Intelligent American Know Iran Numbah Wun!

No matter who we’re mourning in pro wrestling, it’s almost always a true character. But what a character The Iron Sheik was! He took what could have been a one-dimensional foreign heel and made it into one of the most memorable characters of his era. He also found a way, for better or for worse, to reinvent himself decades later. It certainly kept him in the spotlight, so for him it was certainly for the better.

Before his passing this month, The Iron Sheik had been rather stagnant as far as appearances for several years. His handlers took to Twitter for him and there was the very occasional signing appearance, but it wasn’t what it once was. You had the feeling that “Sheiky Baby” was winding down. Even still, with all that he admittedly put his body through both in and out of the ring he lived what could be called a truly long life. As we all know, most of his contemporaries didn’t make it close to 81 years of age.

The Iron Sheik was also one of the ones with the dual talents, especially earlier in his career. All that zaniness in front of the microphone could easily be backed up in the ring. I still remember  a late-bloomer fan telling me that he’d often dismissed Sheiky as simply a crazy ‘80s character. When the fan actually paid attention to Sheik’s matches he realized the talent that the man had. He was well-schooled and could obviously take care of himself. This is obvious if he was going to break Hulk Hogan’s leg for “Mistah Verna Ganya.”

Admittedly, I was not a huge fan of the “crazy” Iron Sheik revival of the last few decades. Don’t get me wrong, it worked. It got him mainstream attention that he hadn’t had since the Rock n’ Wrestling era. And I thought that his WWE Hall of Fame speech was hilarious. I just think that it was over done and at times went too far. Also, I don’t care what any one or any show tells you, he could and would turn it on and off at the drop of a hat. Once in a hotel lobby around fifteen years ago he came limping in, guns blazin’, in full Sheiky mode. In fact, this would have been the night before the attached photo. The hotel happened to be hosting a large wedding that night which was starting to break up. An elderly woman from the wedding recognized him and he immediately curbed “Sheiky” and became a perfect gentleman.

As far as iconic memorabilia, is there any more recognizable LJN figure than Sheik? Every kid seemed to have him. He still seems to show up in every resale shop and probably a lot of flea markets and garage sales, too. When the boys in those early LJN series tell me about the astronomical checks that they received from those figures I always believe them. They were omnipresent in ‘80s kids toy boxes.

Mr. Khosrow Vaziri has left the building. He has filled his duties in life. Somehow, I don’t think that we’ll ever stop hearing his voice…

CAMERA MAN – ZOOM!

The Iron Sheik

1942-2023

George "The Animal" Steele Would Have A Ball With These...

This past year brought a lot of unique items and situations. This entry covers both. You know you saw the ads for them and probably continue to do so. Virtual signings! Virtual meet and greets! Virtual conventions! Concepts that sound like something out of an odd future became real out of necessity. After all, promoters and celebrities need to make money somehow. While I cannot say that I partook in much of that (I may have fired off a few items to be signed, just in case), a new series of collectibles caught my eye. The Highspots Turnbuckle Collection.

No, I don't think that they've actually given it that swank sounding title, but they may as well steal it from me. It takes a lot for me to latch onto something like this, but I got caught hook, line and sinker. Ranging in price from $75 to $109 per item, Highspots began offering official turnbuckles representing talent that they've had in for their virtual signings. Highspots has made turnbuckles and even full rings for countless promotions over the years, so these are actually real, quality made corner pads. 

What caught my eye at first were that some of the pads featured artistic representations of the classic Hasbro WWF figures. I'd venture to guess that they are colorized versions of the drawings on the card backs. Others, such as The Iron Sheik, feature a fictional Hasbro-style figure drawing. I have a feeling that the Mattel Retro figures weren't used in fear of legal issues. Figure drawing or not, the turnbuckles have all featured a logo proclaiming either the talent's name or a quote or symbol representing them. How can your eye not be caught by the classic figure of "The Dragon" on a bright red turnbuckle? Talk about conversation pieces.

The turnbuckles are obviously not folded as they would be if attached to a post and ropes, so there is a lot of room for the wrestler(s) to sign. How cool is it to see the Million Dollar Man and I.R.S. figures flanking a symbol very close to the one used for Money Inc. back in the WWF days? What about "Boogie Woogie Man" Jimmy Valiant's classic profile and a nod to his "Boy From New York City" theme? That is not to say that all of these have been a home run in my view. I can't say that I've known many of the indy talent names that have received one. Nevertheless, even those ones have seemed to sell well.

