of Sammartino's face in a shot that rivals that of Stone Cold Steve Austin at WrestleMania XIII.

Our centerfold this issue features the WWWF Champion and Inter-Continental Champion, Bob Backlund and Pat Patterson, respectively. "Intercontinental" is spelled with the hyphen and this is the aforementioned instance of WWWF being used in this WWF issue. One wonders if this photo was taken backstage in Rio de Janeiro after the huge tournament to crown the first Intercontinental Tournament. Perhaps this is why the background of the photo was replaced by generic blue. The mysteries deepen!

Patterson is also the subject of one of our next articles in addition to fellow 1980's WWF official, Rene Goulet. "The Fighting Frenchman" is shown battling both Sika and Larry Zbyszko (here spelled "Zbyscho" in a new variant). Patterson is shown slugging it out with Ken Patera in a story that questions whether or not the blond from Montreal has completely changed his formerly "evil" ways.

Speaking of Patera, the next two-page story is all about the former Olympic great. A wonderful color photo of Patera, pictured with manager The Grand Wizard, reminds us that this is not the same Patera that many remember in 1987 and 1988. Patera was a vicious and feared heel at this point. Had this version of Patera picked up where he left off in his late '80s run, Hogan may have had another credible challenger to the WWF Championship.

After a two-page feature on Bob Backlund, Tony Atlas gets a photo and small blurb. When I had "Mr. U.S.A." sign the cover of this issue, he knew where his feature was inside. He turned to it, signed that photo as well, and briefly went over the column. Future feuds with Patera and Hogan are mentioned. Atlas press-slamming The Hulkster not only became the cover of an issue of Pro Wrestling Illustrated, but also one of the strongman's proudest moments.

We end with a college of five of the photos that were used to create the cover. In addition to the cover stars, Zbyszko (now "ZybscKo"), Tony Rich (likely a typo for Tommy Rich), Austin Idol, Mike Graham, the Von Erichs, and Ric Flair are also mentioned as those who will likely be the biggest sensations of the 1980's. While all shown or listed had some success in the decade, I think that we can boil it down to Hogan, Flair, and the Von Erich boys as those who truly reached superstardom.

We've now explored all five issues of WWWF Wrestling Action. As I said in the first issue entry, the set counts among my favorite pieces of wrestling memorabilia. It's a nice-sized set that contains a lot of history. WWE should celebrate the series, but it isn't going to happen. They recognize Victory Magazine as their first publication. The two issues of Victory are good, but aren't much more than two more issues of the regular WWF Magazine. Wrestling Action is a completely different take on a wrestling magazine. If you have one issue or all five, cherish them. If you don't have any, let the hunt begin!

WWWF Wrestling Action #4

For the fourth issue of WWWF Wrestling Action, tag teams take center stage. The Tag Team Championship struggle between The Valiant Brothers (with manager Captain Lou Albano) and the fan favorite team of Larry Zbyszko and Tony Garea is artistically depicted. The white and yellow "burst" behind the wrestlers really makes this cover pop, as does the large tag team belt that corrals the teams. I can still recall the joy on Albano's face when he was signing this issue and holding it up for other wrestlers seated nearby to see. In addition to the featured stars, I had referee Dick Woehrle sign the cover and Greg Valentine autograph an interior shot.

Starting out, we learn that the previous issue had completely sold out. Back issues of #1 and #2 were still available at just $2.50 a copy. Again, I will gladly take a dozen of each. Arnold Skaaland gets the "As I See It!" column and the features kick off with a look at a man completely missing from issue #3, Bruno Sammartino. The Living Legend had returned--with his infamous afro. The cover story follows, featuring Zbyszko (grossly misspelled "Zybscko") and Garea on their championship win against the Yukon Lumberjacks and new struggle with Jimmy and Johnny Valiant.

Hisashi Shinma becoming the new World Wide Wrestling Federation president and a bit on Ivan Putski precede a story on The Grand Wizard leading Greg Valentine to the WWWF Championship. Valentine was always one of Bob Backlund's quality challengers. Had Backlund needed to drop the title even briefly at some point during his long-planned run, Valentine would have been a great option as champion, even temporarily.

Next up is a great shot and brief story on WWE Hall of Famer Tatsumi Fujinami. At the time, Fujinami was the WWWF Junior Heavyweight Champion. That title and belt is one of the least remembered championships in the history of the company, largely being contested outside of the United States for the majority of its run. Fans of 1990's Japanese wrestling will remember the belt being given to the winner of the 1994 Super J Cup tournament. The belt even featured into advertising for the event.

In the centerfold we have the "passing of the torch" that the WWWF so desperately wanted at the time, a handshake meeting between Bruno Sammartino and Bob Backlund. While Backlund undoubtedly carved out his own legacy in wrestling and as WWWF Champion, he never filled the boots of "The Living Legend." Looking back in hindsight, both men stand side by side for their contributions to the WWWF and the industry itself just as they do pictured here.

High Chief Peter Maivia makes his return to Wrestling Action, this time
in a very different position than back in the debut issue. Maivia is now a rule breaker managed by Fred Blassie. The High Chief is shown, donning his villainous mustache, squeezing the life out of foes such as Bob Backlund and Chief Jay Strongbow. Heels also dominate the next few pages when Albano and The Valiant Brothers receive their own article touting their recent WWWF return.

