Wrestling MarketWatch: Magazine Mayhem

Have there really been over thirty editions of our MarketWatch feature over the years? Sure, I just appropriated the title from CBS (my apologies to the "Eye"), but it's always a very fun feature to research and write. While I always champion the fact that collecting should be fun over profit, it is always a blast to see how much, or how little, certain items are currently selling for. It's the only way to have any sort of collectible "price guide" in this day and age. 

Seeing as that they increase and decrease in price perhaps more than any other form of wrestling memorabilia, we're once again looking at magazines. There are many wrestling magazine collectors out there, and for this edition we'll look at a variety of issues from various time periods that have recently seen movement on the market. As always, prices listed are for non-autographed versions.

*Where better to begin than 52 years ago this month? Batmania had swept the country thanks to the magic that was being created by Adam West and company on television every Wednesday and Thursday evening. Wrestling capitalized on the craze, though it was most prominent in Pittsburgh where strongman Tony Marino became "The Battman." Though he played the character for several years (and has the hair on the back of his head shaved into the Bat Signal to this day), his tag team partner dressed as Robin was short-lived. Both were captured in full costume on the October 1966 issue of Wrestling Revue magazine. While Batkids of the day probably readily scooped the magazine up from newsstands, it's a less common issue nowadays and recently sold for $31.

*Around 25 years later another colorful character would capture America's interest, that being Bart Man aka Bart Simpson. Bret "The Hitman" Hart made a cameo on The Simpsons right around what many consider to be the best era of the long-running cartoon. This appearance was immortalized on the cover of the May 1997 issue of WWE Magazine. Bret and Bart recently sold for $50 which is unusual for this particular edition.

*Going back to the late 1970's we see the fourth issue of the short lived Wrestling Action Magazine. The first in-house WWWF publication, this magazine has widely been featured here on the blog over the years, and thanks to editor Les Thatcher we've been able to chronicle the history of the highly collectible run. This issue features the war of the tag teams that was going on at the time pitting The Valiant Brothers and manager Captain Lou Albano against Larry Zbyszko and Tony Garea. The issue recently sold for $24.50 which is actually trending low for this magazine.

*Another titled to come from wrestling renaissance man Les Thatcher was the Mid-Atlantic Wrestling Magazine. One of my favorite covers in a run where it's hard to choose just one is from Issue Vol. 4 No. 5 featuring "Number One" Paul Jones and The Masked Superstar. If there were ever two stars who embodied wrestling in the Carolinas for Jim Crockett Promotions, it's these two gentlemen. The issue recently sold for $51.

*Finally we head back north in August/September 1984 with the World Wrestling Federation. "Rock N Wrestling" was at full steam and in the center of the mayhem were Rowdy Roddy Piper, Captain Lou Albano, and Cyndi Lauper. The three took the cover shot here, obviously on the set of Piper's Pit. As with many of the early WWF Magazines, secondary market value has rarely waned. This classic recently sold for $49.

From cartoon characters to pop singers to wrestling versions of Caped Crusaders, these issues embody the fun of collecting wrestling magazines from the past. What do you have socked away in "Mom's attic?" There could be great reading material up there...and a lot of value in it.

From The Musty Yellowed Pages--Wrestling Revue, May 1972

Anyone who collects old wrestling publications knows that there's usually a plethora of gems in the pages of each issue.  Fun old articles, dated (and sometimes very politically incorrect) advertisements, spectacular photos, and a few surprises usually comprise just a single magazine.  These nuggets of interest compelled me to start doing "bonus" features at the end of unrelated entries that I like to call "From The Musty Yellowed Pages."

Met with a great response, it hit me that some of these issues could fill up an entire entry themselves.  Until about a decade ago, there were tons of different wrestling titles to choose from on the newsstand.  From those that treated the sport seriously to others that tried that either built upon or ignored kayfabe, they're all interesting and veritable time capsules of eras gone by.

I hope to present a wide variety of magazines and programs in entries such as this, but we will begin with a look back to forty years ago this month.  Wrestling Revue claimed right in the title on the cover that they were "The World's Largest Selling Wrestling Magazine."  This may very well have been true.  While the ubiquitous Weston magazines like Inside Wrestling and The Wrestler were going strong, Wrestling Revue was widely known for worldwide wrestling coverage and excellent photography.  The magazine also seemed to steer clear from stories that created angles and instead tried to cover wrestling as an actual sport.

The May 1972 issue of Wrestling Revue features two Hall of Fame legends, Cowboy Bill Watts and the late Chief Jay Strongbow, right on the cover.  Wrestling Revue seemed to often alternate between action shots or portraits like these for their covers.