One that particularly stands out is the turnbuckle that Highspots produced for a private signing with "Fabulous Freebird" Michael P.S. Hayes. Though I was initially hoping for a "Badstreet" logo turnbuckle, the one that they did offer came out great. The design represents both Hayes and the "Badstreet USA" theme music in a style made to resemble the famous Jack Daniels label. On top of that, extra effort was put into the materials. While the others that I own seem to be done with a screen printing process, this Hayes/Badstreet turnbuckle is actually embroidered. 

If I still did my "Future Holy Grail" award at the end of the year, these would be a no-brainer. Once they sell out, they're gone. While a few early ones made it to the regular Highspots commerce site for a spell (I was able to get The Iron Sheik at Black Friday pricing in November), most sell out before the signing even takes place. Seeing as that these aren't truly licensed, I would consider them more of a high-end art piece. But do you really need to worry about licensing when they're "endorsed" in bold Sharpie or paint pen right by the wrestlers themselves? I'm not.

I told myself I was only buying Steamboat. Now I'm not far off from having enough to build a ring...

MUSCLE-ing Into The Ring

Going "retro" is of course the modern day trend. Every company wants to capitalize on generations who now have disposable income (ha!) to spend by recreating the toys and memories of their childhood. Mattel got in on this with wrestling fans by releasing the Retro line, mirroring the Hasbro WWF line. The last published entry on this blog showcased Series 8, 9, and 10 of that line, which as of press time of this article seem to be the last that will be produced. But that wasn't the only route that Mattel took to get into your wallet as well as your childhood wrestling memories...

Enter Super7. In the past several years this company has taken the action figure community by storm. They have adopted a variety of licenses and created action figure lines that never were, should have been, and in some cases extended others. Together, Super7 and Mattel released a collection of 12 WWE Legends M.U.S.C.L.E. figures. Each packed three to a card, there are four sets altogether. Fans of the original M.U.S.C.L.E. figures probably felt that their minds were read. '80s WWF stars as the most portable "wrestling" figures of the era? It's a natural!

If you weren't familiar with the original M.U.S.C.L.E. figure line, you probably at least remember seeing a handful of them floating around. The acronym stands for "Millions of Unusual Small Creatures Lurking Everywhere." If that sounds like something straight out of Japanese culture, that's because it is. The M.U.S.C.L.E. line was the U.S. version of a Japanese line called Kinnikuman. While the latter was much more of a cultural phenomenon with stories, cartoons, etc., both versions were centered around the tiny figures, some of which were even based on real wrestlers such as Terry Funk and Dusty Rhodes.

Neither of those legends are featured here, but it's still quite a Hall of Fame lineup. Among the three packs of four figures we have Mean Gene Okerlund, The Iron Sheik, Macho Man Randy Savage, Jake "The Snake" Roberts, Ric Flair, Sgt. Slaughter, Hacksaw Jim Duggan, Rowdy Roddy Piper, Andre the Giant, "Million Dollar Man" Ted DiBiase, Junkyard Dog, and The Ultimate Warrior. Each figure is assuredly recognizable even being that small and molded in the famous M.U.S.C.L.E. pinkish beige. Many have accessories molded on which adds to the fun. With the cast of characters from that era, however, it's hard to make anything but recognizable characters. Not one person could argue that if you did twelve current stars in the same style, those figures would take a bit longer for anyone to differentiate.

The card backs are a heckuva lot of fun, too. They are designed to be in the same style as the Hasbro WWF figure card backs, and they actually do the job ten times better than the same effort in the Mattel Retro line. The colors, the stars, the logo (albeit WWE-ized) are all here. Not putting the Retro line down now that it's ostensibly finished, but if we came so close here, why could we not have gotten the same effort there? The backs of the cards feature cartoon versions of two of the three characters included in a "showdown," complete with fightin' words. A nice little addition that wasn't necessary and is much more welcome than an ad for some app game or other nonsense.

I like these little guys. I'm sure this is it for the WWE sets. The packs can be found at fairly deep discounted prices if you look, but that doesn't mean that the M.U.S.C.L.E. fun has to end there. In addition to the non-wrestling licenses that Super7 has added to the M.U.S.C.L.E. line, they've put out a few packs featuring the Legends of Lucha Libre. Also worth mentioning is the fact that Super7 just announced that they have acquired the license to produce figures for New Japan Pro Wrestling. Will that line spill over into some M.U.S.C.L.E. figures? Seeing the origins of the figures as chronicled above, it would almost be coming full circle.