It's here that we see photos that were used as inspiration for the drawings on the cover. Zbyszko and Garea's cover poses can also be found as photos inside of this issue. As we've seen by now, virtually all of the cover drawing reference pictures are inside the Wrestling Action issues themselves. Also here is a great shot of Jimmy Valiant perusing the debut issue of Wrestling Action in what looks to be a hotel room. Today's wrestlers return to the hotel to play video games. In the '70s, they retired to their rooms with a copy of Wrestling Action. No alcohol or debauchery whatsoever in either generation.

The fourth issue of Wrestling Action ends with a look at more of the villains of the day. Ernie Ladd gets a two-page spread featuring some great color photos and a vow to finish off Dusty Rhodes, or "The Pillsbury Dough Boy" at he calls him, once and for all. The evil members of the stable of "Hollywood Fashion Plate" Fred Blassie are also shown, including Maivia, Victor Rivera, and Spiros Arion. We finish with a brief look at "Brower Power," the return of classic brawler Dick "The Bulldog" Brower.

You could argue that this issue was the showcase of the heels. Bob Backlund saw his least coverage yet in the Wrestling Action run. Instead the focus was on many of his challengers and their devious plans to wrest the WWWF Championship away from "The All-American Boy." In the fifth and final issue we will see wrestling history right on the cover in several different instances. While Wrestling Action does not escape the 1970's, the issue is going to be all about looking forward to the 1980's. We end the five-part Wrestling Action series next week here on the blog. Don't miss it.

WWWF Wrestling Action #3

A new World Wide Wrestling Federation Champion helps us celebrate Wrestling Action Vol. 1 No. 3! Bob Backlund, in all his wholesome, straight-laced glory, graces the cover of this issue complete with an American flag background and the nickname "All American." Due to the Yukon Lumberjacks being shown and touted as being the WWWF Tag Team Champions, we can determine that this issue was printed in mid-1978, long after the last. As we'll soon see, the magazine was open and honest about problems with publication.

We open the cover with several announcements. Escalating costs are cited as to why this issue is not the full-color spectacle that the previous installment was. The staff still hopes to be able to return to that format in the future. Another notice indicates that the magazine will not be published bi-monthly, but subscribers will receive their balance. Limited back issues of the first two editions are available for just $2.50 each. Can I take a dozen? The "As I See It!" column this month is penned by Vincent Kennedy McMahon, who is actually referred to as "Vince McMahon Jr." here.

The main features begin with a half-color, half-black & white story on the new champ himself, Bob Backlund. One of the images included was obviously used the cover art reference photo. Following that is a question that many of us are still asking to this day, "What Happened To Victor Rivera?" Back in 1978, the question was why Rivera, a popular Puerto Rican star, had aligned himself with Fred Blassie. Since the late 1980's the question has been just where the man has gone. Rumors of various nefarious activities, time in prison, and even death have surrounded Rivera, but no one seems to have concrete evidence as to exactly where he is.

A bit on Superstar Billy Graham's work out routine is followed by a feature on the good deeds of "The American Dream" Dusty Rhodes. Juvenile Diabetes, Muscular Dystrophy, and the Big Brother program are all listed as some of The Dream's charitable causes. All in all, Dusty is quoted as saying that making us, the fans, happy makes his dream fulfilled. You did just that, Big Dust. You did just that and much, much more...

The next several pages give us black and white photographs of The Dream as well as various ring villains of the day. One great photo depicts Dusty, flanked by a young Vince McMahon Jr. and Howard Finkel, receiving an award from the Big Brother program in New Haven, CT. The Fink has a great comb-over going on. I'm assuming that the gentleman between McMahon and Finkel is from the Big Brother program. Despite similar attire, it is not Fred "Rerun" Berry.

We get even more American Dream goodness in this issue's centerfold. In an absolutely classic pre-match photo, Andre the Giant is pictured with his buddies Rhodes and "The Man of 1,000 Masks" Mil Mascaras. Dusty is wearing his cactus robe which made various program and magazine covers over the years. There's definitely no box under the feet of Andre, and he looks positively massive regardless. As of this writing, only Mascaras remains with us in this life.

Features on Chief Jay Strongbow, Ivan Koloff, Dino Bravo, and Tony Garea fill the remaining pages, but perhaps the coolest article covers the aforementioned Yukon Lumberjacks. Pierre and Eric, managed by Captain Lou Albano, held the WWWF Tag Team Championship for several months in 1978. The rough-and-tumble duo wrestled the titles away from the popular tandem of Bravo and Dominic DeNucci, the latter previously known for his association with Bruno Sammartino and now remembered as the trainer of Mick Foley. Yukon Eric was better known as Scott "Hogg" Irwin. Irwin would later team with his brother Bill as "The Long Riders" in the AWA before tragically passing away from cancer in 1987.

We're now over halfway through the Wrestling Action run. This is the first issue to not feature Bruno Sammartino. The WWWF was looking to a new era with Bob Backlund at the helm. We now know that it would end up being a Helluva run for the "All-American Boy." A different division takes center stage in the next issue, along with five new cover stars. The "wrestling action" of the WWWF continues here next week!