The editorial inside discusses an absence that many fans probably noted as soon as they opened the issue--wrestler rankings.  A staple of most wrestling magazines to this day, editor Norm Kietzer explains that rankings or ratings lists were simply inaccurate and making it worse was the matter of which titles deserved "World" status.  Many fans will remember when the latter became an issue regarding the WWF Championship in the Weston magazines of the 1980's.  Across from the editorial is a full-page ad for the DynaPower bodybuilding supplements that Verne Gagne endorsed for years, complete with an iconic shot of the champ himself.

Page 15 features an article covering British grappler Billy Robinson's arrival in the United States.  A great photo of Robinson with AWA announcer Marty O'Neill and "Miss Minnesota Universe" is prominently featured.  In those days it looks as if Robinson was as styling as he was dangerous.  As one of the true toughmen of the sport utilizing the infamous British style, Robinson to this day teaches that style as well as MMA to young students.The article goes on to note that Robinson had a variety of tag team partners in the U.S. including Gagne and Wilbur Snyder.  Another is a very young and lean Don Muraco who appears remarkably different than he would a decade later in his NWA and WWF runs.

 

The next article features a blow-by-blow account of a match held in the world famous Olympic Auditorium in Los Angeles, California.  The match pitted Bull Ramos against Sicodelico who wore an awesome and somewhat psychadelic mask.  It should be noted that Sicodelico is the brother of Dos Caras and Mil Mascaras.  In the photos accompanying the article, the famous phone number R.I. 9-5171 appears in the background.  This was the phone number to the Olympic Auditorium's box office and was once one of the most famous phone numbers in the world.

The cover feature on Cowboy Bill Watts is quite extensive and again features some amazing photography.  It begins with a photo of Watts delivering his famous "Oklahoma Stampede" as well as one featuring Watts with fellow Oklahoma wrestling legends LeRoy McGuirk (father of former WWF ring announcer Mike McGuirk) and Danny Hodge.

Another name of note on the article is that of the author, Lil Al Vavasseur.  You'd be hard pressed to find a wrestling magazine of the era that didn't feature Vavasseur's name.  "Lil Al" was a well-known wrestling photographer of the day who created many of the most famous shots of wrestling's greatest legends.  To this day, Al's photography is circulated among collectors, still with the unique "Lil Al" name stamp in the corner.

Another place that "Lil Al" appears in not only this issue but most others of the time is in the "Fan Club Chatter" section.  Fan club's for wrestlers were all the rage at the time and you'll often be surprised as to the familiar names you will see listed as fan club presidents.  Mike Tenay, AWA/AWF Announcer Mick Karch, Ken "Lord Zoltan" Jugan, and PWI Editor Stu Saks are all listed in this issue back when they were just fans and before they went on to make their own names in the business.

Losing your hair?  Interested in girl wrestling pictures and movies?  Wrestling Revue has the answers for you!  These ads appeared in nearly every wrestling magazine of the day and are somewhat tame by standards of the day.  Other wrestling titles, sold to all ages, featured ads of much more risqué products that would have no chance of being sold to anyone under 18 today.  Even with ads like these for tamer fare, you'd probably have just as good of a chance of actually receiving these products today as you would've back then.  Caveat emptor, indeed!

One feature that I really enjoy each time that I pick up one of these old magazines is a section called "Fans' Candid Corner."  This section showcases shots taken by fans from all over the world and provides a fans-eye-view of the wrestling territories.  In this issue not only do we get to see a great shot of a pre-Mr. Wrestling II Johnny Walker, but also a bloodied Bobby Heenan being led to the back by police.  The latter photo fully illustrates a scene that we've heard described by so many stars from the era either in interviews or books: the hated heel relying on the local law enforcement to get them safely out of the arena before the angered fans are able to unleash their rage.  If this photo doesn't make you sit back and realize how great the territorial wrestling days were, nothing will!

While it would be great if more footage from these days existed, it's comforting to know that we have so many publications like this so that the era will never truly be gone.  The truth is that many of these magazines can still be purchased for under $10 per issue.  Remarkable bargains for the amount of treasures that are hidden in each one.  To see many more great wrestling magazines from the 1950's to now, be sure to "Like" our Facebook page which can be found here.

Wrestling MarketWatch: High End Hijinx

With the financial state that pretty much the entire world is in, it should be amazing to anyone that many collectibles are still selling for the prices that they do. While I'll still argue that it's a buyers market as far as wrestling memorabilia is concerned, many items are still getting well over $50 in the secondary market.

In this installment of our recurring "Wrestling MarketWatch" series, I'll take a look at some of the recent selling prices on various items that have went above and beyond what many would think their value might be. As always, I caution that "value" is simply what someone is willing to pay for an item at a specific time. Should you go to sell the exact same item you may not get nearly the same price. It's all about supply, demand, and advertising/describing the item properly.