The Rainmaker, Kinnikuman style?

Catching Up On Retro

It's been over two years since the review of the first Mattel WWE Retro figure series appeared on this blog. At the time, collectors all over were hopeful that we would get at least a few additional series out of the line that continues the legacy of Hasbro's famous WWF collection. Amid poor distribution, rumors of cancellation, and some overall frustration, here we are with Series 8, 9, and 10. The aforementioned distribution issues are one of the reasons why all three of these series are lumped into one review, but it also saves on spreading them out.

Some of both the most wanted and most creative figures of the entire line show up here, with a few that we'll pay particular attention to. Series 8 has The Iron Sheik, Jeff Hardy, Braun Strowman, and Zack Ryder. Series 9 brings us "Macho Man" Randy Savage, Goldust, Samoa Joe, and Randy Orton. Finally in Series 10 we've got Junkyard Dog, Matt Hardy, Elias, and Diesel. All series are on blue border Hasbro-esque cards that complete the retro feel. Thankfully the distractions that plagued the design in some of the middle series are gone, those being display stands and ads for a digital game that really has no business here. The game ad has been relegated to the back of the cards which bear no resemblance to the Hasbro cards whatsoever. Similarly, the cardboard stock used here is a lot thinner than what Hasbro used. This has been causing it to be quite the chore to find nice examples for carded collectors. This will certainly factor in as the years go by when mint examples are few and far between. Per retailers, the damaged cards have been coming straight from factory cases, furthering frustration.

Series 8 highlights include The Iron Sheik and Braun Strowman. While the character of the Sheik is just out-of-range of the original Hasbro era, Khosrow Vaziri was in the company in 1991 and 1992 as Sgt. Slaughter's aid Colonel Mustafa. Strowman is a sleeper hit as far as I'm concerned, with the figure fitting in with that Hasbro look perfectly. The arm mechanism was a perfect choice and I really appreciate the painted on tanktop. Jeff Hardy is a welcome addition but the figure suffers from the "too real" head syndrome where it looks like a regular Mattel head was plopped onto a Retro figure body.

Series 9 showcases two legends, those being Goldust and Randy Savage. This is the second inclusion of "The Macho Man" in the Retro line, the first being in his nWo attire. This one is a homage to an unreleased prototype of the first Hasbro Savage figure that was shown in advertisements wearing green trunks. It's nice to see a more classic looking Savage in the line. Joe and Orton are solid modern figures for the line. Some have issue with Joe being produced in his shirt, but we must remember that many original Hasbro figures were in shirts and entrance attire as well. The star here is "The Bizarre One," Goldust, in what could prove to be his final figure for some time. Appropriately, he is produced in his early look complete with black-painted ears and removable wig. Should the Hasbro line have carried on another year, Goldust would have at least been in the planning stages.

Finally we have Series 10, starring a man who was planned for the Hasbro line twenty-five years ago. That man is "Big Daddy Cool" Diesel. The former WWF Champion appears as he did in 1994, which is the look that the original figure would've reflected had it been produced. Like Strowman in Series 8, Diesel is a tad taller just as Andre the Giant and Giant Gonzalez were in the Hasbro line. For the second series in a row we get a second legend, that being the Junkyard Dog. JYD is clad in his classic white tights, complete with "THUMP" emblazoned on the back. Matt Hardy's head is more stylized than brother Jeff in Series 8, though I could've pictured both of The Hardy Boyz with the old "jumping" mechanism. Elias hasn't caught on with me, personally, but the figure includes a guitar as the first Retro accessory. This is the same breakaway guitar included with Mattel's figures of The Honky Tonk Man.

Ten series of Retro. This is the first review of the line that, as of press time, has no future announced releases to discuss at the end. While many collectors finally got what they wanted out of the line in Diesel, there's room for more. Of that fabled unreleased final Hasbro series, Mattel could produce Mabel, Jeff Jarrett, and "All-American" Lex Luger. I wouldn't mind seeing Dusty Rhodes (like that's a surprise...), "surfer" Sting, and Nikolai Volkoff added if at possible. Since females and managers weren't part of the Hasbro line I won't say that I'm expecting any, though it's hard to fathom that the new line would end without at least one woman in the era of the women's revolution. How about Elizabeth, Sherri, Ronda, and Becky? At least two Retro-styled women's bodies should be produced to give us an idea of what could have been...and what now still could be.

Kill the distribution issues, Mattel, and bring us ten more series...

From The Musty Yellowed Pages--Mid Atlantic Wrestling Magazine Vol. 4 No. 3

 It's hard to believe that it has been over a year since we "cracked open" a classic wrestling magazine and took a look at all of the info, entertainment, and history contained inside. Seeing as that it's the return of our feature titled "From The Musty Yellowed Pages," where better to pick up than with one of the all-time classic characters of the ring and one of the most beloved promotions of the past? Killing two birds with one stone, we're taking a look at Mid-Atlantic Wrestling Magazine Vol. 4 No. 3 featuring the one and only "Sheiky Baby" himself, The Iron Sheik. Camera man, zoom.

I've always liked this cover. The yellow border is eye-popping and goes well with the baby bluebackground that Sheiky is standing in front of. This era of Mid-Atlantic Wrestling Magazine had a chrome, almost Star Wars-like frame to the cover photos. Very '80s, but a style that would be fresh and welcome today. The Sheik is in a classic pose, hoisting one of his infamous pointed boots and wearing the coveted Mid-Atlantic Wrestling Heavyweight Championship. His ownership of the championship coupled with some other photos inside of the magazine place this issue between June and September 1980.

Immediately, it's clear that no one involved with the production of the magazine knew how to spell "Sheik." On the cover and throughout the magazine it is misspelled as "Shiek." By and large, this is one of few mistakes in an otherwise high quality publication. While this series of publications considered itself a magazine, you could argue that these are more like programs. Featuring only around fifteen pages each, a high volume of photos,  and very short articles, these issues were sold solely at shows. All of these factors combine to make them highly collectible.

Like most vintage wrestling publications, each of these magazines is a time capsule. Anderson's Army was a stable managed by Gene Anderson who, at the time, was recovering from health issues and had to continue outside of the ring. He obviously had a successful run boasting both Mid-Atlantic Heavyweight Champion The Iron Sheik and NWA Tag Team Champions Ray Stevens and Jimmy Snuka as being under his tutelage. Seeing Snuka as a more civilized heel than his better known WWF run as a savage would be jarring to some fans. On the flip side we have the Mid-Atlantic Tag Team Champions in the form of Matt Borne and Buzz Sawyer. No clowning around when it came to that duo.

As with most magazines of the era, you get a centerfold. Despite it being Mid-Atlantic Wrestling, there's no Penny Banner or Susan Green here. Instead, yes, it's once again The Iron Sheik. Humbling, to say the least. Following the poster is a short black and white profile and photo gallery of the worldly Iranian. His legitimate Olympic background is discussed. Fans always enjoy seeing a young Sheik, complete with hair. Speaking of hair, check out the long locks on The Sheepherders. Luke Williams and Butch Miller were a simply bushwhacking team of crazies.

At the end of the day Mid-Atlantic Wrestling prided itself on presenting second-to-none ring action. Here we have a small photo feature on a bloody tag team match pitting Ric Flair and Blackjack Mulligan against Bobby Duncum and Greg Valentine. Can you think of four harder-hitting competitors? Of course Flair and Valentine were no stranger to tag team wrestling in the area, at one time teaming together. On the other end we have a full color shot of Sweet Ebony Diamond. Wherever Diamond wrestled, you can be sure a little Rock was rolling right along behind him.

And of course no Mid-Atlantic Wrestling feature is complete without stalwart Paul Jones. The passing of Jones earlier this year was sadly overshadowed by names more familiar to the modern fan, but there's no denying that it was one of the biggest blows to the business in 2018. From the sound of the article, it appears as if "Number One" was once again wrestling on the side of the fans. We all know that didn't last long.

As mentioned above, the Mid-Atlantic Wrestling Magazines are highly collectible and sought after. Secondary market prices vary, but it's often hard to pinpoint individual issues at any one time. You either strike while the iron is hot or you could wait some time before you see that exact issue available again. From the earlier artistic covers of the '70s to the photographic shots that brought the publication into the following decade, I don't think there's a single issue that sells for under $20 if properly listed. Monetary value aside, they're just fun to collect!

And there ain't nothin' humble about that!

Big Action, Little Wrestlers

Collectors have long enjoyed figures in a variety of scales. Recently, it seems that smaller is better. Fans enjoy when they can take their favorite character to work and place it on their desk, perhaps set it in their car, or even just throw it in a bag to have wherever they go. The world-famous Funko Pop! vinyl figures, which have taken on just about every license that you can possibly think of, definitely helped in this latest trend. While there are WWE figures under the Pop! banner, with figures of the Young Bucks soon to join, it's even smaller Funko figures that we'll be looking at here, along with a rogue band of grapplers who fit right alongside.