*We'll start with a perennial favorite among both wrestling collectors and children of the early '90s who've grown up and want their toys back. The Tonka WWF Wrestling Buddies have stood the test of time in terms and popularity...and durability. While these toys do fetch high prices there are also a ton of them out there. That can only bring one conclusion: fans simply like these things! What's not to like? Fun cartoonish caricatures of your favorite early '90s WWF stars that are sized and made to be WRESTLED with. While prices vary depending on which wrestler it is, the very popular Ultimate Warrior buddy has recently been selling for around $50 out of the box. If you've got the box, the Warrior and other stars can soar to $100 and beyond.

*Back to the year 1966 and cartoon characters of a different kind. While Bruno Sammartino ruled the northeast, he obviously couldn't be the sole hero of the area with the evil threats of Killer Kowalski, Gorilla Monsoon, and other villains of the mat. In Pittsburgh, the champ had help and an ally in the form of The Battman. No, not Batman. The Battman. Yeah. Trademarks you know. Well, the original outfit (and sidekick) would've never stood up in court these days, but nonetheless the Pittsburgh area had its own wrestling Dynamic Duo. Veteran wrestler Tony Marino virtually had a second career portraying the ring's version of the Caped Crusader. To this day, the 80-year-old Marino wears Bat Signal-shaped hair on the back of his head. Back in '66, the character made the cover of the October issue of Wrestling Revue magazine. Although certain covers of the now-defunct magazine have always sold well, this particular copy of the magazine recently sold for an amazing $202! Holy Rasslin' Relics!

*Although they didn't have quite the marketing machine of the WWF at the time, Jim Crockett Promotions produced a nice selection of merchandise that has become much sought after in recent years. The last major merchandising venture that Crockett would embark upon before being bought out by Ted Turner was a partnership with Wonderama International. The company ended up producing a set of NWA Wrestling Supercards. Featuring The Four Horsemen, Dusty Rhodes, Sting, The Road Warriors and hordes of others, the set is massive (around 350 cards) and, due in part to the offbeat nature of some of the photos used on the cards, a load of fun to collect. Since the set is indeed so massive, the easiest way to obtain one is by purchasing a complete set. These sets often include original cardboard boxes designed for the cards. Recently a set with box sold for $65. Although that isn't quite pocket change these days, I still advise collectors to pick this set up when they see it.

*I've discussed the WWWF Wrestling Action magazine quite a few times. It's a five issue set that just happens to be the first publication sanctioned by the WWWF. Prices have never been stable on these ranging from $10 to well over $100 for each issue depending on when you decide to buy. All five issues, as described here, have amazing covers chronicling the late '70s WWWF. The last issue, which is actually under the WWF banner, recently sold for $53. This and other recent prices for the magazines indicate to me that demand is on the rise again. While each issue shows up on occasion by no means are they common.

*Finally we come to a favorite of so many collectors: the LJN WWF figure line. Like with so many collectibles, packaging can often be the key to value. The LJN tag team figures greatly resemble this remark. Although the tag team sets show up somewhat frequently and usually obtain several hundred dollars each, the tag team figures packaged on cards and sold separately are a whole different story. The Killer Bees, Hart Foundation, and Strike Force individually carded would be a treasure to anyone but The British Bulldogs have become the most fabled of them all. The figures are even backed on Hulk Hogan card backs as opposed to having "clip and save" file cards of Davey Boy Smith and Dynamite Kid. Examples of each were recently sold at auction for $1,700 (Davey) and $1,009 (Dynamite) respectively marking the highest known prices for individually sold wrestling figures in recent memory.

What kind of treasures do you have stashed away? Would they carry the monetary bite of the Bulldogs or the ultimate popularity of Wrestling Buddies? As I always remind everyone, the true value is how much it's worth to you as an item. You can't go wrong investing in what YOU like. Holy Final Thought!

****"From The Musty, Yellowed Pages..."****

WWE Magazine, March 2007, Page 12

Although the pages of a four-year-old magazine probably aren't quite yellowed, I could think of no better "Musty, Yellowed Pages" segment to tie in with the recent selling price of the LJN Dynamite Kid.

In '07 the publishers of WWE Magazine decided to use a few photos of some of my items. I decided to highlight the Dynamite Kid LJN figure, as even toy magazine price guides were listing astronomical values for the figure and I myself had seen less than five examples of the piece. Despite TWO fact checking calls from the magazine, they still misquoted me by proclaiming the figure to be a "rare one-of-five" figure. I had told the magazine on three occasions that I had only ever SEEN around five or less in my collecting years. To this day I have still only seen around eight floating around, although I'd guess that a few more do exist.

Regardless of their mistake, I was still honored to be in the magazine. Now I'm writing about them. Coming full circle? Maybe.