Funko's WWE Mystery Minis combine the mini-figure craze with the trend of selling toys in the "blind box" fashion, meaning that you aren't sure which figure you will receive upon purchase. Although still caricatures, the Mystery Minis look a bit more realistic than the slightly larger Pop! figures. Two series have been released featuring Andre the Giant, Hulk Hogan, Ric Flair, John Cena, Randy Savage, The Bella Twins, Rowdy Roddy Piper, The Ultimate Warrior, Dusty Rhodes, Sgt. Slaughter, Kevin Nash, Razor Ramon, Daniel Bryan, The Rock, Ted DiBiase, Bret Hart, Hacksaw Jim Duggan, Jake "The Snake" Roberts, Goldust, The Undertaker, George "The Animal" Steele, Daniel Bryan, The Iron Sheik, Brock Lesnar, Steve Austin, Seth Rollins, Sting, Roman Reigns, and Randy Orton.

The figures are one solid hunk of plastic permanently posed in a signature look. Some of the likenesses are perfect (Piper, Goldust) while others could use work (The Undertaker) and a few have curious choices for design such as Nash (wearing tights) or Hogan and Savage (a mishmash of eras). Regardless, these little guys are fun to collect. A few that were featured in promotional materials, such as Mick Foley, thus far remain unreleased.

Meanwhile, the folks at Pro Wrestling Tees/Pro Wrestling Crate have come up with an "independent" alternative. Utilizing talent that is not signed to WWE, the "Micro Brawlers" line was born. Packaged in baggies with cardboard headers, talent from around the world and a couple of different eras have been included in this ever-expanding line. Already featured are CM Punk, Big Van Vader, Kenny Omega, Colt Cabana, The Young Bucks, Taz, Cody Rhodes, Joey Ryan, Marty Scurll, and Penta el Zero M.

You can tell at first glance that the Micro Brawlers borrow heavily in their cartoonish design from the Mystery Minis. Just look at the heads of the figures right down to their wrestling boots. The figures are very close in scale, however the Brawlers are somewhat thinner. The Mystery Minis are hard plastic, while the Micro Brawlers are an almost bendable rubbery material. While the Brawlers may not be as heavy as the Minis, you still just have to love them. The fact that a small company can produce cool little figures such as these is very impressive. In the same vein, it's interesting that some WWE licensed photos are being used on a few of the packaging headers.

Is it a battle? No way. It's two separate figure utilizing a similar design. The Brawlers are being marketed to their own audience online, while the Minis are targeting the vast WWE Universe. The Brawlers continue to add new stars, while nothing new has been heard on the Mini horizon in quite some time. Ultimately who wins? Those of us who realize that all of these brilliant diminutive wrestling figures compliment each other and combine to form a miniature world of wrestling crossing several eras.

It's a big deal!

Wrestling MarketWatch: WWF Magazine

As great as the other publications were, there was something special when you picked up an issue of the official WWF Magazine. It was glossy, all color, and all slick. The photos of WWF superstars and events were second-to-none since, for the majority of the magazine's heyday, outside photographers were banned from ringside. It combined all the "news" that was fit to print along with the legendary merchandise catalog and packaged it together in one nicely disguised additional piece of marketing. The superstars, the managers, the announcers, and even the ladies--they all made it into the magazine. While it may be gone today (aside from the occasional "special"), the decades of existing issues continue to stand the test of time.

In this edition of MarketWatch, we'll look at some of the recent auction sale prices of WWF Magazine. Instead of showcasing the milestone issues that have been largely covered here in the past, we'll focus on some of the less-remembered covers. As is usually the case, even if an autographed example is shown, the prices given are reflecting unsigned pieces.

*We kick it off with an issue from when the magazine was still bi-monthly. It was August/September 1985 and the "Rock N Wrestling Connection" was still in full force. Who was at the center of that era? Cyndi Lauper, of course. Who were three of the biggest baddies? Rowdy Roddy Piper, The Iron Sheik, and Nikolai Volkoff. All four of these WWE Legends (I would say Hall of Famers, but Lauper continues to be inexplicably snubbed) create a cover image that is pure '80s WWF. As discussed on this blog years ago, the keen reader will spot a photo inside of the issue of Fred Blassie that is more than obviously the inspiration for his LJN Wrestling Superstars figure. This issue recently sold at auction for $30.

*Still deep in the cartoony land of late '80s WWF brings us to the January 1989 issue. On the cover is none other than "that piece of garbage" (per Gorilla Monsoon), Brother Love. This was less than a year after the character debuted. If you've been watching the recent WWE Network additions of Prime Time Wrestling, you know that he was still a big deal from week to week, advancing many storylines on "The Brother Love Show." Decades later in WWE Magazine it was mentioned that this was one of the lowest-selling issues of all-time, but that could have been just a made-up blurb. Nonetheless, the issue featuring the man who "loooooooves" you recently sold for $20.

*October 1992 brings us one of the more underrated stars of the mid-90s (in my opinion, anyway), Tatanka. The Native American superstar may have come along just a few years too late, but I will always fondly remember his battles with Shawn Michaels, Bam Bam Bigelow, and IRS among others. He made an amazing cover shot, too, in his only official WWF Magazine cover appearance. Tatanka still actively competes on the independent scene to this day, and is one of the nicest superstars that you'd ever want to meet. He is very active with fans via social media, as well. This underrated issue just recently sold for $13.

*His voice may have sounded completely different, but Bret "The Hitman" Hart did in fact guest star on The Simpsons back in 1997. To promote the episode, he also shared the cover of WWF Magazine with Bart Simpson in May of that year. It's a bright, vibrant cover that would be very much out of place in the very-soon-to-be "Attitude"-filled world of the WWF just several months later. Why did Bret use a generic wrestler voice? As the story goes, he was originally to voice a fictional wrestler. When the produces of The Simpsons saw the fans go nuts for the star when he arrived for his recording, the decision was made to instead animate "The Hitman" himself. The issue recently sold at prices ranging from $10 to $25.

*She may be gone way too soon, but her groundbreaking legacy lives on. Chyna may have done some things to tarnish that legacy in her later career, but for around four years she was certainly an attraction unlike anything that the wrestling world had seen before. In my meetings with her, she was nothing but gracious. My copy of this issue is autographed, as it was always one of the main items that I wanted her to sign. I'm glad that it got to happen. The August 2000 issue of WWF Magazine, featuring the "9th Wonder of the World" in one of her most beautiful shots, recently sold for just $8.00.

Five issues is a tiny sampling, but many of the prices prove that the magazine is still very undervalued monetarily. As with so much wrestling memorabilia, prices will go up and down as time marches on. What's important, as always, is the value to you, the fan. Maybe you grabbed that Brother Love issue off of the newsstand in '89 or you couldn't believe that Bart was standing with Bret in '97. Memories are the true treasure that you can't put a price on.

From The Musty Yellowed Pages--WWF Magazine August/September 1985

This month we've explored the era of the "Rock 'n Wrestling Connection" quite a bit.  From the 1985 Topps WWF cards to the Rock 'n Wrestling cartoon, I think that we've covered the fun and "mania" that surrounded this time period in professional wrestling.  Although the mid-'80s "boom" period for wrestling seems to be universally accepted as stretching from Hulk Hogan's title win to just about early 1988, the Rock 'n Wrestling Connection itself was only about a year long.  The time when Cyndi Lauper seemed to disappear from the WWF, Wendi Richter herself vanished for obvious reasons, and WWF programming stopped appearing on MTV seems to be the cutoff point.  The WWF Magazine cover dated August/September 1985 is probably a good cutoff merchandise-wise, and that is what we're exploring today to top off the month of '80s glory.

Probably due to their own licensing deals, Lauper and Mr. T didn't appear on all that much WWF merchandise.  The cover of WWF Magazine is an exception for both.  Lauper appears here in a picture from the shoot for her "The Goonies 'R' Good Enough" music video along with Rowdy Roddy Piper, Nikolai Volkoff, and The Iron Sheik.  With a bright orange background inserted behind the "fearsome" foursome, you can't miss the cover.  The first actual page (the inside cover is the letters page) starts right off with the WWF marketing machine.  Coliseum Video Presents WWF WrestleMania--The Greatest Wrestling Event Of All Time!  $39.95!  $39.95?  Yes, kids.  Videos were not usually "priced to own" until a few years later, but forty bucks was actually affordable compared to the normal price of WWF videos of the era, a fact that we will revisit in a bit.

Feature articles cover such stars as Hillbilly Jim, wrestlers such as Jimmy Snuka and Ricky Steamboat who hail from "The Islands" as well as Jesse "The Body" Ventura.  Ventura had just begun his transition from wrestler to commentator and the article does a good job of putting it over.  You notice in this and other articles that the photos used are much less polished than ones used in the future of the publication.  The photos are good, but ones such as a photo taken of Ventura and Gorilla Monsoon commentating ringside at the first WrestleMania are almost candid and not the "slick" style of photo used as the company got bigger and bigger.  Two WrestleMania programs sitting on the table probably make the picture even more appealing to me.

In his nearly decade long WWF-stint, Bobby "The Brain" Heenan was always a large part of WWF Magazine.  From having his own column to many articles about the Heenan family and his other devious antics, Heenan was as much a heat machine on the newsstand as he was at ringside.  Although he would get his own cover two years later, Heenan shines in an article examining his connection to his fan-given nickname of "Weasel" as well as the animal itself.

Keeping with the trend of profiling managers, another article focuses on one who had been with the company for quite awhile--Captain Lou Albano.  The Captain was appearing in the feature film "Wise Guys" with Danny DeVito and Joe Piscopo and the article includes behind-the-scenes photos.  A one-page article about WWF and Coliseum Video, a fluff piece discussing the latest releases, follows the Albano feature.

The cover article is next, with the photo-packed feature on Lauper's "Goonies" video that featured a plethora of WWF stars.  In addition to noting how massive the pirate ship set used in the video was, a particular photo of Freddie Blassie always stuck out to me.  This absolutely had to be one of the reference photos used by LJN when they created his figure.  The pose is identical down to the placement of the rings on his fingers.  The "Hollywood Fashion Plate" never looked better!

The marketing machine is back again with a page full of items that would command a high dollar today--early posters.  These would be even scarcer than the ones shown in the later merchandise catalogs which themselves are in high demand these days.  Posters of Hogan in three of his color combinations (blue and white, all white, and red and yellow) and Richter from her bikini shoot are particularly memorable.  The following pages feature early WWF logoed apparel.

$59.95!  There's the Coliseum Video price that most of us remember.  The "Andre the Giant," "Most Unusual Matches," and "Best of the WWF Vol. 2" tapes are showcased in a full page ad urging fans to order.  Although there were even some budget WWF videos released at the time, until WWF Home Video took over in late 1997, this was the price for most tapes.  Of course there were ways around this for fans to "bring home the action," but that's another story for another time.  The opposing page is the beginning of an article chronicling the feud between Freddie Blassie and The Sheik.  The Sheik, not the Iron Sheik.  This is a fact that the article points out.  Many of the early WWF Magazines not only feature stories on wrestling history, but also stars who were not in the organization of the time.  Jeff Walton, a name familiar to many wrestling fans, is the author of this article which is accompanied by several classic photos.

While the back cover is an advertisement for Tuesday Night Titans, it's the inside back cover that is memorable to so many fans.  "How Do You Get A Wrestler In A Mailbox?"  This is the ad to order the first five LJN WWF figures directly from the WWF Merchandise Department.  At only $10 each, how could anyone pass it up? 

This was the 1985 WWF.  These pages lavishly illustrate just how far this company was coming in both the fields of professional wrestling and entertainment.  An all-color, all-slick magazine was just the kind of publication that the progress of the rest of the company demanded.  I think the voice of the WWF at the time, Gorilla Monsoon, would've summed it up something like this...

"This magazine would be a best seller at any newsstand anywhere in the world!"

As usual where Gorilla is concerned, I would have to agree.

Whatcha Gonna Do When Cartoons Run Wild On You?

About a week ago the wrestling news community was abuzz about WWE's latest venture.  No, not the delayed WWE Network, next Marine film, or even 2013 Hall of Fame rumors.  The news that had everyone talking was the announcement that the next Scooby-Doo animated film would be set at WrestleMania!  Not only that, but WWE names such as Vince McMahon, John Cena, Brodus Clay, and (of course) A.J. would be providing their own voices for the show.  I'd be lying if I said that I wasn't excited over this news.  For all of the silliness in wrestling these days, this is the type of thing that works.  On our fanpage I went as far as to promise a review of the movie right here on the blog once it is released.

This isn't wrestling's first foray into Toon Town.  In 1985 the WWF was snatching up licensing partnerships left and right.  It was the dawn of Hulkamania and there was no better way to market that to children than partnering with DIC Entertainment and creating the "Hulk Hogan's Rock n' Wrestling" cartoon series.

Featuring a cast of top WWF stars like Hogan, Andre the Giant, Wendi Richter, Lou Albano, Junkyard Dog, Tito Santana, Hillbilly Jim, Roddy Piper, Big John Studd, Iron Sheik, Nikolai Volkoff, Mr. Fuji, Fabulous Moolah, Mean Gene Okerlund, and Bobby Heenan, one would think that the cartoon centered around wrestling.  Not really.  Instead, the "good" wrestlers were pitted against the "bad" wrestlers in traditional cartoon situations.  Robots, Amazonians, and cruise ships were just some of the tough topics tackled by the crazy cast from the squared circle.

Seeing as that each character was based on a real life persona, one would also think that the wrestlers would voice their respective 'toon.  Not quite.  The WWF's schedule at the time most likely prevented this from occuring.  Voice actors were instead used to provide the familiar tones of the WWF elite.  While some like Albano and JYD sounded very close to the real deal, others like Piper and Fuji weren't even close.  Giving life to the voice of the Hulkster was non other than Brad Garrett, who went on to play Robert on "Everybody Loves Raymond."  Other notables included Lewis Arquette (father of the many current Arquette actors) as Snuka and James Avery (Uncle Phil on "Fresh Prince" and the voice of Shredder in the original "Teenage Mutant Ninja Turtles" cartoons) as JYD.  The visual look of the wrestlers was what you'd expect from an '80s cartoon, although a peek at their early designs in the September/October 1985 issue of WWF Magazine shows that the characters were originally more realistic looking than the final product.

Probably one of the most attractive upsides to doing this cartoon was that a whole new line of merchandise was produced off of the show itself.  Games, coloring books, puzzles, bed sheets, backpacks, stickers, pins, and home videos were all produced under the banner of the cartoon. 

While no action figures, or "dolls" as they were frequently labeled then, were produced for the show there was a line of erasers which, in recent years, have become the most popular item to come from the cartoon show.  Regular figures were most likely not allowed due to WWF's agreement with LJN, but a company called Winston Toys nearly got around that.  Hogan, Piper, Snuka, Sheik, JYD, and Richter were the six characters used by Winston for their line of erasers.  Around 3 1/2 inches tall, the erasers were just a tad shorter than the LJN Bendies and are often mistaken as such.

Curiously, Sheik and both versions of Hogan and Snuka are almost shrunken down versions of their familiar LJN counterparts.  Piper and JYD are the only pieces in the line that actually look like their cartoon counterparts.  While both of them are very difficult to come by, it's actually the Richter eraser which seems to be the rarest of them all.  Not only is it the only figural representative of Richter ever produced, it is my speculation that had Richter stayed with the WWF and been produced as an LJN figure, the eraser is an example of what the finished product would have looked like.

The Richter eraser isn't the only female controversy to arise from the cartoon.  The infamous Mad Maxine was originally scheduled to be on the show as the "evil" opposition for Richter.  Although the fact that her run in the WWF was so short is probably the real reason for her omission, speculation has always been that Fabulous Moolah somehow had her removed from both the show and the promotion so that she herself could be featured on the cartoon.  Moolah did indeed end up appearing in the show, but her merchandising was relegated to a pin and an appearance in the card game.

The cartoon lasted two seasons for a total of twenty-six episodes.  Many of those episodes were released on VHS video over a period of many years.  Some were distributed by DIC during the cartoon's original run while WWE re-released many around a decade ago in new packaging.  With the release of Hogan's "No Holds Barred" film to DVD just weeks ago, it may be only a matter of time before WWE decides to once again revisit their original cartoon venture in the current media formats as well.

Although a cartoon show is exactly what many wrestling purists say is what was wrong with the WWF's national expansion, it's also what brought many, many fans into wrestling in the first place.  Who is to say that promoters from decades earlier wouldn't have jumped on producing a cartoon show given the opportunity?  Certainly the wrestlers involved in Rock 'n Wrestling cut their teeth in the territories.  Fans of those wrestlers, as well as the cartoon, can take comfort in the fact that their favorite stars received much more merchandising money from ventures like these.  Wrestling was, and still is, a business.  The Rock 'n Wrestling cartoon is something, like the new Scooby-Doo/WWE team-up, that we should just sit back and enjoy rather than bash.

While I cannot say that Rock 'n Wrestling started me on pro wrestling, the first wrestling collectible that I ever owned was spawned from the series.  The coloring book shown here in this entry holds the honor of being the first ever item in my collection.  I can still recall sitting in restaurants and coloring in my vast collection of coloring books based on various kid-friendly properties of the '70s and '80s.  My artistic skills?  Impeccable!  Did you know that Andre the Giant had green hair?

You do now!